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Photo Focus Foundation


CLAIM TO FAME: A new, high-performing foundation for #nofilter skin-perfection

FAST FACTS: Specially made with a matte, light-diffusing complex for a flawless finish; buildable formula lets you achieve your desired coverage—natural, medium, or full; selfie-tested to be white cast-free under 7 different photo-lighting conditions of top smartphone models—Clear Blue Sunlit Sky, Outdoors PM, Indoors PM, Electronic Flash, Fluorescent Light, Bathroom Light, Nightclub Light

PERFECT FOR: A camera-ready makeup look every time

Another hit!!!
August 8, 2017
”Wet N Wild simply owns the game right now in almost all areas. High and low. This foundation is no exception. It leaves a beautiful finish on the skin. Definitely a “your skin but better” look. It layers nicely to give you medium to full coverage without giving you “cake face”. I find it looks amazing no matter how I apply it…brush, beauty sponge and fingers.”
–Brandee (from wetnwildbeauty.com)

WHAT YOU GET: (1) Photo Focus Foundation

Wet n’ Wild

Wet n’ Wild is one of the most recognizable and popular drugstore brands out there—but it’s certainly more than just-your-average. The LA-based company was one of the first to offer makeup under a dollar, without sacrificing hot beauty trends. The brand has always centered on the spirit of experimenting with color, staying up to date with fashion, and having fun with your makeup. Today, Wet n’ Wild has reinvented itself with sexy new packaging and new formulations with skincare benefits. That’s right, girls—they go way beyond nail polish!

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Sit tight, beautiful things
are worth the wait!

9 reviews

Share your experience with this product
4.6 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
Top Reviewer
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 30

Holy grail for oily skin!

I am super impressed with this foundation. It is very affordable and definitely leaves a beautiful finish on the skin. It layers nicely to give you full coverage without giving you “cake face”. It looks amazing no matter how I apply it, either with a brush or beauty sponge. This is good to those with oily skin since it is sweat proof. Another good thing is that there are a lot of shades to choose from. I would definitely recommend this to gals with oily skin like me.

17 days ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 23

Amazing <3

I adore this foundation! It has a nice consistency that blends in easily to the skin if you use a beauty blending sponge, and it looks very natural once it’s blended in. It’s more of a light to medium coverage, but you can build it up to full coverage without caking up. I wore this all day at work and I was so glad that it didn’t break down on me. There was no cakiness on my face and it didn’t look terribly oily. Would highly recommend this to my friends. <3

about 2 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 22

Five Stars

I gave this product Five Stars because it is amazing! It's lightweight, medium to buildable coverage, blends easily. There are 2 things that I wish would change about this, though. One: the paddle applicator, I wish it was a pump instead. Two: the smell of this is bothersome at first because it smells like paint. But now that I've gotten more used to it, I'm fine.

5 months ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena

a new holy grail

I actually really love! this foundation!! My pros for this product is that its very oily skin friendly, very long lasting, doesn't cake at all, and of course keeps me looking good for pictures and selfies. Others say that it's oil control is not very good but for me that doesn't seem to be the case? You can solve it by simply baking! My cons for this is that I don't really like the plastic applicator, but at the same I also appreciate it because I can control the amount I put on my skin, so it doesn't really detract points. All in all, 10 out of 10 would recommend and repurchase.

6 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 27

It's Good.

I have combination skin and depending on the weather I am either very oily or very dry. This Foundation is a bit dryer so I suggest to moisturize and prime your face first before using it. PROS: It does stay on long. Medium to Full Coverage. Smells wonderful. CONS: More matte than I expected. Does break on some dry patches if I don't prime or moisturize my face. I don't like the applicator. Overall it was an A-Okay foundation.

7 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Morena


I bought this foundation because of the reviews in the net and from the beauty blogger. But because I have oily skin, I use to oil up easily and it does not last the whole day on me. So I tried to mix this with my L'Oreal Pro Matte foundation and it gives me satisfaction. I love how it makes my skin more flawless than wearing it alone. My foundation lasts more than the usual when mixing this with L'Oreal. I love the results of mixing the two foundations.

8 months ago

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