Photo Focus Foundation by Wet n’ Wild

Photo Focus Foundation

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CLAIM TO FAME: A new, high-performing foundation for #nofilter skin-perfection

FAST FACTS: Specially made with a matte, light-diffusing complex for a flawless finish; buildable formula lets you achieve your desired coverage—natural, medium, or full; selfie-tested to be white cast-free under 7 different photo-lighting conditions of top smartphone models—Clear Blue Sunlit Sky, Outdoors PM, Indoors PM, Electronic Flash, Fluorescent Light, Bathroom Light, Nightclub Light

PERFECT FOR: A camera-ready makeup look every time

Another hit!!!
August 8, 2017
”Wet N Wild simply owns the game right now in almost all areas. High and low. This foundation is no exception. It leaves a beautiful finish on the skin. Definitely a “your skin but better” look. It layers nicely to give you medium to full coverage without giving you “cake face”. I find it looks amazing no matter how I apply it…brush, beauty sponge and fingers.”
–Brandee (from wetnwildbeauty.com)

WHAT YOU GET: (1) Photo Focus Foundation

Wet n’ Wild is one of the most recognizable and popular drugstore brands out there—but it’s certainly more than just-your-average. The LA-based company was one of the first to offer makeup under a dollar, without sacrificing hot beauty trends. The brand has always centered on the spirit of experimenting with color, staying up to date with fashion, and having fun with your makeup. Today, Wet n’ Wild has reinvented itself with sexy new packaging and new formulations with skincare benefits. That’s right, girls—they go way beyond nail polish!

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Top Reviewer

Five Stars

I gave this product Five Stars because it is amazing! It's lightweight, medium to buildable coverage, blends easily. There are 2 things that I wish would change about this, though. One: the paddle applicator, I wish it was a pump instead. Two: the smell of this is bothersome at first because it smells like paint. But now that I've gotten more used to it, I'm fine.

17 days ago

a new holy grail

I actually really love! this foundation!! My pros for this product is that its very oily skin friendly, very long lasting, doesn't cake at all, and of course keeps me looking good for pictures and selfies. Others say that it's oil control is not very good but for me that doesn't seem to be the case? You can solve it by simply baking! My cons for this is that I don't really like the plastic applicator, but at the same I also appreciate it because I can control the amount I put on my skin, so it doesn't really detract points. All in all, 10 out of 10 would recommend and repurchase.

about 1 month ago
Certified Buyer

It's Good.

I have combination skin and depending on the weather I am either very oily or very dry. This Foundation is a bit dryer so I suggest to moisturize and prime your face first before using it. PROS: It does stay on long. Medium to Full Coverage. Smells wonderful. CONS: More matte than I expected. Does break on some dry patches if I don't prime or moisturize my face. I don't like the applicator. Overall it was an A-Okay foundation.

about 2 months ago
Top Reviewer


I bought this foundation because of the reviews in the net and from the beauty blogger. But because I have oily skin, I use to oil up easily and it does not last the whole day on me. So I tried to mix this with my L'Oreal Pro Matte foundation and it gives me satisfaction. I love how it makes my skin more flawless than wearing it alone. My foundation lasts more than the usual when mixing this with L'Oreal. I love the results of mixing the two foundations.

3 months ago
Certified Buyer


When it first arrived here in beautymnl I gotta have this foundation because of it's great feedback from the youtubers we watched at youtube. The shade i got is golden beige because my reference is Lustrelux. Now that it arrived, i tried it real quick, grabbed my brush and beat my face out of it. The smell it actually true it smells like the Mac studio fix fluid, it is easy to blend using a brush plus you get more coverage than the beautyblender. Just to remind you dot it first from the small areas because when you dotted it all over it kinda dries down and it may be a difficult process for you to blend it out. The time i usually get oily is by 4.5- 5 hours of wear time because my nose is really oily and my face is normal. This dries matte but in a natural way that it doesn't look like you're wearing a foundation. If your oily like really oily and you set it it may cake up but it's my vision that i can imagine. The Shade does match perfectly to my skin. And lastly it doesn't have any flashback.

3 months ago
Top Reviewer

Favorite drugstore foundation

This is such a steal! Though finding your shade online can be challenging, my purchase was still worth it. It doesn't emphasize my pores and it gives medium to full coverage, which I need bec I have a lot of pimples. Once set with a good powder, you will look fresh all day! I only do not like the smell, reminds me of paint, but it goes away once the foundation is all blended and set.

3 months ago