Check Shawill's site for shade descriptions :D
Got #5 which is a medium coral-y shade. If I were to compare it to another affordable lipstick, it would be wet n wild's Mega Last Lip Color lipstick in Sandstorm but pinker and generally a better product. Shawill's isn't as creamy but the color payoff is the same and it does stay on for a long time. This lipstick applies and stays matte and sits on the lips comfortably. Shawill's formula is lighter than wet n wild's, in my opinion, but has a floral scent that may be strong for some. The packaging is nice and feels sturdy, plus the cap is secured with a magnet (unlike wet n wild's flimsy cheap-feeling packaging and loose clear cap) perfect for girls and boys on-the-go.
12 months ago