Face Finity All Day Primer by Max Factor

Face Finity All Day Primer SPF20

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CLAIM TO FAME: The secret to Max Factor’s long-wearing foundations, now in a bottle of its own

FAST FACTS: Holds your favorite foundation in place for longer; mattifies skin for a grease-free finish; formulated with micro-correcters to curb excess oil; provides sun protection with SPF20

PERFECT FOR: Extending your full, flawless coverage

WHAT YOU GET: (1) bottle Face Finity All Day Primer SPF20

Apply the primer following your moisturizer, using a flat foundation brush or a sponge. Sweep it over the T-zone before spreading it on your cheeks. Afterwards, apply your foundation on top.

In Hollywood’s Golden Age, the visionary makeup artist behind the signature looks of Ava Gardner, Jean Harlow, and Marlene Dietrich was a certain Mr. Max Factor. Credited as the man who coined the term “makeup,” Max Factor believed that glamour should be within the reach of all women, not just film stars. Today, women all over the world enjoy the fruits of his labor through his eponymous cosmetics empire. From mascara to foundation, eye shadow to lipstick, and everything in between, Max Factor’s creations allow every girl to be her own makeup artist and make a glamorous beauty statement, every single day.

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Top Reviewer

I recommend

You've lived this story, in the morning you go out with a perfectly made up face, and come noon (especially if you commute) your face is already melting from the heat. Story of my life. So I was really excited to try out this primer to keep my makeup in place till the end of the day. It also has SPF so at least there's one less thing to worry about. It's actually really runny and lightweight, with a matte finish. Now, I wore this on a day when I knew I had to walk at least 15 minutes under the sun. The result: my makeup is still there! I'm so happy with this product.

5 days ago
Top Reviewer

One of my favorite primers!

I usually use this product right after I moisturize and before I put on my makeup. I do like how it fades to a clear finish despite its colored consistency (it's white in the bottle), and I like how it eliminates any remaining excess oil from my face - as what a primer is expected to do. This is one of my favorite primers!

3 months ago
Certified Buyer

Face finity and beyond :)

This is the first time i'll use max. I used to wear the one from revlon but since i couldnt find any revlon primer now, i decided to get this instead and thank God i did! I used it for 2 days now and i love it! Worked well with my mac foundation. And i love that it has SPF 20

9 months ago
Top Reviewer

Less oily face and more makeup

With such an oily face my makeup won't really last for long. This face Finity primer helps the makeup I put on stay on my face for a longer time and I'm really liking it because even though it's expensive, it's worth it! You just have to try for yourself. It also doesn't make me oily as much which is a great plus!

9 months ago
Top Reviewer

One Of The Best!

My all time fave face primer is the one from Nars but this one comes close (and this is way cheaper too). I like how this feels really smooth and silky on the skin without the silicone-y feel that other primers tend to have. This really makes my make up lasts all day without bulging or smudging.

10 months ago
Top Reviewer

Nothing But Good Things—And They're True

I've heard nothing but good things about this primer, and I must say—they're all true! This primer is super easy to blend and makes my makeup last a good 8 hours, even when I'm not in an air-conditioned room. It also helps blur my pores. I'm very happy about how it has SPF too. Only two pumps of this everyday and I'm good to go!

11 months ago
Top Reviewer


Perfectly preps and primes my skin for the rest of my makeup routine!

about 1 year ago
Certified Buyer

Just okay

Just okay. I have normal to dry skin so i think i will settle for silicone primer instead of water based primers. I want to try other primer but if you asked me if I'll buy it again, the answer is no :/. Looks like the review are pretty good but it depends on your skin type. This might work if you have oily skin.

7 months ago
Top Reviewer


Flawless finish on my skin every time I use this! It smoothens my skin and lets the products glide on smoothly.

about 1 year ago
Top Reviewer

Good value

Good value for a primer. It does it's job, but don't expect too much other than that.

about 1 year ago
Top Reviewer

Its okay...

I have tried this one and personally for a person with sensitive skin, the smell is a bit turn off for me like strong stuff is in there But i love the formula, definitely makes my makeup LAST no doubt about that, a little goes a long way and i dont know how im going to finish up this whole bottle before it expires .. And this is a bit pricey too.. Still Not a fan of the smell though..

8 months ago
Top Reviewer


Could be better but an acceptable product for those who don't want to spend a lot for primer.

about 1 year ago
Top Reviewer

Good product!

This is actually a not too bad product for its price. I am someone who is very prone to breakouts but this did not break me out and also works well in the oil-control area. Oil control wise I would give it a 3.5/5 stars, price 5/5 stars, wont lead to breakouts.
I tend to get very very oily on my T-zone if I forgot to put this primer on, but when I do, the results is obvious after I came back from work.

about 1 year ago


Feels great on the skin when you apply, but I don't really think it does much. My foundation stays just as long without it and doesn't lessen the oil in face as much.

about 1 year ago
Certified Buyer


It does not work well with other foundations, making my face oily. Fortunately, I found a foundation that works well with it. It extends the wear of my makeup.

about 1 year ago
Certified Buyer


I've gone through almost one bottle of this already, and I am still on the fence about it. The consistency of this primer is similar to that of a lotion or a moisturizer, unlike many pore-filling ones that are thick and heavy with silicone. This can either be a pro or con, depending on the user. As for my experience, I like that it's runny and so it absorbs very quickly into my skin, and I don't need to let it set before applying my base. However, I do have larger pores at the center of my face, so I didn't really like that this didn't fill those in. It did extend the wear of my makeup, but not very significantly. It also literally feels like smearing Elmer's Glue on your face though.

about 1 year ago