PhotoFocus Concealer by Wet n’ Wild

PhotoFocus Concealer

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CLAIM TO FAME: A specially formulated concealer that brightens the eye area without leaving a white cast

FAST FACTS: Creamy texture glides on smoothly and blends easily; luminous formula illuminates to camouflage blemishes and imperfections; provides high coverage so only your best features to get noticed; selfie-tested to be white cast-free under 7 different photo lighting conditions of top smartphone models—Clear Blue Sunlit Sky, Outdoors PM, Indoors PM, Electronic Flash, Fluorescent Light, Bathroom Light, Nightclub Light

PERFECT FOR: Dark circles, redness, and spots

Best concealer I own!
August 7, 2017
”Since I bought this, I quite literally have not even touched my other concealers. The coverage is perfect, and blends without any issues. Doesn’t flake, rarely ever have to reapply. I have acne-prone skin, but you wouldn’t know it when I wear this — on a no-makeup day, I wear just this and my skin looks flawless and it covers any redness I have WITHOUT a color-corrector. For the price, you truly CANNOT beat this. The shade Light Ivory is perfect for me, but may be a bit too dark in the winter. Would love for them to expand this line! BUY THIS Y’ALL.”
–Leah (from wetnwildbeauty.com)

WHAT YOU GET: (1) PhotoFocus Concealer
INGREDIENTS: Water/Eau, Cyclopentasiloxane, Glycerin, Propylene Glycol, Hydrogenated Polyisobutene, Polymethyl Methacrylate, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Hexyl Laurate, Sorbitan Sesquioleate, Dimethicone Crosspolymer, Silica, PEG-10 Dimethicone, Disteardimonium Hectorite, Dicaprylyl Carbonate, Phenoxyethanol, Isostearic Acid, Ethylene/Propylene/Styrene Copolymer, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Propylene Carbonate, Hexylene Glycol, Ethylhexylglycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Alumina, Triethoxycaprylylsilane, Tocopheryl Acetate, Propanediol, Dimethiconol, Butylene/Ethylene/Styrene Copolymer, Caprylhydroxamic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Sodium Benzoate, Potassium Sorbate, (MAY CONTAIN/ PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Ultramarines/CI 77007.

Wet n’ Wild is one of the most recognizable and popular drugstore brands out there—but it’s certainly more than just-your-average. The LA-based company was one of the first to offer makeup under a dollar, without sacrificing hot beauty trends. The brand has always centered on the spirit of experimenting with color, staying up to date with fashion, and having fun with your makeup. Today, Wet n’ Wild has reinvented itself with sexy new packaging and new formulations with skincare benefits. That’s right, girls—they go way beyond nail polish!

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Top Reviewer

Love this Concealer!

I am guilty of hoarding drugstore concealers, especially good ones, and this was definitely worth it! I love that this PhotoFocus Concealer has a good amount of coverage, and it blends easily into my foundation. It does not crease, and when it does, it's easy to touch up. I also use this as an eyeshadow base, and it works great for that too.

17 days ago
Certified Buyer

Good coverage and cruelty-free!

I am instantly sold by cruelty-free products that work well! This has been a constant top result when I look for a Shape Tape dupe and boy, did it not disappoint! Coverage is high medium and did not dry up my undereyes which is great because who like cakes under their eyes? Layering it on gets it to a high coverage concealer and still doesn't cause cracking or caking! Might be using this for a long time!

about 1 month ago
Top Reviewer
Certified Buyer

Great coverage!

This concealer works wonders on my undereye area. I usually wear this on its own and set it with powder but on days that I want full coverage, I pair it with the wnw photofocus foundation and my skin looks flawless! Also, this concealer looks GREAT in all lighting conditions!! It doesnt crease or get cakey and it lasts throughout the day. The coverage reminds me of the tarte shape tape concealer without being tooooo mattifying.

about 1 month ago