CLAIM TO FAME: Pasjel’s signature liquid lipsticks that provides highly pigmented shades
FAST FACTS: Delivers full coverage color with just one swipe; goes on creamy to leave lips drenched in soft, pretty hues; long-lasting formula lasts the whole day without the need to retouch or reapply; 100% organic and cruelty-free
PERFECT FOR: Cashmere-soft wear and shine-free lip looks
WHAT YOU GET: (1) My Matte Soft Lip Cream
PasJel started as a little girl’s dream of creating her own skincare brand. PasJel is a play on the word “pastel” and the first letter of its Thai founder’s nickname, “Jajaa” Panitwarocha. A budding entrepreneur with a talent for formulating skincare, marketing, and amazing Photoshop skills, Jajaa created the brand in her own backyard and turned her dream into reality. PasJel has gained immense popularity in Thailand and quickly expanded to Malaysia, Indonesia, the Philippines, China, and Singapore.
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