Kuchibeni Iranai Lip Balm



CLAIM TO FAME: An oil-based balm that changes color on your lips

FAST FACTS: Moisturizes, softens, and smooths lips with pure high quality oils; helps prevent roughness and dryness with vitamin E; features a prettifying formula that enhances your natural lip color; protects against sunburn with SPF 12; one of Japan’s best-selling product for over 20 years; made in Japan

PERFECT FOR: A moist, silky, and supple pout

WHAT YOU GET: (1) Kuchibeni Iranai Lip Balm
INGREDIENTS: Triethylhexanoin, Polyglyceryl-2 Triisostearate, Mineral Oil, Ceresin, Petrolatum, Paraffin, Lanolin, Ethylhexyl Methoxycinnamate, Caprylic/Capric/Myristic/Stearic Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Stearyl Glycyrrhetinate, Ascorbyl Tetraisopalmitate, CI 45410, BHT

Twist the bottom to extend lip balm stick to around 2mm to 3mm and apply onto lips. Apply approximately 2 to 3 times a day or as required. Extending the stick too much may cause it to break. After eating, wipe lips prior to applying again.

Precautions: Do not use on swollen, broken, or damaged skin, such as wounds, eczema, and rashes. If irritation develops, stop use immediately and consult a dermatologist. Avoid contact with eyes. Always remember to retract lipstick prior to putting the cap back on.

OMI Menturm

OMI Menturm is a Japanese healthcare brand by the OMI Brotherhood, a company that offers skincare products to suit everyone needs. From lip care to body care, these include soothing, nourishing, and protecting ointments, creams, and balms. With a stringent quality control, a Japanese manufacturing philosophy, and an ear towards the aspirations of their consumers, the OMI Brotherhood is successfully able to deliver effective skin solutions through high-quality products.

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64 reviews

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Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 43


I'm a forever fan of Japanese products and this one did not disappoint! I love the lightness of the feel when applying this and the faint color gives it a nice, natural look. My lips look pretty pale without lip color but this works great. It's best to put lip balm especially now that we need to wear face masks.

11 days ago
Certified Buyer
  • Skin Type Sensitive
  • Skin Tone Medium
  • Age 26

A must have for virtual meetings

I have been using this product for three months now and I never miss a day using this! This is one of the products I really use and abuse. Haha. Given the situation we are in right now, all of the meetinfs that I have to attend are all virtual so as much as possible, I still want to be presentable. This product is my go to because it gives your lips a natural pinkish color (I am naturally pale by the way so it's a lot of plus from me. Haha). While making you look blooming, it never fails to moisturize your lips. I like that it doesn't have a flavor because usually I just it them off my lips. Haha. But the smell is also nice, it's not too sweet nor strong. Overall, this product is a good find. I actually bought 2 more for my sisters. This is I how love this product. :)

about 1 month ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 30

MLOB balm

I'm a sucker for Japanese cosmetics so I'm very happy that OMI is on BeautyMNL! It's is the first time I've tried their color-changing lip balm and I'm happy to say this one didn't disappoint. It adapts well to my lips with a slight tinged of pink. It has SPF 12 and very moisturizing, too! Definitely a new must-have on my purse.

about 2 months ago
Top Reviewer
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena

Unexpectedly good

I seldom find any lip balm that i really like. I don’t any serious lip issues aside from seasonal dry lips but lip balm has been a staple to my very basic make up routine. I remember buying lip balms way back in high school. Since then none of those i’ve tried really made a mark that i can say “i’ve found the “one”” or at least will make me buy it more than twice. I’d like to say this might be it, i wanna buy another one right after i worn this for a few times. I love the formula, it’s not like petroleum jelly. This is more like oil, a very light one. It moisturises but isn’t sticky. I just wish they have another color for pinay skin tone.

about 2 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 19


This lip balm is really moisturizing. At first, I was not used to the sensation when putting this on but after applying it a few times, I already like how it feels on my lips. I ordered the Sakura Pink one and it subtly gives my lips a pink pigment. It's perfect for those who are going for a natural look. It also lasts long so I definitely recommend this product!

about 2 months ago
Certified Buyer
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 17

Looks natural!

I use this lip balm whenever I feel having my lips some color. My lips are usually pale and I honestly think it's normal for me. Whenever I have some errands to go, I'd always have this lip balm with me! It's long-lasting! It doesn't wear off easily, so it's totally affordable and quality's good! My lips would always be good after applying some. Since my lips are usually dry. Highly recommended!

2 months ago
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