24-Hour Mascara by Max Factor

Clump Defy by False Lash Effect 24-Hour Mascara

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CLAIM TO FAME: A dramatic mascara that delivers volume and hold for up to 24 hours

FAST FACTS: No-clump results; built-in primer coats lashes for instant, long-lasting thickness; mascara particles cling only to hair, not each other; resistant to smudging and abrasion; easily wipes off with oil-based makeup remover

PERFECT FOR: Pumping up your lash line, all day, all night (no falsies necessary)

WHAT YOU GET: (1) tube False Lash Effect 24-Hour Mascara
NET WEIGHT: 13.1ml

STEP 1: Look down into a hand mirror and work the mascara wand over your upper lashes from side-to-side, root to tip.
STEP 2: Look up and apply to your lower lashes. Use the ball tip of the wand to coat each lash for a defined look.
STEP 3: Wait until mascara dries before applying a second coat to your upper lashes.
TIP: Never pump mascara wand in and out of the tube—the trapped air dries out the formula.

In Hollywood’s Golden Age, the visionary makeup artist behind the signature looks of Ava Gardner, Jean Harlow, and Marlene Dietrich was a certain Mr. Max Factor. Credited as the man who coined the term “makeup,” Max Factor believed that glamour should be within the reach of all women, not just film stars. Today, women all over the world enjoy the fruits of his labor through his eponymous cosmetics empire. From mascara to foundation, eye shadow to lipstick, and everything in between, Max Factor’s creations allow every girl to be her own makeup artist and make a glamorous beauty statement, every single day.

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Top Reviewer

Good mascara for everyone

This is such a good mascara that max factor produced. I don't need to use my eyelash primer because the mascara itself really will stay for so long that it will only be get ridden of if you take it off yourself. I experienced no clumps just like they said and I'm so glad about that too. And the color is so black! Just how I like it.

9 months ago
Top Reviewer

Long staying

This Clump Defy by False Lash Effect 24-Hour Mascara by Max Factor works as advertised. The product does not clump and it really stays all throughout the day and night. I also have not experienced having smudges. This is a little on the expensive side but definitely worth its price.

9 months ago
Top Reviewer

My fave!

I think this Clump Defy by False Lash Effect 24-Hour Mascara from Max Factor id hands down my most fave mascara from this brand. The tube looks a lot fatter but it is still very easy to use and to maneuver. This is very pigmented too. It really transformed my lashes.

10 months ago
Top Reviewer


It defines and volumizes my short lashes really well!

about 1 year ago
Top Reviewer


A mascara that makes my lashes fuller, thicker and lasts really long. Superb!

about 1 year ago
Top Reviewer


It makes my short and sparse lashes so much longer and fuller!

about 1 year ago