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Serum Foundation

THE ORDINARY
₱770.00

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CLAIM TO FAME: A medium-coverage formulation with a very lightweight serum feel

FAST FACTS: Offers moderate coverage that looks natural; treated pigments deliver a rich, highly-saturated effect and are suspended in The Ordinary’s proprietary spreadability system; won’t settle on fine lines and stays on for longer; leaves a semi-matte finish; compatible with most primers but works exceptionally well with The Ordinary’s own primers; features a pH level of 6.00-8.25; vegan formula is cruelty-free and doesn’t contain alcohol, oil, nuts, gluten, and soy

PERFECT FOR: Breathable cover with a flawless appearance

REVIEWS:
November 6, 2017
”I will never, ever buy another foundation again.”

”I’ve tried pretty much every drugstore foundation ever and a few mid-range ones, and this blows everything out of the water. My skin used to be an oil slick (thank you, The Ordinary Niacinamide + Zinc and Natural Moisturizing Factors + HA for correcting that!), so I would always seek out the best longwear foundation. These were usually so thick that it looked and felt like I was wearing stage makeup and they’d still just slide right off my face within a few hours.”

”I ordered a bottle of this serum foundation in my first order from The Ordinary because I had seen some pretty glowing YouTube reviews on it. I knew the first time I put it on that I’d probably just order a bottle of it every 6 weeks for the rest of my life because it’s just incredible. I don’t know how, but it covers absolutely everything (I have lots of residual pigmentation scarring–both hyper and hypo–from acne and blotchy redness) while still letting your skin peek through and breathe. My new skincare routine has really helped mitigate oil production, but it still tends toward being oily. Even then, this foundation doesn’t melt off my face or settle into lines. It just seamlessly and beautifully blends in with your skin.”

”This is a total Holy Grail product for me. I can’t recommend it enough. If you’re reading this review, just add it to your cart. At worst you’re out 7 bucks; at best, you’ll have found your HG foundation, too :-)”
–JK (from theordinary.com)

SPECIFICATIONS:
WHAT YOU GET: (1) Serum Foundation
NET WEIGHT: 30ml
INGREDIENTS: Cyclopentasiloxane, Aqua (Water), Caprylyl Methicone, Coconut Alkanes, Methyl Methacrylate Crosspolymer, Trimethylsiloxysilicate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Coco Caprylate/Caprate, Dimethicone/PEG-10/15 Crosspolymer, Cetyl Diglyceryl Tris(Trimethylsiloxy)silylethyl Dimethicone, Dipropylene Glycol, Tocopherol, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-4 Isostearate, Disteardimonium Hectorite, Hectorite, Sodium Chloride, Hexyl Laurate, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Stearic Acid, Alumina, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Chlorphenesin. May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Tin Oxide, Aluminum Hydroxide, Bismuth Oxychloride (CI 77163), Mica, Triethoxycaprylylsilane

Formulations are updated from time to time as part of the brand’s commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.

Shake before use. Dispense a small amount onto the palm or the back of your hand. Smooth on and blend throughout the face, ideally outward from the midpoint of the face.

Serum Foundations sold in the European Union offer an SPF 15 claim. This protection is achieved without the use of chemical sunscreens and only through physical protection from Titanium Dioxide. Additionally, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look and consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents.

Please note that the formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union while regulatory processes for claiming SPF in other markets are carried out individually.

Each foundation format is available in 21 shades. The shades are divided into three categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone. Each shade code has a descriptive name as well. For example, 1.2P is Light with Pink Undertones while 3.0Y is Medium Dark with Yellow Undertones. For a complete shade guide, please click here.

Three of the shades have an additional letter at the end: S indicates Silver highlights and G indicates Gold highlights; these shades use natural-looking and exceptionally fine dispersions of metallic effect pigments for added highlight. The Ordinary will introduce individual enhancers and highlighters in the near future to customize all shades.

The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired.

The Ordinary

“Clinical formulations with integrity”—that’s what The Ordinary is about. Created to celebrate truth, veracity, and reliability, the beauty company is focused on advanced functional beauty while honestly communicating its products to its consumers. The end goal? Bringing to market effective, well-known technologies at reasonable prices. As part of DECIEM’s brands, The Ordinary is also free of Parabens, Sulphates, Mineral Oil, Methylchloroisothiazolinone, Methylisothiazolinone, Animal Oils, Benzalkonium Chloride, Coal Tar Dyes, Formaldehyde, Mercury, and Oxybenzone and does not test on animals. All you need is to try out one of their bestselling products, extremely affordable and effective skincare products and you’ll realize what makes The Ordinary, extraordinary.


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13 reviews

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4.5 out of 5
5 stars
9
4 stars
3
3 stars
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Honey
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 21

CULPRIT

Tried this foundation kase naghahanap ako ng lightweight at non-acne friendly na foundation. Ang daming magandang reviews! Excited pa ako dito, tapos tinigyawat ako ng tatlo kinabukasan pagkagamit ko. Ayun, hininto ko na :( 5 stars for shade range, 2 stars for formula. Beware sa ingredient kase may coconut :(

about 1 month ago
Candy
Top Reviewer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 23

Love this foundation!

This foundation is one of my favourites. I don't really like wearing a ton of makeup because my skin is oily and I don't like the feeling of having layers and layers of products on my face. However, this foundation looks and feels a lot like second skin and I don't mind having it on my face for several hours. It is perfect for those who just want something that will even out/color correct their skin.

about 2 months ago
Ann
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 36

Best I've tried

Not that I own an impressive collection of foundation, but this serum foundation is the best among the foundations and bb creams I've tried. I am a huge fan of korean foundations and creams, most especially Skinfood white grape fresh (which I bought at about the same price). But The Ordinary got me at first pump. It spreads like a dream and feels so light. I also like that I can still see my skin underneath.

4 months ago
Esjay
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 32

Looks like additional layer of your skin

If you are looking for a light foundation and coverage, then this one is for you. I am using it as my everyday foundation since this one is so light. I always look for a foundation, BB cream or CC cream that wont make me look like a wear one. Gusto ko yung natural, looking fresh lang, hindi yung obvious masyado na I am using one. And this one? I stopped looking after I discover this. Para lang syang additional layer or your skin. I put one layer for everyday look, I put two kung meron meeting outside or going with friends. It can hide na my not-so-big pores, which is good na for me. If you are looking for something that can hide your pimples (fresh and scar), then you should skip this one as this is very light lang talaga. I also have an only skin, I cant say na this matte my face since it is still a little only (the reason why I gave I gave thi 4 star, gusto ko kasi ung matte finish haha) pero acceptable naman sya. Sabi nga nung friends ko, parang normal skin lang, parang dewy lang ang dating. And oh, sobrang matipid sya gamitin. I am using y first bottle for 2 months (and counting) at looks like I am still halfway from consuming it all.

4 months ago
Angela
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Age 35

Favourite foundation!

I LOVE this foundation. I've never been a foundation person, so totally not an expect, but this is one foundation that I didn't end up chucking in the trash because it's "just cluttering my sink". I use this almost every time I go out (paired with some SPF) and I have received compliments on how my skin looks smooth and glowy. There's not a lot of coverage, but it's not a deal-breaker for me--I prefer my skin to feel "light" versus completely blemish-free. I love the serum consistency as well.

6 months ago
Karen
Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 28

Light, dewy and buildable. Holy Grail Foundation!

I have never found the perfect foundation for my skin until I finally purchase this cult favorite, The Ordinary Serum Foundation. It is perfect for my everyday, quick and always on the go routine. It's light and the coverage is buildable! It doesn't cake even if I put 3 layers on my face. The shade 2.0N is perfect for my skin tone. I must say you must set this with your favorite powder if you don't like the dewy finish. I don't actually mind the finish. It also oxidize 1 shade but I don't think it's a con for this product.

6 months ago

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