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Serum Foundation

THE ORDINARY
₱770.00

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CLAIM TO FAME: A medium-coverage formulation with a very lightweight serum feel

FAST FACTS: Offers moderate coverage that looks natural; treated pigments deliver a rich, highly-saturated effect and are suspended in The Ordinary’s proprietary spreadability system; won’t settle on fine lines and stays on for longer; leaves a semi-matte finish; compatible with most primers but works exceptionally well with The Ordinary’s own primers; features a pH level of 6.00-8.25; vegan formula is cruelty-free and doesn’t contain alcohol, oil, nuts, gluten, and soy

PERFECT FOR: Breathable cover with a flawless appearance

REVIEWS:
November 6, 2017
”I will never, ever buy another foundation again.”

”I’ve tried pretty much every drugstore foundation ever and a few mid-range ones, and this blows everything out of the water. My skin used to be an oil slick (thank you, The Ordinary Niacinamide + Zinc and Natural Moisturizing Factors + HA for correcting that!), so I would always seek out the best longwear foundation. These were usually so thick that it looked and felt like I was wearing stage makeup and they’d still just slide right off my face within a few hours.”

”I ordered a bottle of this serum foundation in my first order from The Ordinary because I had seen some pretty glowing YouTube reviews on it. I knew the first time I put it on that I’d probably just order a bottle of it every 6 weeks for the rest of my life because it’s just incredible. I don’t know how, but it covers absolutely everything (I have lots of residual pigmentation scarring–both hyper and hypo–from acne and blotchy redness) while still letting your skin peek through and breathe. My new skincare routine has really helped mitigate oil production, but it still tends toward being oily. Even then, this foundation doesn’t melt off my face or settle into lines. It just seamlessly and beautifully blends in with your skin.”

”This is a total Holy Grail product for me. I can’t recommend it enough. If you’re reading this review, just add it to your cart. At worst you’re out 7 bucks; at best, you’ll have found your HG foundation, too :-)”
–JK (from theordinary.com)

SPECIFICATIONS:
WHAT YOU GET: (1) Serum Foundation
NET WEIGHT: 30ml
INGREDIENTS: Cyclopentasiloxane, Aqua (Water), Caprylyl Methicone, Coconut Alkanes, Methyl Methacrylate Crosspolymer, Trimethylsiloxysilicate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Coco Caprylate/Caprate, Dimethicone/PEG-10/15 Crosspolymer, Cetyl Diglyceryl Tris(Trimethylsiloxy)silylethyl Dimethicone, Dipropylene Glycol, Tocopherol, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-4 Isostearate, Disteardimonium Hectorite, Hectorite, Sodium Chloride, Hexyl Laurate, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Stearic Acid, Alumina, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Chlorphenesin. May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Tin Oxide, Aluminum Hydroxide, Bismuth Oxychloride (CI 77163), Mica, Triethoxycaprylylsilane

Formulations are updated from time to time as part of the brand’s commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.

Shake before use. Dispense a small amount onto the palm or the back of your hand. Smooth on and blend throughout the face, ideally outward from the midpoint of the face.

Serum Foundations sold in the European Union offer an SPF 15 claim. This protection is achieved without the use of chemical sunscreens and only through physical protection from Titanium Dioxide. Additionally, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look and consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents.

Please note that the formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union while regulatory processes for claiming SPF in other markets are carried out individually.

Each foundation format is available in 21 shades. The shades are divided into three categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone. Each shade code has a descriptive name as well. For example, 1.2P is Light with Pink Undertones while 3.0Y is Medium Dark with Yellow Undertones. For a complete shade guide, please click here.

Three of the shades have an additional letter at the end: S indicates Silver highlights and G indicates Gold highlights; these shades use natural-looking and exceptionally fine dispersions of metallic effect pigments for added highlight. The Ordinary will introduce individual enhancers and highlighters in the near future to customize all shades.

The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired.

The Ordinary

“Clinical formulations with integrity”—that’s what The Ordinary is about. Created to celebrate truth, veracity, and reliability, the beauty company is focused on advanced functional beauty while honestly communicating its products to its consumers. The end goal? Bringing to market effective, well-known technologies at reasonable prices. As part of DECIEM’s brands, The Ordinary is also free of Parabens, Sulphates, Mineral Oil, Methylchloroisothiazolinone, Methylisothiazolinone, Animal Oils, Benzalkonium Chloride, Coal Tar Dyes, Formaldehyde, Mercury, and Oxybenzone and does not test on animals. All you need is to try out one of their bestselling products, extremely affordable and effective skincare products and you’ll realize what makes The Ordinary, extraordinary.


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30 reviews

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4.5 out of 5
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Bern
Top Reviewer
  • Skin Type Oily
  • Skin Tone Deep
  • Facial Features Morena

Nice coverage

This has a nice coverage for me! I have nothing bad to say about this product for real. It does what it claims to do talaga eh. It like there is a technology that mimics your skin color eh kaya naman I love this product so much. Good coverage and very very easy to use, no hassle at all. Will repurchase for sure. Light weight!

21 days ago
Marie
Top Reviewer
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Morena
  • Age 28

Great foundation

This is currently one of my most favorite foundations. I was skeptical to buy this at first but I have seen a lot of good reviews so I bought one. I am so happy I did! Not only is this affordable but it also gives a really good coverage. I do not need much in order to cover my entire face. This foundation looks so natural on my skin and it's not tacky at all! The longevity is also so-so. It can keep my oils at bay for a few hours then I have to blot and then it looks fine gain.

about 2 months ago
Tuna
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 26

Been using this for 2 years

I've been using this product for 2 years now and I wear it almost everyday so here's a semi-comprehensive review for this product: 5 stars for the texture, it's super lightweight and the matte finish is superb. It immediately gives you the natural glow and I always get compliments whenever I have this on my face. 5 stars for keeping my face from breakouts and keeps it looking healthy. 3 stars for longevity. I had to touch up twice a day because it wears off pretty fast especially if you're out all day but does a good job when you're in an AC enclosed room. Well the reason for that is the formula, it's purposely made to give your skin a boost while still looking good. So if you're looking for more coverage, they have that as well. (Coverage foundation) In conclusion, I'd say I would stick to this for now since it actually does what it's supposed to and I don't really like trying out different makeup brands (scared my skin might breakout). Last thing, I'm only on my second bottle so it means you can stretch this up to a year since the texture is a bit runny than your usual foundation that makes it SUPER EASY TO BLEND. I swear.

4 months ago
Jossabel
Top Reviewer

👌

This is currently one of my most favorite foundations. I was skeptical to buy this at first but I have seen a lot of good reviews so I bought one. I am so happy I did! Not only is this affordable but it also gives a really good coverage. I do not need much in order to cover my entire face. This foundation looks so natural on my skin and it's not tacky at all!

4 months ago
Mitzi
Certified Buyer
  • Age 100

So good💗

So much love for this product, my friends noticed my skin, I always told na my skin is more radiant looking and not hagard compared before, Already on my second bottle of this baby. It will give you a skin like finish, will not make you oily or dry hmm just in the middle, but I suggest you put sunscreen because this baby doesn’t contain spf, Worth a try ya’ll! No regrets! Believe me!

4 months ago
Sulperia
Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 33

Best for No Makeup Look!

I've been searching for a foundation that is lightweight and can be worn everyday without looking overwhelming and found this. I'm glad I found this and got the shade 1.2y which is just right for me. This is great for a no makeup-makeup look. I am acidic and it does oxidize on me but it's no big deal on my end. It is lightweight and it feels so nice on skin, light to medium coverage lang din siya although it doesn't last the whole day on me. Maybe because I sweat a lot especially pag mainit din so the foundation or whatever is on my face madali talaga matanggal from constant sweating and wiping. I still love this though!

5 months ago

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