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Serum Foundation

THE ORDINARY
₱770.00

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CLAIM TO FAME: A medium-coverage formulation with a very lightweight serum feel

FAST FACTS: Offers moderate coverage that looks natural; treated pigments deliver a rich, highly-saturated effect and are suspended in The Ordinary’s proprietary spreadability system; won’t settle on fine lines and stays on for longer; leaves a semi-matte finish; compatible with most primers but works exceptionally well with The Ordinary’s own primers; features a pH level of 6.00-8.25; vegan formula is cruelty-free and doesn’t contain alcohol, oil, nuts, gluten, and soy

PERFECT FOR: Breathable cover with a flawless appearance

REVIEWS:
November 6, 2017
”I will never, ever buy another foundation again.”

”I’ve tried pretty much every drugstore foundation ever and a few mid-range ones, and this blows everything out of the water. My skin used to be an oil slick (thank you, The Ordinary Niacinamide + Zinc and Natural Moisturizing Factors + HA for correcting that!), so I would always seek out the best longwear foundation. These were usually so thick that it looked and felt like I was wearing stage makeup and they’d still just slide right off my face within a few hours.”

”I ordered a bottle of this serum foundation in my first order from The Ordinary because I had seen some pretty glowing YouTube reviews on it. I knew the first time I put it on that I’d probably just order a bottle of it every 6 weeks for the rest of my life because it’s just incredible. I don’t know how, but it covers absolutely everything (I have lots of residual pigmentation scarring–both hyper and hypo–from acne and blotchy redness) while still letting your skin peek through and breathe. My new skincare routine has really helped mitigate oil production, but it still tends toward being oily. Even then, this foundation doesn’t melt off my face or settle into lines. It just seamlessly and beautifully blends in with your skin.”

”This is a total Holy Grail product for me. I can’t recommend it enough. If you’re reading this review, just add it to your cart. At worst you’re out 7 bucks; at best, you’ll have found your HG foundation, too :-)”
–JK (from theordinary.com)

SPECIFICATIONS:
WHAT YOU GET: (1) Serum Foundation
NET WEIGHT: 30ml
INGREDIENTS: Cyclopentasiloxane, Aqua (Water), Caprylyl Methicone, Coconut Alkanes, Methyl Methacrylate Crosspolymer, Trimethylsiloxysilicate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Coco Caprylate/Caprate, Dimethicone/PEG-10/15 Crosspolymer, Cetyl Diglyceryl Tris(Trimethylsiloxy)silylethyl Dimethicone, Dipropylene Glycol, Tocopherol, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-4 Isostearate, Disteardimonium Hectorite, Hectorite, Sodium Chloride, Hexyl Laurate, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Stearic Acid, Alumina, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Chlorphenesin. May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Tin Oxide, Aluminum Hydroxide, Bismuth Oxychloride (CI 77163), Mica, Triethoxycaprylylsilane

Formulations are updated from time to time as part of the brand’s commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.

Shake before use. Dispense a small amount onto the palm or the back of your hand. Smooth on and blend throughout the face, ideally outward from the midpoint of the face.

Serum Foundations sold in the European Union offer an SPF 15 claim. This protection is achieved without the use of chemical sunscreens and only through physical protection from Titanium Dioxide. Additionally, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look and consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents.

Please note that the formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union while regulatory processes for claiming SPF in other markets are carried out individually.

Each foundation format is available in 21 shades. The shades are divided into three categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone. Each shade code has a descriptive name as well. For example, 1.2P is Light with Pink Undertones while 3.0Y is Medium Dark with Yellow Undertones. For a complete shade guide, please click here.

Three of the shades have an additional letter at the end: S indicates Silver highlights and G indicates Gold highlights; these shades use natural-looking and exceptionally fine dispersions of metallic effect pigments for added highlight. The Ordinary will introduce individual enhancers and highlighters in the near future to customize all shades.

The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired.

The Ordinary

“Clinical formulations with integrity”—that’s what The Ordinary is about. Created to celebrate truth, veracity, and reliability, the beauty company is focused on advanced functional beauty while honestly communicating its products to its consumers. The end goal? Bringing to market effective, well-known technologies at reasonable prices. As part of DECIEM’s brands, The Ordinary is also free of Parabens, Sulphates, Mineral Oil, Methylchloroisothiazolinone, Methylisothiazolinone, Animal Oils, Benzalkonium Chloride, Coal Tar Dyes, Formaldehyde, Mercury, and Oxybenzone and does not test on animals. All you need is to try out one of their bestselling products, extremely affordable and effective skincare products and you’ll realize what makes The Ordinary, extraordinary.


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25 reviews

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Sulperia
Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 33

Best for No Makeup Look!

I've been searching for a foundation that is lightweight and can be worn everyday without looking overwhelming and found this. I'm glad I found this and got the shade 1.2y which is just right for me. This is great for a no makeup-makeup look. I am acidic and it does oxidize on me but it's no big deal on my end. It is lightweight and it feels so nice on skin, light to medium coverage lang din siya although it doesn't last the whole day on me. Maybe because I sweat a lot especially pag mainit din so the foundation or whatever is on my face madali talaga matanggal from constant sweating and wiping. I still love this though!

17 days ago
Regina
Certified Buyer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 21

True to its name!

It really feels just like a serum even though its coverage is medium! I really love its lightweight consistency and second skin feel. I was kind of disappointed at first because it didn’t have a cap but I found out that you can lock the pump for it not spill inside your bag. Would definitely buy this again!

about 2 months ago
Marj
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 28

Best for the no makeup look

I tried The Ordinary's serum foundation because I want to use makeup that's also taking care of my skin. It's just a bonus that this also helped me achieve the no makeup look I'm going for. It has a light coverage so it doesn't look like I'm trying hard to cover my blemishes. It just looks naturally bright and fresh, and has that glass skin finish. Will definitely purchase again.

about 2 months ago
Paula
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Age 24

Cult Fave! ❤️

I absolutely love this product and I’m just waiting for the restock to purchase again! Ive been using the shade 2.0 YG for almost a year now and I never bothered to look anywhere else. Coverage is light but buildable. It’s nice and comfortable on the skin, and it can last the whole day! It also works so well with other products, like my blush and bronzer. Its great either on its own, with a primer, with concealer, moisturising face spray, and even with sunscreen! it just loo ks so good and so fresh! I really have nothing bad to say about it

3 months ago
Jessica
Certified Buyer
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 28

Super Duper Love It!

I love the packaging and at the same time nadeliver sya agad agad. Super ganda sa face ko lalo na sensitive ang skin ko. Madali kasi ako magkapimples. But using this kind of product eh feeling ko ang ganda ganda ko. 😍😍😍 sana laging my stock para ndi laging unahan sa pagbili

3 months ago
Angelica
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 23

i had high hopes

The product doesn't last for a whole day, despite applying primer and some setting spray. I don't think this is medium coverage, it seems to thin on the skin and makes my skin look more oily than it is. The shade range and the availability of other shades is disappointing too, I wish this could be expanded.

5 months ago

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