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Serum Foundation

THE ORDINARY
₱770.00

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CLAIM TO FAME: A medium-coverage formulation with a very lightweight serum feel

FAST FACTS: Offers moderate coverage that looks natural; treated pigments deliver a rich, highly-saturated effect and are suspended in The Ordinary’s proprietary spreadability system; won’t settle on fine lines and stays on for longer; leaves a semi-matte finish; compatible with most primers but works exceptionally well with The Ordinary’s own primers; features a pH level of 6.00-8.25; vegan formula is cruelty-free and doesn’t contain alcohol, oil, nuts, gluten, and soy

PERFECT FOR: Breathable cover with a flawless appearance

REVIEWS:
November 6, 2017
”I will never, ever buy another foundation again.”

”I’ve tried pretty much every drugstore foundation ever and a few mid-range ones, and this blows everything out of the water. My skin used to be an oil slick (thank you, The Ordinary Niacinamide + Zinc and Natural Moisturizing Factors + HA for correcting that!), so I would always seek out the best longwear foundation. These were usually so thick that it looked and felt like I was wearing stage makeup and they’d still just slide right off my face within a few hours.”

”I ordered a bottle of this serum foundation in my first order from The Ordinary because I had seen some pretty glowing YouTube reviews on it. I knew the first time I put it on that I’d probably just order a bottle of it every 6 weeks for the rest of my life because it’s just incredible. I don’t know how, but it covers absolutely everything (I have lots of residual pigmentation scarring–both hyper and hypo–from acne and blotchy redness) while still letting your skin peek through and breathe. My new skincare routine has really helped mitigate oil production, but it still tends toward being oily. Even then, this foundation doesn’t melt off my face or settle into lines. It just seamlessly and beautifully blends in with your skin.”

”This is a total Holy Grail product for me. I can’t recommend it enough. If you’re reading this review, just add it to your cart. At worst you’re out 7 bucks; at best, you’ll have found your HG foundation, too :-)”
–JK (from theordinary.com)

SPECIFICATIONS:
WHAT YOU GET: (1) Serum Foundation
NET WEIGHT: 30ml
INGREDIENTS: Cyclopentasiloxane, Aqua (Water), Caprylyl Methicone, Coconut Alkanes, Methyl Methacrylate Crosspolymer, Trimethylsiloxysilicate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Coco Caprylate/Caprate, Dimethicone/PEG-10/15 Crosspolymer, Cetyl Diglyceryl Tris(Trimethylsiloxy)silylethyl Dimethicone, Dipropylene Glycol, Tocopherol, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-4 Isostearate, Disteardimonium Hectorite, Hectorite, Sodium Chloride, Hexyl Laurate, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Stearic Acid, Alumina, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Chlorphenesin. May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Tin Oxide, Aluminum Hydroxide, Bismuth Oxychloride (CI 77163), Mica, Triethoxycaprylylsilane

Formulations are updated from time to time as part of the brand’s commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.

Shake before use. Dispense a small amount onto the palm or the back of your hand. Smooth on and blend throughout the face, ideally outward from the midpoint of the face.

Serum Foundations sold in the European Union offer an SPF 15 claim. This protection is achieved without the use of chemical sunscreens and only through physical protection from Titanium Dioxide. Additionally, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look and consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents.

Please note that the formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union while regulatory processes for claiming SPF in other markets are carried out individually.

Each foundation format is available in 21 shades. The shades are divided into three categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone. Each shade code has a descriptive name as well. For example, 1.2P is Light with Pink Undertones while 3.0Y is Medium Dark with Yellow Undertones. For a complete shade guide, please click here.

Three of the shades have an additional letter at the end: S indicates Silver highlights and G indicates Gold highlights; these shades use natural-looking and exceptionally fine dispersions of metallic effect pigments for added highlight. The Ordinary will introduce individual enhancers and highlighters in the near future to customize all shades.

The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired.

   
The Ordinary

“Clinical formulations with integrity”—that’s what The Ordinary is about. Created to celebrate truth, veracity, and reliability, the beauty company is focused on advanced functional beauty while honestly communicating its products to its consumers. The end goal? Bringing to market effective, well-known technologies at reasonable prices. As part of DECIEM’s brands, The Ordinary is also free of Parabens, Sulphates, Mineral Oil, Methylchloroisothiazolinone, Methylisothiazolinone, Animal Oils, Benzalkonium Chloride, Coal Tar Dyes, Formaldehyde, Mercury, and Oxybenzone and does not test on animals. All you need is to try out one of their bestselling products, extremely affordable and effective skincare products and you’ll realize what makes The Ordinary, extraordinary.


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33 reviews

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Zarah
Certified Buyer

nice and affordable!

i bought this for my mom and she is really satisfied with the product! it gives her a dewy and fresh finished look! it is light-weight and gives a really good coverage, and it does not get cakey after a long day. it is perfect for someone who does not like matte foundations.

about 1 month ago
Sheena
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 19

Great foundation/serum.

This is one of my go-to foundation for those days where I don’t feel like I need a lot of coverage. I would say it’s a light-medium, buildable foundation that’s better suited for normal to dry skin. I wouldn’t say it’s the longest lasting foundation but I love how it looks on my skin and it’s really hydrating, so it doesn’t cling to any of my dry patches. The color match is also AMAZING. I use the shade 2.0YG and I’ve yet to find another foundation that fits my skin tone just as well. It’s definitely a natural to dewy foundation so if you like the natural look, this is a great foundation.

2 months ago
Barbara
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 37

Holy grail foundation!

I’ve read about The Ordinary foundation before so I thought I’d try it out. Since I’m not a fan of heavy makeup, i chose this variant and I’m really happy I did! The coverage was perfect for me, it’s light but it has a really nice, dewy finish on my face. I applied sparingly only to areas where uneven skin tone was apparent and it didn’t disappoint. It stayed on throughout the day and I only needed to blot with loose powder once. I will never be buying another brand!

3 months ago
Bern
Top Reviewer
  • Skin Type Oily
  • Skin Tone Deep
  • Facial Features Morena

Nice coverage

This has a nice coverage for me! I have nothing bad to say about this product for real. It does what it claims to do talaga eh. It like there is a technology that mimics your skin color eh kaya naman I love this product so much. Good coverage and very very easy to use, no hassle at all. Will repurchase for sure. Light weight!

4 months ago
Marie
Top Reviewer
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Morena
  • Age 28

Great foundation

This is currently one of my most favorite foundations. I was skeptical to buy this at first but I have seen a lot of good reviews so I bought one. I am so happy I did! Not only is this affordable but it also gives a really good coverage. I do not need much in order to cover my entire face. This foundation looks so natural on my skin and it's not tacky at all! The longevity is also so-so. It can keep my oils at bay for a few hours then I have to blot and then it looks fine gain.

5 months ago
Tuna
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 26

Been using this for 2 years

I've been using this product for 2 years now and I wear it almost everyday so here's a semi-comprehensive review for this product: 5 stars for the texture, it's super lightweight and the matte finish is superb. It immediately gives you the natural glow and I always get compliments whenever I have this on my face. 5 stars for keeping my face from breakouts and keeps it looking healthy. 3 stars for longevity. I had to touch up twice a day because it wears off pretty fast especially if you're out all day but does a good job when you're in an AC enclosed room. Well the reason for that is the formula, it's purposely made to give your skin a boost while still looking good. So if you're looking for more coverage, they have that as well. (Coverage foundation) In conclusion, I'd say I would stick to this for now since it actually does what it's supposed to and I don't really like trying out different makeup brands (scared my skin might breakout). Last thing, I'm only on my second bottle so it means you can stretch this up to a year since the texture is a bit runny than your usual foundation that makes it SUPER EASY TO BLEND. I swear.

7 months ago

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