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CLAIM TO FAME: A long-wearing liquid lipstick in a deep yellow red
FAST FACTS: Delivers full coverage pigment-rich color; leaves a bold, ultra-matte finish; glides easily onto the lips for a smooth application with one swipe; long-lasting, lightweight formula is completely kiss-proof
PERFECT FOR: A bold look for warm skin tones
REVIEWS:
lovely on darker skintones :)
July 14, 2016
”It’s a bit more brown than in the picture but the formula is great. Very opaque and despite being a matte liquid lipstick, it doesn’t fry my lips. Instead, when I wear it, it feels like nothing on my lips. Lovely shade, formula, packaging, and an amazing price.”
–ishrat zahan (from colourpop.com)
SPECIFICATIONS
WHAT YOU GET: (1) Ultra Matte in Avenue
NET WEIGHT: 3.2g
INGREDIENTS: ISODODECANE, DIISOPROPYL DIMER DILINOLEATE, NYLON-12, TRIMETHYLSILOXYSILICATE, SILICA, POLYPROPYLSILSESQUIOXANE, DISTEARDIMONIUM HECTORITE, PROPYLENE CARBONATE.
Exfoliate and moisturize lips. Line lips with a lip liner then fill in lips with product.
ColourPop
Well-known for its extensive range of riotous colors, two-year-old Los Angeles makeup band ColourPop is beloved by women all over. Its comprehensive collection of affordable on-trend lip products is a hit among beauty bloggers and makeup enthusiasts who’ve helped catapult it to fame via social media. Fun-loving and creative, the brand is committed to bringing you chic makeup in luxurious formulas without breaking the bank.
View all from this brand
4.4
out of 5
| 5 stars | 12 | |
| 4 stars | 5 | |
| 3 stars | 2 | |
| 2 stars | 1 | |
| 1 star | 0 |
My go-to red lippie, but the pigment bleeds a lot
I LOOOVE the color. Been using it for a year now and it has become my go-to red lippie, perfect for special occasions or just when I want a more daring look at work. Looks great on the lips and goes on smoothly; it also doesn't make my lips look creasy. What I don't like about it is that it bleeds so much and it's super hard to remove. It looks messy after eating that I have to remove the entire thing and reapply. Still love it, though.
10 days ago
for that bit of drama on the lips!
I have been looking for a dupe for Too Faced' Drop Dead Red and although i couldn't find a direct swatch of these two together, i've decided to take a gamble with Avenue after seeing photos of it online. I've been looking for a good deep and velvety red shade for some time now and the gamble totally paid off. I kept getting compliments whenever i wear it. It also lasts even after a bit of grubbing!
4 months ago
My absolute favourite red!
Every woman has to have a favourite red lipstick. This is mine. I love the gorgeous deep red shade - definitely my colour. I can use it with some makeup but it also works on its own which is perfect. Truly long-lasting and matte and does not transfer. Just absolutely love it!
6 months ago
Holy Grail Liquid Lipstick
I've waited so long to own a colourpop liquid lipstick and this shade is the one I'm longing to buy. Totally zero regrets in purchasing this gem! 😍 I fell in love with the first swipe! And it's true, it's not drying as long as you put on lip balm first. Very opaque, single swipe is enough to last all day even you had meals in between. I'm really madly in love with this cruelty-free beauty, that I cannot stop staring at it in the mirror! Will definitely repurchase! Worth the wait, worth the price! ❤❤❤
6 months ago
Love the color, hate the formula.
WHAT I LIKE: The color looks good with my skin color. It's definitely darker than what I expected when I googled swatches. It's a deep red with a brownish base color. The packaging is okay. The scent is not overpowering. WHAT I DON'T LIKE: First, it dries fast, like 5-sec-fast, and it's not very easy to apply especially if you don't have the perfect plump lips. So if you get a bad swipe on the lips, take it off immediately, because it'll dry fast and makes it harder to wipe off. Second, the color looks immaculate when it is freshly applied, but once you get through the day or just ate something, the color will fade (of course like most liquid lipstick) but because the color is darker, it's weird to see an uncolored part of your lips while the rest is screaming red. But if you're just testing it, try taking it off with olive oil. I hate that it dries my lips. I have to put balm every time I tried using it. Not really worth the shot, try Ofra instead.
7 months ago
Doesn't really stay put for long
My problem with the ultra matte liquid lipsticks is that after a few minutes after applying, the product kind of rubs off and turns into this weird grime, flaky like thing around the middle of my lips and I end up looking weird. Also, sure it's waterproof but as sooon as the smaaalllest bit of oil touches your lip, it's all gone. it's ruined. Retouching it isn't gonna do anything cuz it will just layer on and look weird. It's really pigmented though so it works well when you only put very little, like a dot, and just use your fingers to spread it around, that's what I do with the nude shades. For me to be able to use this one without worrying about it rubbing off, I apply a layer of cream lipstick on top to actually keep it in place. Also, this shade looks almost nothing like the color when it's in the packaging. I was expecting it to be a deep warm red but instead it had more or a pink/purple/cool undertone. I still use it though but mixed with other lip products :)
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