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Ultra Matte in Avenue



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CLAIM TO FAME: A long-wearing liquid lipstick in a deep yellow red

FAST FACTS: Delivers full coverage pigment-rich color; leaves a bold, ultra-matte finish; glides easily onto the lips for a smooth application with one swipe; long-lasting, lightweight formula is completely kiss-proof

PERFECT FOR: A bold look for warm skin tones

lovely on darker skintones :)
July 14, 2016
”It’s a bit more brown than in the picture but the formula is great. Very opaque and despite being a matte liquid lipstick, it doesn’t fry my lips. Instead, when I wear it, it feels like nothing on my lips. Lovely shade, formula, packaging, and an amazing price.”
–ishrat zahan (from colourpop.com)

WHAT YOU GET: (1) Ultra Matte in Avenue

Exfoliate and moisturize lips. Line lips with a lip liner then fill in lips with product.


Well-known for its extensive range of riotous colors, two-year-old Los Angeles makeup band ColourPop is beloved by women all over. Its comprehensive collection of affordable on-trend lip products is a hit among beauty bloggers and makeup enthusiasts who’ve helped catapult it to fame via social media. Fun-loving and creative, the brand is committed to bringing you chic makeup in luxurious formulas without breaking the bank.

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Sit tight, beautiful things
are worth the wait!

22 reviews

Share your experience with this product
4.3 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 30

Love it!

I've always loved red lippies. And this is one of the shades that I love. For a morena like me, it looks great. It doesn't come of as "witchy" as other dark shades. It stays and rarely do I need to retouch it cause it just stays there. It doesn't make my lips look "crack-y". So plus points for that.

about 2 months ago
Top Reviewer
  • Skin Type Normal
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 22

Great color, the formula could have been better

This shade of colourpop lippies is one of my favourites. However, the formula is not the best. I don't know but the lippies from Colourpop tend to have different formulas per shade, even if you are just comparing the matte ones, maybe it is because of the pigment. Anyway, this color is so great for.warming up your look, but you better use a lipliner to keep in place and don't layer it because it will definitely crack.

4 months ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 25

My go-to red lippie, but the pigment bleeds a lot

I LOOOVE the color. Been using it for a year now and it has become my go-to red lippie, perfect for special occasions or just when I want a more daring look at work. Looks great on the lips and goes on smoothly; it also doesn't make my lips look creasy. What I don't like about it is that it bleeds so much and it's super hard to remove. It looks messy after eating that I have to remove the entire thing and reapply. Still love it, though.

5 months ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 27

for that bit of drama on the lips!

I have been looking for a dupe for Too Faced' Drop Dead Red and although i couldn't find a direct swatch of these two together, i've decided to take a gamble with Avenue after seeing photos of it online. I've been looking for a good deep and velvety red shade for some time now and the gamble totally paid off. I kept getting compliments whenever i wear it. It also lasts even after a bit of grubbing!

9 months ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 26

My absolute favourite red!

Every woman has to have a favourite red lipstick. This is mine. I love the gorgeous deep red shade - definitely my colour. I can use it with some makeup but it also works on its own which is perfect. Truly long-lasting and matte and does not transfer. Just absolutely love it!

11 months ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 27

Holy Grail Liquid Lipstick

I've waited so long to own a colourpop liquid lipstick and this shade is the one I'm longing to buy. Totally zero regrets in purchasing this gem! 😍 I fell in love with the first swipe! And it's true, it's not drying as long as you put on lip balm first. Very opaque, single swipe is enough to last all day even you had meals in between. I'm really madly in love with this cruelty-free beauty, that I cannot stop staring at it in the mirror! Will definitely repurchase! Worth the wait, worth the price! ❤❤❤

11 months ago
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