Ultra Matte in Avenue

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CLAIM TO FAME: A long-wearing liquid lipstick in a deep yellow red

FAST FACTS: Delivers full coverage pigment-rich color; leaves a bold, ultra-matte finish; glides easily onto the lips for a smooth application with one swipe; long-lasting, lightweight formula is completely kiss-proof

PERFECT FOR: A bold look for warm skin tones

lovely on darker skintones :)
July 14, 2016
”It’s a bit more brown than in the picture but the formula is great. Very opaque and despite being a matte liquid lipstick, it doesn’t fry my lips. Instead, when I wear it, it feels like nothing on my lips. Lovely shade, formula, packaging, and an amazing price.”
–ishrat zahan (from colourpop.com)

WHAT YOU GET: (1) Ultra Matte in Avenue

Exfoliate and moisturize lips. Line lips with a lip liner then fill in lips with product.


Well-known for its extensive range of riotous colors, two-year-old Los Angeles makeup band ColourPop is beloved by women all over. Its comprehensive collection of affordable on-trend lip products is a hit among beauty bloggers and makeup enthusiasts who’ve helped catapult it to fame via social media. Fun-loving and creative, the brand is committed to bringing you chic makeup in luxurious formulas without breaking the bank.

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19 reviews

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4.42 out of 5
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Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 27

for that bit of drama on the lips!

I have been looking for a dupe for Too Faced' Drop Dead Red and although i couldn't find a direct swatch of these two together, i've decided to take a gamble with Avenue after seeing photos of it online. I've been looking for a good deep and velvety red shade for some time now and the gamble totally paid off. I kept getting compliments whenever i wear it. It also lasts even after a bit of grubbing!

about 2 months ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 26

My absolute favourite red!

Every woman has to have a favourite red lipstick. This is mine. I love the gorgeous deep red shade - definitely my colour. I can use it with some makeup but it also works on its own which is perfect. Truly long-lasting and matte and does not transfer. Just absolutely love it!

3 months ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 27

Holy Grail Liquid Lipstick

I've waited so long to own a colourpop liquid lipstick and this shade is the one I'm longing to buy. Totally zero regrets in purchasing this gem! 😍 I fell in love with the first swipe! And it's true, it's not drying as long as you put on lip balm first. Very opaque, single swipe is enough to last all day even you had meals in between. I'm really madly in love with this cruelty-free beauty, that I cannot stop staring at it in the mirror! Will definitely repurchase! Worth the wait, worth the price! ❤❤❤

4 months ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 24

Love the color, hate the formula.

WHAT I LIKE: The color looks good with my skin color. It's definitely darker than what I expected when I googled swatches. It's a deep red with a brownish base color. The packaging is okay. The scent is not overpowering. WHAT I DON'T LIKE: First, it dries fast, like 5-sec-fast, and it's not very easy to apply especially if you don't have the perfect plump lips. So if you get a bad swipe on the lips, take it off immediately, because it'll dry fast and makes it harder to wipe off. Second, the color looks immaculate when it is freshly applied, but once you get through the day or just ate something, the color will fade (of course like most liquid lipstick) but because the color is darker, it's weird to see an uncolored part of your lips while the rest is screaming red. But if you're just testing it, try taking it off with olive oil. I hate that it dries my lips. I have to put balm every time I tried using it. Not really worth the shot, try Ofra instead.

5 months ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 25

Doesn't really stay put for long

My problem with the ultra matte liquid lipsticks is that after a few minutes after applying, the product kind of rubs off and turns into this weird grime, flaky like thing around the middle of my lips and I end up looking weird. Also, sure it's waterproof but as sooon as the smaaalllest bit of oil touches your lip, it's all gone. it's ruined. Retouching it isn't gonna do anything cuz it will just layer on and look weird. It's really pigmented though so it works well when you only put very little, like a dot, and just use your fingers to spread it around, that's what I do with the nude shades. For me to be able to use this one without worrying about it rubbing off, I apply a layer of cream lipstick on top to actually keep it in place. Also, this shade looks almost nothing like the color when it's in the packaging. I was expecting it to be a deep warm red but instead it had more or a pink/purple/cool undertone. I still use it though but mixed with other lip products :)

8 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 24

Sexy and fun red shade :)

This is a beautiful red shade if youre feeling both sexy and vibrant. Looks great when worn either day or night and on cool and warm toned ladies. The matte finish makes it very longwearing too and when it does start to fade, it leaves a nice reddish tint on the lips.

10 months ago