Ultra Matte in Avenue


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CLAIM TO FAME: A long-wearing liquid lipstick in a deep yellow red

FAST FACTS: Delivers full coverage pigment-rich color; leaves a bold, ultra-matte finish; glides easily onto the lips for a smooth application with one swipe; long-lasting, lightweight formula is completely kiss-proof

PERFECT FOR: A bold look for warm skin tones

lovely on darker skintones :)
July 14, 2016
”It’s a bit more brown than in the picture but the formula is great. Very opaque and despite being a matte liquid lipstick, it doesn’t fry my lips. Instead, when I wear it, it feels like nothing on my lips. Lovely shade, formula, packaging, and an amazing price.”
–ishrat zahan (from colourpop.com)

WHAT YOU GET: (1) Ultra Matte in Avenue

Exfoliate and moisturize lips. Line lips with a lip liner then fill in lips with product.


Well-known for its extensive range of riotous colors, two-year-old Los Angeles makeup band ColourPop is beloved by women all over. Its comprehensive collection of affordable on-trend lip products is a hit among beauty bloggers and makeup enthusiasts who’ve helped catapult it to fame via social media. Fun-loving and creative, the brand is committed to bringing you chic makeup in luxurious formulas without breaking the bank.

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24 reviews

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4.3 out of 5
5 stars
4 stars
3 stars
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1 star
Certified Buyer
  • Skin Type Sensitive
  • Skin Tone Medium
  • Facial Features Morena
  • Age 36

Go to Shade

What can I say? I love this color coz it can go from day to night just like that! I don’t have to worry about anything else except how awesome I look wearing this. Also, I love colourpop’s applicator brush, it really evens out the color and it doesn’t smudge or make uneven lines like some other do!

about 1 month ago
Top Reviewer
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena

Too red for me.

Naghahanap ako ng saktong shade ng red na pwede kong magamit (I'm morena), tas akala ko ito na yun. Nag-search kasi talaga ako online ng swatches, tas nanood pa ko ng Youtube videos na ini-swatch din to (I was able to checkout a vid from a morena Youtuber; nakalimutan ko na name). Kaso pagdating ng order ko, hindi pa rin ito yung ini-expect ko. Hindi bagay sa 'kin eh. Siguro dahil din sa kulay ng lips ko? Not sure. Basta para lang magamit ko 'to hinahaluan ko pa ng lighter shade ng isa ko pang Colourpop (yung Calypso) para maging medyo mauve yung shade at maging wearable para sa kin. So I'm still on the search for a red lip product na bagay sa kin.

over 1 year ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 30

Love it!

I've always loved red lippies. And this is one of the shades that I love. For a morena like me, it looks great. It doesn't come of as "witchy" as other dark shades. It stays and rarely do I need to retouch it cause it just stays there. It doesn't make my lips look "crack-y". So plus points for that.

over 1 year ago
Top Reviewer
  • Skin Type Normal
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 22

Great color, the formula could have been better

This shade of colourpop lippies is one of my favourites. However, the formula is not the best. I don't know but the lippies from Colourpop tend to have different formulas per shade, even if you are just comparing the matte ones, maybe it is because of the pigment. Anyway, this color is so great for.warming up your look, but you better use a lipliner to keep in place and don't layer it because it will definitely crack.

almost 2 years ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 25

My go-to red lippie, but the pigment bleeds a lot

I LOOOVE the color. Been using it for a year now and it has become my go-to red lippie, perfect for special occasions or just when I want a more daring look at work. Looks great on the lips and goes on smoothly; it also doesn't make my lips look creasy. What I don't like about it is that it bleeds so much and it's super hard to remove. It looks messy after eating that I have to remove the entire thing and reapply. Still love it, though.

about 2 years ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 27

for that bit of drama on the lips!

I have been looking for a dupe for Too Faced' Drop Dead Red and although i couldn't find a direct swatch of these two together, i've decided to take a gamble with Avenue after seeing photos of it online. I've been looking for a good deep and velvety red shade for some time now and the gamble totally paid off. I kept getting compliments whenever i wear it. It also lasts even after a bit of grubbing!

over 2 years ago
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