Eid'l Adha Customer Service Schedule:: In observance of Eid'l Adha, our Customer Service Team will be offline on July 31. We will respond to inquiries when office hours resume on August 3, 10AM.

Granactive Retinoid 2% Emulsion (Previously Advanced Retinoid 2%)

Icon value cruelty free
Icon value gluten free
Icon silicone free
Icon value vegan

Sold Out

Wanna get notified when this product is back in stock?

Create an account or log in to your existing account.


CLAIM TO FAME: A highly-effective anti-aging product that uses next-generation retinoid active technologies

FAST FACTS: Combines two forms of next-generation retinoid actives; features a 2% concentration of granactive retinoid, which offers a multi-fold better effect against signs of aging than retinol, retinyl palmitate and nearly all other forms of non-prescription retinoid; provides a sustained-delivery form of pure retinol in a protective capsule system, which supports both the delivery and the effect of granactive retinoid; features a pH level of 4.00-5.00; vegan formula is cruelty-free and doesn’t contain water, alcohol, silicone, nut, gluten, and soy

PERFECT FOR: More effective anti-aging effects without irritation

October 9, 2017
”I love this stuff! It has done wonders for my skin, I use it 3 times a week before bed and I always wake up the next morning with the best skin…might have to work my way up to every evening.”
– AVB (from theordinary.com)

September 28, 2017
”This is my first retinoid/retinol product and I’m impressed! This worked so well to rid of the texture on my forehead (little bumps) and decrease the size of my pores. My skin is looking so much better since I started using this! I still have a ton of little white heads along my jaw line, but can’t complain! I’ll be trying one of the new higher strength retinoid formulas for this purpose.”
–JP (from theordinary.com)

WHAT YOU GET: (1) Granactive Retinoid 2% Emulsion (Previously Advanced Retinoid 2%)
INGREDIENTS: Aqua (Water), Glycerin, Ethyl Linoleate, Propanediol, Caprylic/Capric Triglyceride, Dimethyl Isosorbide, Cetearyl Isononanoate, Bisabolol, Hydroxypinacolone Retinoate, Retinol, Tasmannia Lanceolata Fruit/Leaf Extract, Inulin Lauryl Carbamate, Glyceryl Stearate, Ceteareth-12, Ceteareth-20, Cetearyl Alcohol, Carrageenan, Xanthan gum, Acacia Senegal Gum, Cetyl Palmitate, Sucrose Laurate, Polysorbate 20, Isoceteth-20, Behentrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Disodium EDTA, Dehydroacetic Acid, Benzoic Acid, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin

Formulations are updated from time to time as part of our commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.

Apply a small amount to face in the PM as part of your skincare regimen, after water serums but before heavier treatments. Do not use with other retinoid treatments. Avoid unprotected solar exposure. Store in a cool, dry place.

Caution: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids. This product must not be used in conjunction with other retinoids including retinol or retinoic acid. This product is not a treatment for acne. Acne-prone skin may experience a temporary increase in acne during the first few weeks of using any form of retinoid including those used in this formulation.

Note: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.

The Ordinary

“Clinical formulations with integrity”—that’s what The Ordinary is about. Created to celebrate truth, veracity, and reliability, the beauty company is focused on advanced functional beauty while honestly communicating its products to its consumers. The end goal? Bringing to market effective, well-known technologies at reasonable prices. As part of DECIEM’s brands, The Ordinary is also free of Parabens, Sulphates, Mineral Oil, Methylchloroisothiazolinone, Methylisothiazolinone, Animal Oils, Benzalkonium Chloride, Coal Tar Dyes, Formaldehyde, Mercury, and Oxybenzone and does not test on animals. All you need is to try out one of their bestselling products, extremely affordable and effective skincare products and you’ll realize what makes The Ordinary, extraordinary.

View all from this brand
Sit tight, beautiful things
are worth the wait!

46 reviews

Share your experience with this product
4.2 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
Top Reviewer
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Morena
  • Age 23


Very pleasant texture, faint smell pleasant. It is very well absorbed, does not oily the skin, can serve as a good foundation for makeup. I apply 1-2 times a week for the past month, I like the skin condition. The consistency of the serum is similar to an emulsion, has a yellow color and is securely hidden in dark glass. Convenient pipette, which is easy to measure the dose of the product. Use the essence is only in the cold season! It perfectly exfoliates, evens out complexion and does not cause irritation. For me, this is the coolest retinol whey that really works. I recommend.

9 months ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Morena
  • Age 25


This is my favorite the ordinary product! I dont have fine lines yet so but this gives my skin a healthy glow! It also leaves it super hydrated (and not at all oily) it lightened my scars too. Whenever I have a dry spell this serum does the trick. The bottle is tiny but a drop would go a long way-- ive been using mine religiously for over 3 months!

9 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 29

I will use this forever!

This is my first retinoid-containing serum ever and I am NOT regretting it. The liquid is a semi-viscous white and two drops is enough to cover my whole face. Prior to using this product, I had problematic areas beside my nose where there would be flaking and redness. After using this, it hasn’t bothered me since. Just for that, I will use this forever. Don’t forget to apply sunscreen in the morning!

9 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 22

Highly recommended well-rounded product!

In the first week, I already noticed my skin’s texture becoming smoother and small bumps diminishing in size. I continued using this for over a month all over my face along with my Derma E Skin Lighten on hyperpigmented spots and I noticed these problem areas lighten considerably. I was very concerned about using a vitamin A product because many sources told me that it can be very irritating and it can even cause peeling and flaking. This formula is very gentle and did not cause any problems with my skin. I was also wary of the “purging effect” of vitamin A products, but I didn’t experience this though I think that might depend on how clogged one’s pores are.

10 months ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 36


In almost a month of use I noticed slight changes in appearance on my textured skin. Also helps to minimize oil production. For my dark spots though I see no visible effect yet. Considering the period used its too early to tell, so will continue to use it in my night time routine so excited to see good results!

12 months ago
Certified Buyer
  • Skin Tone Fair
  • Facial Features Chinita

No harsh side effects

I added this product to my skincare routine three months ago and I have not experienced any breakouts or redness or peeling (all these I had when I used prescription retinol). The solution is easy to apply (3 drops for the entire face) and the scent is tolerable. I’m in my mid 30s and I’m excited to keep using this!

about 1 year ago
Promo box scs raw bites
Promo box tonik flash deal

Reviews Brands Best Sellers New Arrivals