Granactive Retinoid 2% Emulsion (Previously Advanced Retinoid 2%)

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CLAIM TO FAME: A highly-effective anti-aging product that uses next-generation retinoid active technologies

FAST FACTS: Combines two forms of next-generation retinoid actives; features a 2% concentration of granactive retinoid, which offers a multi-fold better effect against signs of aging than retinol, retinyl palmitate and nearly all other forms of non-prescription retinoid; provides a sustained-delivery form of pure retinol in a protective capsule system, which supports both the delivery and the effect of granactive retinoid; features a pH level of 4.00-5.00; vegan formula is cruelty-free and doesn’t contain water, alcohol, silicone, nut, gluten, and soy

PERFECT FOR: More effective anti-aging effects without irritation

October 9, 2017
”I love this stuff! It has done wonders for my skin, I use it 3 times a week before bed and I always wake up the next morning with the best skin…might have to work my way up to every evening.”
– AVB (from theordinary.com)

September 28, 2017
”This is my first retinoid/retinol product and I’m impressed! This worked so well to rid of the texture on my forehead (little bumps) and decrease the size of my pores. My skin is looking so much better since I started using this! I still have a ton of little white heads along my jaw line, but can’t complain! I’ll be trying one of the new higher strength retinoid formulas for this purpose.”
–JP (from theordinary.com)

WHAT YOU GET: (1) Granactive Retinoid 2% Emulsion (Previously Advanced Retinoid 2%)
INGREDIENTS: Aqua (Water), Glycerin, Ethyl Linoleate, Propanediol, Caprylic/Capric Triglyceride, Dimethyl Isosorbide, Cetearyl Isononanoate, Bisabolol, Hydroxypinacolone Retinoate, Retinol, Tasmannia Lanceolata Fruit/Leaf Extract, Inulin Lauryl Carbamate, Glyceryl Stearate, Ceteareth-12, Ceteareth-20, Cetearyl Alcohol, Carrageenan, Xanthan gum, Acacia Senegal Gum, Cetyl Palmitate, Sucrose Laurate, Polysorbate 20, Isoceteth-20, Behentrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Disodium EDTA, Dehydroacetic Acid, Benzoic Acid, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin

Formulations are updated from time to time as part of our commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.

Apply a small amount to face in the PM as part of your skincare regimen, after water serums but before heavier treatments. Do not use with other retinoid treatments. Avoid unprotected solar exposure. Store in a cool, dry place.

Caution: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids. This product must not be used in conjunction with other retinoids including retinol or retinoic acid. This product is not a treatment for acne. Acne-prone skin may experience a temporary increase in acne during the first few weeks of using any form of retinoid including those used in this formulation.

Note: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.

The Ordinary

“Clinical formulations with integrity”—that’s what The Ordinary is about. Created to celebrate truth, veracity, and reliability, the beauty company is focused on advanced functional beauty while honestly communicating its products to its consumers. The end goal? Bringing to market effective, well-known technologies at reasonable prices. As part of DECIEM’s brands, The Ordinary is also free of Parabens, Sulphates, Mineral Oil, Methylchloroisothiazolinone, Methylisothiazolinone, Animal Oils, Benzalkonium Chloride, Coal Tar Dyes, Formaldehyde, Mercury, and Oxybenzone and does not test on animals. All you need is to try out one of their bestselling products, extremely affordable and effective skincare products and you’ll realize what makes The Ordinary, extraordinary.

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11 reviews

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Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 22


THIS IS SUCH A HOLY GRAIL PRODUCT FOR ME I AM NOT EVEN KIDDING. I swear, everyone should have this in their skincare routine. One or two uses of this retinoid formulation and my skin texture has improved greatly. It made my skin so much smoother. The best part is, it's helping protect your skin from aging as well. Literally you need this in your life.

about 1 month ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 25

moisturizing cream

I have recently started using this product at night after taking off my make up. I must say that it helped in scraping off dead skin from my face. Right now my face is not flaking and I can see the new skin which is healthier. I hope to see more great results in the upcoming days of using this. For the price point, in the PH its expensive but in EU this is cheap. I don't know why this is priced highly in the PH.

about 1 month ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 28


I've read some articles that say you have to slowly incorporate retinoid into your skincare routine. By that, it means you should only use it once on the first week and about 2-3 times the following week until your skin get used to it. However, this retinoid is so gentle that I was able to use it every other day on the first week alone (it was also the first time I used retinoid). Having said that, I didn't see any changes on my skin other than making it really moisturized. I guess I should use the stronger version of this to see the anti-aging effects.

3 months ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 31

No drastic results, but good moisturizer

Tried this after reading raves about the cheap price tag. Prior to The Ordinary, I was using a retinol serum from Skinstation, with great results. So I guess I was a little disappointed when I didn't see visible results with this one. I'm almost out of product since opening my bottle in November. While no drastic positive effect, I haven't noticed any negative reactions either. So I'm hoping it's quietly doing its anti aging work in the background, haha! Planning to try the 5% in squalane next.

4 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 44

Loved it!!!

I purchased Granactive Retinoid as soon as it was on sale and it has proven to be a godsend. This is the first time I've used a retinoid product and did my research on anti-aging products that were affordable as well as effective. This product has proven to be just that - effective and affordable. It has been a month since my purchase and I've used this product every evening for the past 2 weeks. For the first 2 weeks, I used it only 2x a week so that my skin could adjust without experiencing major breakouts or dryness. I've noticed a general improvement on skin pigmentation and acne scars. I've also experienced less incidences with breakouts. Granactive Retinoid by The Ordinary is worth the hype.

4 months ago
Top Reviewer
  • Skin Type Dry
  • Skin Tone Fair
  • Age 22

Heaven-sent for dry, sensitive, acne-prone skin

Waited to finish my first bottle before writing a review so y'all know it's real. I have really bad acne that surfaced when I turned 21 and was told by my dermatologist that since it is mostly genetic and partly hormonal, there's really nothing to do but manage it. So after my last acne med cycle, I stopped going to the clinic and started transitioning to gentler skincare products cos I found that my previously oily skin turned tight, flaky, dry and really sensitive due to the meds. (not advising to self-medicate tho!!). I finally found my HG routine with this with COSRX BHA solution as toner and follow with the Snail Mucin Essence then finish with SPF in the morning or The Ordinary Marula Oil at night. I tell you, my skin has never been clearer!!! I still get pimples here and there but they dry much much faster than when I was on meds and with very minimal to no scarring. It really helped make my deep acne scars and large cyst bumps flatten and my hyperpigmentation fade over time. Overall, it has really transformed the texture and general look of my skin from irritated, dry and blemished to a more supple and much clearer complexion! It's very powerful but it never dried up my skin, at least with my routine.

6 months ago