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Whitening Serum



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CLAIM TO FAME: A hypoallergenic water-based serum that lightens the look of skin

FAST FACTS: Effectively fades the look of acne marks, scars, and hyperpigmentation; minimizes the appearance of pigmentation with arbutin, a safe yet effective natural skin lightener; improves tone and texture as it boosts elasticity with collagen; protects and provides anti-aging effects with antioxidant-rich vitamin E; lightweight formula is oil-free and non-comedogenic

PERFECT FOR: All skin types, including sensitive skin

Very light
June 1, 2017
”The serum is so light on the skin! I have been looking for an affordable serum and this one by far is the most affordable and very, very effective.”
–unknown (from rucysvanityph.com)

WHAT YOU GET: (1) Whitening Serum
INGREDIENTS: Water, Butylene Glycol, Propylene Glycol, Glycerin, Methyl Gluceth-20, Sodium Hyaluronate, Glyceryl Polymethacrylate & propylene glycol, Dimethicone, Cyclopentasiloxane, Cetyl Ethylhexanoate, Sorbitan Stearate, Arbutin, Vitis Vinifera (Grape) Seed oil, Betaine, Polysorbate-80, Collagen, Allantoin, Olea Europea (Olive) Fruit Oil, Caprylic/Capric Triglyceride, Butyrospermum Parkii (Shea Butter), Biosaccharide Gum-1, Portulaca Oleracea Extract, Panthenol, Ginkgo Biloba Leaf Extract, Aloe Barbadensis Leaf Extract, Morus Alba Bark Extract, Disodium ETA, Chlorphenesin, Adenosine, Perfume

After cleansing and toning, squeeze a small amount onto palm and gently apply onto the face and neck area. Use day and night for faster results.

Rucy's Vanity

Rucy’s Vanity is a Korean cosmetic brand that offers a wide range of quality beauty products for both men and women. Their promise? Effective, safe, and affordable beautifying treatments that enhance women’s inherent beauty. With skincare and makeup certified by the Korea Food and Drug Administration and Philippine Food and Drug Administration (FDA), women can indulge in prettifying products that won’t break their budget!

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6 reviews

Share your experience with this product
3.6 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
Certified Buyer
  • Age 25

Boom! Bright Skin 😍😍

This is a holy grail for me. It makes my face brighter and less oily T-zone. After consecutive days of using it for almost one week, it makes my face more radiant and soft. I will continue to use it and buy.. Thank you Rucy's vanity, you did not disappoint me. More power!

3 months ago
Top Reviewer

Nothing special

Is there a hype with this product? I don't see anything special with this. I used it as a blemish corrector supposedly but nothing happened. hmmm... I finished the whole bottle but nothing happened. Maybe it is not suitable for me? or maybe I should buy more? I agree that it is light. The bottle is good, too since it has the nozzle.

4 months ago
Top Reviewer
Certified Buyer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 19

Aggravated my acne

I suffer from acne and consequently, I do have a considerable amount of acne marks on my face. The price of this product seemed reasonable for the size, so I purchased it. I like how lightweight it is and how it doesn't leave my skin looking greasy after application despite having oily skin. I only used this for a couple of weeks since I noticed how this product causes whiteheads to develop all over my face. The smell also bothers me for some reason. It almost smells like shampoo (it's probably just me). Quite disappointed at how I had to stop using it before seeing visible results.

7 months ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Fair
  • Age 24

Pretty Good

I don't really like this at first. I incorporated it to my 10-step skincare and it gave me whiteheads. So, I laid it off for a while. I tried once again when I ran out of my other products, as a part of a simpler routine and to my surprise, it actually works. The formula is lightweight on the skin and not that sticky. I actually noticed lightening in my skin within just 2 weeks of continuous use. Though its effect on acne marks was not that intense, it did lighten a bit. It's also a good moisturizer. It is definitely better with uncomplicated routines and might be even better with other Rucy's vanity products.

11 months ago
  • Skin Type Sensitive
  • Skin Tone Medium
  • Facial Features Morena
  • Age 16

Best Product for my skin!

I have a really sensitive skin with very fine pores, you could imagine how it is such a nightmare to have breakouts due to products that does not best suit your skin type, as it really leaves a mark. Yes having fine pore has a downside to it. I have settled for a moisturizer that does not give me much of a breakout but still requires me to visit a derm for a regular facial cleaning... That's when I tried the Rucy's Vanity's whitening Lotion along with this serum. I have been using this product along with the whitening lotion for a good solid two years now and I still love how a product such as this gave me the best results in hydrating my skin to the fullest. I can't say much about the whitening effect but it did wonders in making my complexion even. I LOVE it so much for how it makes my skin glow, and I finally lessen the need of going to a facial cleaning which can cause further skin trauma to a fine pored person like me.

12 months ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 31

Dark Spots Lightened and Skin is Moisturized

Did not break out my skin, I noticed my skin became smoother and my dark spots lightened after a month of using day and night. I use this after washing my face with tea tree soap and they seem to be a good combination. Though I have really oily skin and it still oils up after about 1 hr but Im ok with it. I just blot with tissue. I also use this under my make up and my face appears more even.

about 1 year ago
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