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Demi-Matte Lipstick

₱399.00 ₱199.00

CLAIM TO FAME: A demi-matte lipstick that delivers skin-loving color that lasts

FAST FACTS: Formulated with carefully-handpicked active ingredients to moisturize, protect, and rejuvenate lips; infused with nourishing and hydrating hyaluronic acid, grape seed oil, mango butter, jojoba oil, shea butter, green tea extract, and rosehip oil; delivers advanced, comfortable, luxurious, and high-end quality care; leaves a perfect in-between satin and matte finish

PERFECT FOR: Those with drier lips who want to achieve that matte-not-flat look without emphasizing lines and dryness

WHAT YOU GET: (1) Demi-Matte Lipstick
INGREDIENTS: Hydrogenated Castor Oil, Aluminum starch octenylsuccinate, mica, zea mays starch (zea mays (corn) starch), Silica Silylate, Beeswax, Carnauba Wax, Ozokerite Wax, Sorbitan Olivate, Isopropyl Myristate, Hydrogenated Polydecene, Butyrospermum Parkii (Shea) Butter, Macadamia Ternifolia Seed Oil, Ozokerite, Hydroxystearic Acid, Stearic Acid, Palmitic Acid, Ricinus Communis (Castor) Seed Oil, Polymethyl Methacrylate, Cyclopentasiloxane (AND) Boron Nitride (AND) Caprylyl Methicone (AND) C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Mangifera Indica (Mango) Seed Butter, Phenoxyethanol, Dipentaerythrityl Tri-Polyhydroxystearate, Polymethylsilsesquioxane, Silica, Camellia Sinesis, Sodium Hyaluronate, Vitis Vinifera (Grape) Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Mineral Oil, Rosa Canina, Farnesol Linalool, Flavor, May Contain (+/-); CI77491, CI15850, CI77891, CI77499, CI120170

Swipe lipstick on lips for full color. Layer on for maximum opacity. Reapply as needed.


A relatively young beauty brand, Ethina was launched online on May 2017 and offers local, natural cosmetics. These proudly Philippine-made makeup were formulated using natural ingredients and innovative technology to deliver quality beauty products. Today, women can experience the ethereal aesthetics of the modern Filipina with Ethina.

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4 reviews

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1 star
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Morena
  • Age 22

Moisturizes + Pigmented

Loved it! Pigmented even after I wipe it off after eating. Moisturizes my lips as well. Not too creamy, not too dry as well. Smooth application on my dry lips. Loooved Wil, fits for morena skin tone. Hoping they restock this shade soon! You can blend in with other shades as well. Works perfectly for any skin tone. Love local!

about 1 month ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 27

I'm all for local and effective products BUT

for this one, I would't buy ulit anytime soon. PIGMENTED - YES, MOISTURIZING - MAYBE. I always smell my lipstick before using it and I was so excited to try THEO. It smelled like sebo de macho, so I believe it really is moisturizing but I really can't take the smell. I'm not sure if I got aa bad batch or what. Anyway, I bought on sale which is half the price (fortunately).

4 months ago
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 24

I love it! <3

I purchased Fred just to give it a try, and because it is said to be the best-seller among the other shades, and I can say that, 'Now, I know why'. It complements my medium to slightly morena skin tone, and it moisturizes my lips, unlike with the other brands that feels very dry (even other demi-matte products). I love this so much, most especially its active ingredients because they are carefully handpicked, which are very safe on your lips, and super friendly to be used everyday. For my experience, I love it better when the temperature becomes a bit warm because the moist in the lipstick comes in, and can be easily applied on my lips. Haha! Thumbs up for this brand, and I will definitely try the other shade - Wil. Thanks, Ethina! :)

10 months ago
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Morena
  • Age 25

Definitely Love Local!

I have this in Wil and the shade is a great nude for everyday. This is forgiving even on dry lips without being too shiny, being too matte, or accentuating texture. It doesn't bleed or feather, too. Probably my favorite part for these lipsticks is the ingredients. For a local product at this price point to contain hyaluronic acid, green tea extract, jojoba oil, rosehip oil, and all those healthy oils and extracts—that are usually quite expensive—is pretty great! Products that contain these are quite rare nowadays and it's so good to know that we have some locally made!

11 months ago