CLAIM TO FAME: An eyebrow powder for fuller, natural-looking arches
FAST FACTS: Velvety-smooth, 12-hour formula instantly adheres to hair & skin; transforms sparse brows into full-looking brows; light-to-dark shade mimics the gradual look of natural brows; includes blending sponge & spoolie brush; eyebrow-shaped pan makes it super easy to apply
PERFECT FOR: Soft, natural brows
WHAT YOU GET: (1) Compact of Foolproof Eyebrow Powder
NET WEIGHT: 2g
Easy-breezy kind of girl? Mimic the palette shape to add fullness without the fuss! Here’s how: use the blending sponge to sweep the lighter shade from the start of your brow to your arch. Sweep the deeper shade from your arch to the end of your brow. For the most natural finish, blend! Pull the spoolie-brush out from the bottom of the applicator, flip around and snap back into the base. Brush through brow to blend seamlessly. Fast & foolproof!
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
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