CLAIM TO FAME: A set of four different concealers to hide imperfections
FAST FACTS: Ranges from sheer to full coverage; housed in an adorable zip-close, pencil-inspired case; available in shade 1 or 2; kit includes:
- Boi-ing Industrial Strength Concealer: A full coverage, heavy-duty concealer that stays put
- Boi-ing Brightening Concealer (Fun Sized): A full coverage, color correcting concealer for undereye circles; formerly known as erase paste
- Boi-ing Hydrating Concealer (Fun Sized): A sheer coverage, nourishing concealer; formerly known as fakeup
- Boi-ing Airbrush Concealer (Fun Sized): A sheer-medium coverage, lightweight concealer for a soft-focus effect
PERFECT FOR: Covering every type of blemish
WHAT YOU GET: (1) Boi-ing Erase Case Concealer Kit
NET WEIGHT: 1.4g
Glide boi-ing hydrating—with Vitamin E & apple seed extract—under eyes to hide fine lines and dark circles. Spot-treat blemishes with boi-ing industrial strength for instant cover. Use boi-ing brightening to colour-correct and lighten dark shadows. And last, use boi-ing airbrush for a lightweight, “real-life retouch”.
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
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