Eye Candy All Day Liner by Pink Sugar

Eye Candy All Day Liner

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CLAIM TO FAME: Pink Sugar’s take on the modern girl’s classic black eyeliner

FAST FACTS: Waterproof and oil-resistant pigment; long-lasting, smudge-fighting formula; easy-to-use, retractable pencil format; creamy formula glides effortlessly and comfortably over the skin; leaves vibrant, rich lines that can go from thick to thin; made in Germany

PERFECT FOR: Easy and intense eye definition

WHAT YOU GET: (1) bottle Eye Candy All Day Liner

Pink Sugar is brand-new local beauty brand for Pinays of all ages. If you’re fierce, fun, and quality-conscious but on a tight budget, we dare you not to fall in love with this entire line. Marked by catchy names and creative packaging, each product provides good-for-you benefits in a wide selection of wearable colors curated by makeup experts to complement Filipina skin. Pink Sugar products are free of parabens and not tested on animals.

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Certified Buyer

Does its job!

If you're into pigmented and creamy eyeliners (hello, waterline), this is a really good product for you. I only use this for when I want to achieve smokey eyes (applied to my upper lashline) and it does its job well. It's super long lasting and it does tend to cling on even when I apply eye makeup remover (admittedly a challenge for me, but might not apply to some).

10 days ago

I actually like this product!

I used to use this old pencil for my waterline and it irritated me because I had to sharpen it and the wood would sometimes scratch my sensitive skin around my eyes - not comfy! So I wanted to try retractable liners as an upgrade. At the time Pink Sugar just released this eyeliner, and for the price, I was amazed! It was creamy and so pigmented when I swatched it on my hand, and it stayed on my hand throughout my 2 hour commute home. So I had to purchase this and put it to the test. Amazingly, it held up so well! My old pencil liner would be gone from my waterline by the end of the day or would have smudged totally on my lower lash line, giving me that aged, lola effect, but this one stayed ON! It feels amazing, applies amazing, and stays on amazing. Love this and I hope Pink Sugar makes more, in fun, bold and pretty colors!

4 months ago


I bought this a around a week ago and I m satisfied with the product. Staying power is fair. I was able to walk around the cemetery under the heat of the sun (sweating and producing facial oil like crazy) and the product stayed in place. No raccoon eyes. Ran under the rain - product still in place. I tried to run my finger across my lid to check if it smudges or not... some of the product was wiped away, most of the color remained on my lids. I am pretty sure that I'm going to buy again. It would be nice if Pink Sugar could produce a brown version of this creamy liner. :)

4 months ago
Certified Buyer

Works but needs to be reformulated

I had high hopes for this because I was happy with other Pink Sugar items. The color is really pigmented and this eyeliner really does last for many hours without smudging and melting. I use it for special occasions or when I need my eyeliner to last for hours. My biggest complaint though is that it’s too soft or already half-melted in its container. First time I used it, the tip broke off and the broken pieces made a mess smudging everywhere. I’ve learned to just turn out a small tip (nearly flat) so it won’t break when I start applying. It’s a great long-lasting product, but there are definitely issues with the formulation and packaging.

6 days ago
Certified Buyer

Packaging could be improved

Being a monolid with oily lids at that, the staying power of this eyeliner is pretty good! At the end of the day, I have zero to minimal smudging (less raccoon eyes for me!). I like that it's solid black as well. The pencil is soft and creamy which makes it easy to apply. My problem is that the tip isn't sharp to make precise lines. Also, I'm not sure if I got a defective one since I can't seem to retract the pencil once it has been put out and it breaks a lot!

13 days ago
Certified Buyer

Not a good eyeliner

It was very smudgy and crumbly, certainly not how it was advertised. This was also not retractable. I'm thankful that I bought this when it was only on sale, together with the one peso delivery fee promo so it felt that I didn't waste much money on this. I'm a bit surprised that this got sold out very quickly, but then again this product doesn't even have any reviews when I purchased this; this would be one of the product's first reviews then. All in all, I don't recommend this product.

4 months ago