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Prime Magic Anti-Dull Skin Balancing Primer

₱449.00 ₱300.00
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CLAIM TO FAME: A skin-perfecting primer that revives lifeless skin

FAST FACTS: Purple-tinged formula; applies clear and brightens skin; helps enhance your skin’s tone and clarity; creates a smooth, polished base prior to makeup application

PERFECT FOR: Boosting your natural glow

Works like magic
March 25, 2017
”Prime magic is the best cream I have ever used, as it makes your skin feel so smooth. And your makeup stays on for hours without having to be touched up it gets a 10 out of 10 from me.”
–Maureen (from amazon.co.uk)

WHAT YOU GET: (1) Prime Magic Anti-Dull Skin Balancing Primer

Apply before makeup to help create a smooth and perfect base before applying makeup


W7 was founded by two entrepreneurial young men from West London in 2002. Their aim? To give every woman access to an extensive range of high quality cosmetics at an affordable price. Today, W7 boasts a collection of over 500 products—including nail polish, foundations, lipsticks, glosses, eyeshadow palettes, and more. Discover W7’s wide array of cosmetics here on BeautyMNL!

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5 reviews

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4.8 out of 5
5 stars
4 stars
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1 star
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 29

Don’t be scared of its colour!

I’ve been looking around for budget-friendly cruelty-free brands that aren’t Nyx, ELF or BYS and W7 came up in my research. I gave this primer a try, and I had every expectation that it would make my skin look clownish because of the purple tint, but it did not! I am morena, and I thought that the only colour corrector that would have an effect on my skin would be orange. The light lavender tint in this primer did my skin wonders. I noticed a subtle brightening effect, and the purple tint I was so scared about didn’t even show. I was surprised that it looked natural. As for its qualities as a primer, it did make my skin look more refined but its oil control properties are not as good as the other primers I have. But I don’t mind the little touch-ups during the day, and I can live with its moderate oil-controlling properties, so I think I may reach for this more often. :)

5 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 25

Great buy!

It's exceptionally feathery light! Brightens my skin and really helps retain my makeup. A little goes a long way. I just can't get over how lightweight it is, I can't feel it but I know it's there! I know it's effective cos I don't retouch as much as used to ever since I started using this. Definitely would purchase again!

7 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 38

Price wise

It’s my first time to use this primer and it did not disappointment me.. True to its claim, it does a good job on making my skin smooth and polished, a nice base before putting on my foundation or cc cream. Honestly, it makes my makeup last for hours. I only need to blot my nose after 2 -3 hrs when traveling. I do really have an oily skin on my t-zone but this helps control the oiliness. I just blot to keep my skin fresh always. Then I only need to retouch with my loose powder once around lunch time and after office. Though I haven’t tried it yet working in field but for now, it’s a thumbs up. Affordable yet efficient.

7 months ago
Top Reviewer
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 28


I didn't expect it to be really purple haha! It was shocking at first to use a purple primer but since this is like a color correcting type of primer, the color purple helps brighten my skin. Just like the old primer I use, it is a silicone type of primer so it makes my face feel so smooth and soft making it easier to apply makeup.

7 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 21


I like this product. I use this more than my Becca and Kiko Milano. I like the silicony feel of it and it's very lightweight (I know primers are supposed to be lightweight) but this doesn't feel like I was wearing something on. I usually had used this too when I want to go out and just correct my dullness even without BB creams or CC creams on! I like this product really! :) It's something I don't regret buying,

8 months ago