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Roller Lash Mascara by Benefit

Roller Lash Mascara

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CLAIM TO FAME: Benefit’s ultra curling and lifting mascara

FAST FACTS: Features eye-opening Hook ‘n’ Roll brush that grabs, separates, lifts, and curls hair; instant curve-setting formula delivers strong hold for up to 12 hours; conditions and nourishes lashes with provitamin B5 and serin; leaves a satin finish; water-resistant yet easy to remove; winner of Allure Best of Beauty Awards, Best Everyday Mascara, 2015 and 2016

PERFECT FOR: Curling your lashes on the go

THIS COMES IN A MINI! Click here to see it.

WHAT YOU GET: (1) Roller Lash Mascara

Gently wiggle the wand from base of lashes to tip. Repeat across your lash line, making sure to catch every last lash.

Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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Top Reviewer

Holds a curl

I have very long but straight lashes, and I'm so lazy to curl them. This is the only curling mascara available locally that actually works on me. It holds a curl for most of the day, but it takes longer to dry than other mascaras. I've gone through about two tubes already. It's really easy to remove and it doesn't sting my eyes. However, I have two issues with it: 1) it's a little overpriced and 2) it's NOT cruelty-free.

29 days ago

Makes lashes longer and curled

I always struggle with putting on mascara, but this one makes it so much easier for me. I love the spoolie because it's small enough to use even on my lower lashes yet it holds just enough product to cost my lashes. It takes a bit longer to dry, but it makes my lashes look so much longer and it helps keep my lashes curled for a longer time. Worth it!

4 months ago


this product is alright, mediocre for me cause it kinda smudges when it is too hot outside, it doesn't make my lashes curled in a long time huhuhu. i love the packaging, plus it lengthens my lashes and very easy to remove!! it's not that worth it cause it's pricey :(

3 months ago

Feeling sad

Doesn't live up to the hype. Upon opening it, the formulation was clumpy and difficult to apply. I also noticed that it smudged on my lower eyelid about 3 hrs after application so I looked like a panda (I didnt cry or rub my eyes). Still didn't beat my 200 peso faceshop mascara, and I didn't get my money's worth :(

11 days ago