Roller Lash Mascara by Benefit

Roller Lash Mascara

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CLAIM TO FAME: Benefit’s ultra curling and lifting mascara

FAST FACTS: Features eye-opening Hook ‘n’ Roll brush that grabs, separates, lifts, and curls hair; instant curve-setting formula delivers strong hold for up to 12 hours; conditions and nourishes lashes with provitamin B5 and serin; leaves a satin finish; water-resistant yet easy to remove; winner of Allure Best of Beauty Awards, Best Everyday Mascara, 2015 and 2016

PERFECT FOR: Curling your lashes on the go

THIS COMES IN A MINI! Click here to see it.

WHAT YOU GET: (1) Roller Lash Mascara

Gently wiggle the wand from base of lashes to tip. Repeat across your lash line, making sure to catch every last lash.

Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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Top Reviewer

Holds a curl

I have very long but straight lashes, and I'm so lazy to curl them. This is the only curling mascara available locally that actually works on me. It holds a curl for most of the day, but it takes longer to dry than other mascaras. I've gone through about two tubes already. It's really easy to remove and it doesn't sting my eyes. However, I have two issues with it: 1) it's a little overpriced and 2) it's NOT cruelty-free.

3 months ago

Makes lashes longer and curled

I always struggle with putting on mascara, but this one makes it so much easier for me. I love the spoolie because it's small enough to use even on my lower lashes yet it holds just enough product to cost my lashes. It takes a bit longer to dry, but it makes my lashes look so much longer and it helps keep my lashes curled for a longer time. Worth it!

6 months ago


this product is alright, mediocre for me cause it kinda smudges when it is too hot outside, it doesn't make my lashes curled in a long time huhuhu. i love the packaging, plus it lengthens my lashes and very easy to remove!! it's not that worth it cause it's pricey :(

6 months ago

Thumbs down..

Bought this at their store and I was excited to try it on. My cousin is a big fan of this product, so I decided to give this a try. One of the good things about this mascara is the spoolie because it makes the application on both upper and lower lashes easier. The mascara itself feels lightweight. But for me, it sometime gets clumpy (im not sure why is that) and it didn't achieve the curl that it promises to be. Longevity? It's okay. It did stay on me for at least 8 hours. But it smudges especially when you're sweating. It's also pricey. I won't recommend this product. But if you still want to try, you've been warned.

26 days ago
Top Reviewer

Too pricey

What I like about this product is that it does not get sticky and not so heavy upon application unlike other mascara. But I didn't get the curl and the long lasting lift I really want to get. It also get smudged easily when I'm sweating. It's so pricey so I'm expecting a wow factor.

about 2 months ago
Top Reviewer

Just okay

I was pretty excited when I got this included in a Benefit set that I recently purchased. I read so many raves about this mascara but when I gave it a try, it was just okay. It works really well in volumizing my eye lashes. But that is all about this mascara. It does not lengthen nor keep the curl of my lashes.

about 2 months ago