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Roller Lash Mascara



CLAIM TO FAME: Benefit’s ultra curling and lifting mascara

FAST FACTS: Features eye-opening Hook ‘n’ Roll brush that grabs, separates, lifts, and curls hair; instant curve-setting formula delivers strong hold for up to 12 hours; conditions and nourishes lashes with provitamin B5 and serin; leaves a satin finish; water-resistant yet easy to remove; winner of Allure Best of Beauty Awards, Best Everyday Mascara, 2015 and 2016

PERFECT FOR: Curling your lashes on the go

THIS COMES IN A MINI! Click here to see it.

WHAT YOU GET: (1) Roller Lash Mascara

Gently wiggle the wand from base of lashes to tip. Repeat across your lash line, making sure to catch every last lash.


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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18 reviews

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3.6 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
Top Reviewer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 22


I am not the type to splurge so much on anything except for foundation but I am so glad I took a risk on this one. I love how it makes my lashes look naturally long and curled. It stays put all day so I don't really have to worry how it's faring while I'm so busy at work. And I also like the fact that although it may last the whole day, once you decide to remove it, you can easily do so with just micellar water. I am loving this and I might just purchase another one when i run out.

5 months ago
  • Skin Type Sensitive
  • Skin Tone Fair

Great for a natural look

I’m a student, and I want everything I wear to be as natural looking as possible. This mascara gives me that look. For the record, I’ve thin, separate lashes, but I’ve also tried applying this to my friend with pretty thick lashes, and it gave her a volumized, fake lash finish. If your lashes are thin like mine, and you want your lashes to look as volumized as fake ones, this probably isn’t the one for you. All in all, this product curls and holds the curl quite well. It’s waterproof (but smudges just a little bit). I use this everyday, and I only need to apply it once or twice to last the whole day. Jeffree Star swears by this mascara, and I personally believe it deserves all the hype it’s gained.

7 months ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 23

made me look like a panda

I have used this product three times- just to make sure my first experience wasn't an accident. This mascara indeed gave my lashes a full "volumized" look but at the end of the day, I always have black smudges under my eyes. Since this is a humid country, I expect my mascara to be smudge-proof at least specially for this price. I was very disappointed, hence I discontinued using.

11 months ago
Top Reviewer
  • Skin Type Normal
  • Skin Tone Fair

My go to mascara

I have long, straight lashes and this wonder in a tube does the trick. Although i always prefer to curl no matter what mascara I use, i notice that this helps it stay that way until I finish my day. I also like the formula, how it applies clean and clump-free. I'm down to my first mini tube and full tube and now going through the 3rd. I think it's worth it because it doesn't dry up like the ones I tried.

12 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 23

Long and curled lashes

The main star of this product is the mascara wand. The bristles lifts and curls your lashes that you don't even have to use an eyelash curler before applying the mascara. This makes the lashes look naturally long after application. The formula is also nice as it doesn't get clumpy. I only gave 4 stars because this is not smudge proof or waterproof. I notice black smudges under my eyes at the end of the day upon using this.

12 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 31

Great for beginners - no need for curlers!

Before this product came out, I used Benefit's They're Real Mascara and an eyelash curler which I hated because I didn't know how to properly use a curler plus the They're Real Mascara runs like crazy when my face oils up. I was so happy when Benefit released their Roller Lash because it cut my prep time by skipping the curling step, and the product stays put. The innovative brush does wonders as it instantly lifts and curls my eyelashes. This is a great product to have for beginners or for those who're not into makeup but get required to wear it on occasions.

12 months ago
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