CLAIM TO FAME: Benefit’s ultra curling and lifting mascara
FAST FACTS: Features eye-opening Hook ‘n’ Roll brush that grabs, separates, lifts, and curls hair; instant curve-setting formula delivers strong hold for up to 12 hours; conditions and nourishes lashes with provitamin B5 and serin; leaves a satin finish; water-resistant yet easy to remove; winner of Allure Best of Beauty Awards, Best Everyday Mascara, 2015 and 2016
PERFECT FOR: Curling your lashes on the go
THIS COMES IN A MINI! Click here to see it.
WHAT YOU GET: (1) Roller Lash Mascara
NET WEIGHT: 8.5g
Gently wiggle the wand from base of lashes to tip. Repeat across your lash line, making sure to catch every last lash.
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
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