Roller Lash Mascara


CLAIM TO FAME: Benefit’s ultra curling and lifting mascara

FAST FACTS: Features eye-opening Hook ‘n’ Roll brush that grabs, separates, lifts, and curls hair; instant curve-setting formula delivers strong hold for up to 12 hours; conditions and nourishes lashes with provitamin B5 and serin; leaves a satin finish; water-resistant yet easy to remove; winner of Allure Best of Beauty Awards, Best Everyday Mascara, 2015 and 2016

PERFECT FOR: Curling your lashes on the go

THIS COMES IN A MINI! Click here to see it.

WHAT YOU GET: (1) Roller Lash Mascara

Gently wiggle the wand from base of lashes to tip. Repeat across your lash line, making sure to catch every last lash.


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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10 reviews

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3.4 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 23


I'm surprised with that negative comments on this mascara! In my case, there's no experiences of smudging and not drying quickly. I love the roller lash! It lifts up my lashes that whenever I use this I don't curly my lashes anymore. I'm giving it a 4-star because the price point is high but nonetheless, you have to try this product! Get it in the mini-size!

about 1 month ago
Top Reviewer
  • Skin Type Sensitive
  • Skin Tone Medium
  • Facial Features Morena
  • Age 19

Straight lash miracle!

One of the few mascaras that were able to hold my lashes. Having really straight lashes is something I struggle with since I really love having the curled lash look. The Roller Lash mascara is one of the few mascaras that have been able to curl and hold up my straight lashes! It's actually really good when done right.

5 months ago
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Morena
  • Age 21

Broken heart and bulsa.

For most people who wear makeup, the biggest deal is the base or the brows. Mine are my eyelashes for I feel like mascara just open up your eyes and wakes you up instantly. I've been hearing a lot of rave on this Roller Lash from Benefit so when I finally was able to afford it, I was so happy! Unfortunately, I used up my whole bottle just so I would at least get what I kind of paid for. This was smudgy, doesn't dry fast on my eyelashes so it would transfer A LOT and also, I tear up fast and this hurt my eye so bad! :( I recommend to try other drugstore ones,

6 months ago
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 26

Thumbs down..

Bought this at their store and I was excited to try it on. My cousin is a big fan of this product, so I decided to give this a try. One of the good things about this mascara is the spoolie because it makes the application on both upper and lower lashes easier. The mascara itself feels lightweight. But for me, it sometime gets clumpy (im not sure why is that) and it didn't achieve the curl that it promises to be. Longevity? It's okay. It did stay on me for at least 8 hours. But it smudges especially when you're sweating. It's also pricey. I won't recommend this product. But if you still want to try, you've been warned.

8 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 24

Too pricey

What I like about this product is that it does not get sticky and not so heavy upon application unlike other mascara. But I didn't get the curl and the long lasting lift I really want to get. It also get smudged easily when I'm sweating. It's so pricey so I'm expecting a wow factor.

9 months ago
Top Reviewer
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 34

Just okay

I was pretty excited when I got this included in a Benefit set that I recently purchased. I read so many raves about this mascara but when I gave it a try, it was just okay. It works really well in volumizing my eye lashes. But that is all about this mascara. It does not lengthen nor keep the curl of my lashes.

9 months ago