CLAIM TO FAME: A lightweight concealer that provides sheer, moisturizing coverage for a fresh look (formerly known as “Benefit Fakeup”—same shades, same great formula!)
FAST FACTS: Masks dark shadows and visibly smoothens fine lines; keeps skin hydrated for 6 hours with vitamin E and apple seed extract; leaves a natural-looking finish
PERFECT FOR: Dry, dull patches
May 23, 2017
”Love that it’s: “It looks absolutely gorgeous””
”This is a great concealer. I don’t need a lot of coverage. This concealer doesn’t crease, last all day and brightens under eyes. It’s my favorite and I have tried many.”
–BETTYROSE (from benefitcosmetics.com/US)
WHAT YOU GET: (1) Boi-ing Hydrating Concealer
NET WEIGHT: 3.5g
Start with a stroke of boi-ing hydrating concealer under each eye. Using your bling finger, pat gently outward to hide dark circles and fine lines. For extra hydration, conceal dry patches and imperfections all over the face.
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
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