Boi-ing Hydrating Concealer



CLAIM TO FAME: A lightweight concealer that provides sheer, moisturizing coverage for a fresh look (formerly known as “Benefit Fakeup”—same shades, same great formula!)

FAST FACTS: Masks dark shadows and visibly smoothens fine lines; keeps skin hydrated for 6 hours with vitamin E and apple seed extract; leaves a natural-looking finish

PERFECT FOR: Dry, dull patches

Fake Up
May 23, 2017
”Love that it’s: “It looks absolutely gorgeous””
”This is a great concealer. I don’t need a lot of coverage. This concealer doesn’t crease, last all day and brightens under eyes. It’s my favorite and I have tried many.”
–BETTYROSE (from benefitcosmetics.com/US)

WHAT YOU GET: (1) Boi-ing Hydrating Concealer

Start with a stroke of boi-ing hydrating concealer under each eye. Using your bling finger, pat gently outward to hide dark circles and fine lines. For extra hydration, conceal dry patches and imperfections all over the face.


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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7 reviews

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3.8 out of 5
5 stars
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1 star
Top Reviewer
  • Skin Type Dry
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 20

I'm pleased

I found Boi-ing concealer back in 2010 and have not found anything that even comes close to its level of perfection. It blends immaculately well on top of foundation or even just by itself. This is my finishing touch on top of dark circles. SO glad its on beautymnl now (same price as Ulta/Saphora). Only 4 stars because the surface looks a little imperfect, but doesn't look used. Probably a small flaw in production.

about 1 year ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 41

not for oily skin

I bought this in store as I was salestalked by my brow technician during my periodic brow waxing. I love benefit products but this one is sadly not for someone who has oily skin like me. The outer product is waxy (which is supposedly the moisturizing or hydrating component?) and is not a good texture when applied to an oily skin while the inner product or the concealer is ok. It is very pricey so it is quite disheartening not to get so much delight from using this product. I have not bought again after using up the whole tube.

over 1 year ago
Top Reviewer
Certified Buyer
  • Skin Type Normal
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 24


Benefit booing conealer it is a hydrating concealer it doesnot give you medium to full coverage. It is only light coverage. It is for dry skin people because it has hydration in it. You can easily put it in your make up kit. And it is small and handy. And it is easy to use

almost 2 years ago
Top Reviewer
  • Skin Tone Fair
  • Facial Features Chinita


I think that as a hydrating concealer its an ok product, it does provide you with some coverage but it doesnt provide as much coverage, i think that its good for covering up slightly dark spots on the face but it wouldnt be able to cover acne, acne marks, or other scars but it could even out the skin tone, lessen the redness and make your face look fresher in general

about 2 years ago
Top Reviewer
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 34

I like this a lot

I love almost everything about this Benefit Boi-ing Hydrating Concealer stick. I love that it is in a stick form because it is very travel friendly and it makes application so much easier. The texture is very soft and it is really hydrating. I have very dry under eye areas and this is the best concealer that I find hydrated my skin while adding a light coverage as well.

over 2 years ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Age 39

Good undereye concealer

I bought this when it was still packaged as Benefit Fakeup. I find that it's better suited to conceal minor darkness in the undereye area and redness around the nose. It works well for that purpose but it's not so great as a spot concealer because it is hard to apply to small areas and it can get oily/greasy if one is not careful. The shade I got (lightest one) is a good match to my skintone. As with all concealers, it is important to blend properly after application and top with some powder to make it last longer.

over 2 years ago
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