CLAIM TO FAME: A full-coverage brightening concealer that color-corrects under-eye imperfections (formerly known as “Benefit Erase Paste”—same shades, same great formula!)
FAST FACTS: Provides excellent coverage for dark circles and other types of discoloration; contains brightening melon undertones for a radiant finish; creamy texture melts into skin and is easy to blend
PERFECT FOR: Dull, tired eyes
Great cover for dark bags
April 23, 2016
”Love that it’s: “great cover without feeling thick””
”I’d been using boing but found that that didn’t offer the coverage I was after. This is perfect. Covers dark bags well without requiring a lot of product.”
–JEN (from benefitcosmetics.com/UK)
WHAT YOU GET: (1) Boi-ing Brightening Concealer Shade
NET WEIGHT: 4.4g
Dab this creamy, color-correcting concealer under eyes or onto face. Next, blend with fingertip using a gentle patting motion.
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
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