Boi-ing Industrial Strength Concealer



CLAIM TO FAME: Benefit’s original full-coverage concealer formula that camouflages all types of imperfections (formerly known as “Benefit Boi-ing”—same shades, same great formula!)

FAST FACTS: Stay-put formula covers heavy-duty discoloration and blemishes; cream formula melts seamlessly into skin and blends like a dream; leaves a long-lasting matte finish; lets you create a smooth, even, flawless canvas for makeup application

PERFECT FOR: Hiding dark circles and prominent acne marks

Great Coverage!
May 18, 2017
”Love that it’s: “Blends well, good coverage””
”This was the first Benefit product that I bought. It gives amazing coverage on both acne and dark circles. I do however find that if I didn’t sleep well it kind of settles in the bags under my eyes. However, if it does this I gently pat it back out with my ring finger and usually won’t need to do it again that day. I have no major complaints and it does what it says.”
–MARIA (from benefitcosmetics.com/US)

WHAT YOU GET: (1) Boi-ing Industrial Strength Concealer


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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12 reviews

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  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 29

Perfect for the undereye

This is still one of my favorites as an under-eye concealer. The peach tone helps cancel out my dark and sunken under-eyes, but I find it best to use when set with powder, or paired with a liquid concealer for a more budge proof finish. On a regular day I can get away with this concealer, powder, cheek tint, and I'm good to go.

11 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita

Just Like an Ordinary Concealer

If you want to save some money, I would recommend you to just buy some alternative cheaper brands than getting this one. There is no difference in getting a drug store brand of a concealer compare to this. It is heavy especially when putting some on your undereye area. It creases a lot even just after tapping it. I dont know maybe it's just me because I have combination skin but I wouldn't be repurchasing this anymore.

12 months ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 30

Forever Favorite

I’ve tried so many concealers- in pots, squeeze tubes, with dip applicators, or pump, but none of them replaced this Boi-ing concealer. It’s lightweight, no chemical smell, non-sticky, and lasts a long time without the need for retouching. It’s pricey for some but I’m telling you, every centavo is worth it.

about 1 year ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 19

good product but doesn’t have enough coverage

Good texture and it retains its moisture kahit matagal mo syang hindi gamitin. I used this when I was in korea and surprisingly, it works sa kahit anong weather but considering how good it was, may downside parin— it doesn’t cover dark circles that much. I had to retouch/reapply every 5/6 hours. 4 stars because its handy. Sana lang they added more coverage.

about 1 year ago
Top Reviewer
  • Skin Type Dry
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 20


Per once, this product is super expensive, even compared with other quality brands like MakeUp Forever or MAC. The good news is that a little goes a LOOOOOOONNNNGGG way. In the long run, I may even save money with this product because of how potent it is. This does an amazing job of covering up dark under-eye circles without caking or settling into fine lines.

over 1 year ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 25

Best full-coverage concealer for on-the-go gals

Boing is the best full coverage concealer I've tried. I used to use MAC Studio Fix concealer (NC30) but I dropped it and since it's glass, it broke. I've been looking for something full coverage to replace it, and my research brought me to Boing. The only thing I don't like about it is that it's SO full coverage, that when my skintone got a bit lighter (stopped going to the beach after a while), it's now a bit too dark for me. I think I'd save money to repurchase it in a lighter shade though!

over 1 year ago
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