CLAIM TO FAME: A hydrating lip color with a natural satin finish
FAST FACTS: Moist, creamy texture; drenches lips in soft, buildable color; moisturizes and conditions; provides comfortable long-wearing color payoff; glides on smoothly and blends beautifully
PERFECT FOR: A comfortable pop of color
WHAT YOU GET: (1) Sept Deux Sept Lipstick
Remove cap. Twist. Gently apply onto lips.
As one of Japan’s oldest brands from Osaka, 727 Cosmetics—whose name came from its launch date of July 27, 1945—boasts a wide variety of quality products ranging from skincare and hair care to makeup. Despite being sold mostly through contract beauty salons, the brand has grown to offer over 300 products, each one formulated using high quality raw materials and organic ingredients. Try out the beauty brand’s bestselling primers, foundations, concealers, and more, and experience their timeless appeal.
Bonus: they help with breakouts, too!
Same benefits, half the price.