CLAIM TO FAME: The refill for the 727 New Liquid Compact Foundation, which provides full coverage with a flawless finish
FAST FACTS: Fully conceals blemishes and imperfections such as fine lines, dark spots, and visible pores; lightweight ‘liquid’ formula provides comfortable long wear; creamy texture glides on smoothly for a seamless, crease-free look
PERFECT FOR: A polished and healthy makeup look
WHAT YOU GET: (1) 727 New Liquid Compact Foundation
NET WEIGHT: 12g
Lightly pat sponge onto cream and gently place onto larger surface areas of the face before spreading evenly all over. Blend, starting from the center moving outwards to get an even finish.
As one of Japan’s oldest brands from Osaka, 727 Cosmetics—whose name came from its launch date of July 27, 1945—boasts a wide variety of quality products ranging from skincare and hair care to makeup. Despite being sold mostly through contract beauty salons, the brand has grown to offer over 300 products, each one formulated using high quality raw materials and organic ingredients. Try out the beauty brand’s bestselling primers, foundations, concealers, and more, and experience their timeless appeal.