CLAIM TO FAME: A vibrant liquid lipstick with a glossy finish
FAST FACTS: Provides full color coverage in gorgeous shades; pigmented formula nourishes and moisturizes; leaves lips looking fuller with a frosted sheen
PERFECT FOR: Everyday summery lips
WHAT YOU GET: (1) ELIP+
Remove cap. Squeeze gently to release liquid. Apply gently onto lips.
727 Cosmetics Japan
As one of Japan’s oldest brands from Osaka, 727 Cosmetics—whose name came from its launch date of July 27, 1945—boasts a wide variety of quality products ranging from skincare and hair care to makeup. Despite being sold mostly through contract beauty salons, the brand has grown to offer over 300 products, each one formulated using high quality raw materials and organic ingredients. Try out the beauty brand’s bestselling primers, foundations, concealers, and more, and experience their timeless appeal.
View all from this brand