CLAIM TO FAME: A weightless powder that highlights your features
FAST FACTS: Mineral-based pigments illuminate your best features; smoothens and softens skin with diamond powder; provides broad spectrum UV protection; leaves a smoother, brighter, younger-looking complexion
PERFECT FOR: All over radiance or targeted skin enhancement
WHAT YOU GET: (1) Miracle Veil UV
727 Cosmetics Japan
As one of Japan’s oldest brands from Osaka, 727 Cosmetics—whose name came from its launch date of July 27, 1945—boasts a wide variety of quality products ranging from skincare and hair care to makeup. Despite being sold mostly through contract beauty salons, the brand has grown to offer over 300 products, each one formulated using high quality raw materials and organic ingredients. Try out the beauty brand’s bestselling primers, foundations, concealers, and more, and experience their timeless appeal.
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