CLAIM TO FAME: A waterproof mascara that lifts and defines lashes
FAST FACTS: Perfectly curved wand separates and curls each strand; bold, black pigments darkens each eyelash; leaves a fuller, thicker, more dramatic lash look; perfect for daily use
PERFECT FOR: Boosting straight, sparse lashes
WHAT YOU GET: (1) Sept Deux Sept Mascara
Draw the brush from root to tip of lashes. Repeat until desired lift and volume are achieved.
727 Cosmetics Japan
As one of Japan’s oldest brands from Osaka, 727 Cosmetics—whose name came from its launch date of July 27, 1945—boasts a wide variety of quality products ranging from skincare and hair care to makeup. Despite being sold mostly through contract beauty salons, the brand has grown to offer over 300 products, each one formulated using high quality raw materials and organic ingredients. Try out the beauty brand’s bestselling primers, foundations, concealers, and more, and experience their timeless appeal.
View all from this brand