CLAIM TO FAME: A skin-smoothing primer that creates an even surface for seamless makeup application
FAST FACTS: Allows makeup to set, stay, and last for up to 8 hours; creates a smooth base for better fitting foundation; lightweight formula requires minimal makeup retouch; leaves a soft shine-free finish
PERFECT FOR: All-day fresh look
WHAT YOU GET: (1) Sept Deux Sept Base Cream
NET WEIGHT: 25 g
Take an appropriate amount (about the size of a small bean) and place on cheeks, forehead, and chin, evenly spreading around your face. To prevent an uneven finish, spread well near your eyes and mouth.
727 Cosmetics Japan
As one of Japan’s oldest brands from Osaka, 727 Cosmetics—whose name came from its launch date of July 27, 1945—boasts a wide variety of quality products ranging from skincare and hair care to makeup. Despite being sold mostly through contract beauty salons, the brand has grown to offer over 300 products, each one formulated using high quality raw materials and organic ingredients. Try out the beauty brand’s bestselling primers, foundations, concealers, and more, and experience their timeless appeal.
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