What do you get when you take Hollywood’s most covetable hair (read: Jennifer Aniston) and a team of brilliant scientists? Prime. With Jen as co-owner, Living Proof produced Prime, a first-of-its-kind, style-extending hair primer. Prime extends hair styles 2x longer. Prime Style Extender is formulated with Living Proof’s advanced priming system, designed with OFPMA and priming emollients to create an exquisitely thin, weightless shield around every hair strand. In Prime, this shield keeps hydrogen bonds in place so hairstyles stay beautiful for days. Just like Jen’s.
Voted 2013 Breakthrough Product Editor’s Pick Honorable Mention, TotalBeauty.com
Voted 2013 Beauty Essentials: Best Style Extender, New Beauty Awards
NET WEIGHT: 60 ml
INGREDIENTS: Water, Octafluoropentyl Methacrylate (OFPMA), Myristyl Alcohol, Polyacrylate-13, Polysorbate 20, Sorbic Acid, Caprylyl Glycol, PPG-2 Myristyl Ether Propionate, Phenoxyethanol, PEG-8 Stearate, Polyisobutene, Citronellol, Fragrance, Citral, Geraniol, Butylphenyl Methylpropional, Limonene.
Apply to damp hair from roots to ends
Living Proof was created with a simple ambition – challenge conventional wisdom to solve your toughest beauty problems. The Living Proof story is a story of beautiful chemistry. An alchemy of brilliant scientists coming together with industry veterans to truly solve beauty problems. Beauty met brilliant science, and Living Proof was born.
I was lucky to get this during the Big Brands sale. Though there is a bigger size available I wanted to test this first. I used it before blowdrying my hair on Saturday, didn't shampoo on Sunday to test if it works as promised. My hair did not get greasy or flat at all! Highly recommended. Next time I go to the salon I'll bring this to extend the life of my blowout.over 2 years ago