CLAIM TO FAME: A versatile matte eyeshadow palette in a range of warm earthy hues
FAST FACTS: Features 8 shades in a range of cream, peach, beige, brown, and green hues; provides stay-true vivid color payoff; lets you create natural to striking looks; velvety-soft texture glides on smoothly and blends seamlessly
PERFECT FOR: Work, weekend, and party eye makeup
WHAT YOU GET: (1) Master Eye Palette (#MATTE MASTER)
NET WEIGHT: 12g
Park Hye Min, or Pony, as she is better known, is a Korean celebrity makeup artist turned K-Beauty icon. After garnering a massive following on her YouTube channel and a hugely successful cosmetic collaboration with Memebox, Pony created her own eponymous makeup line known as Pony Effect. As the brand’s creative director, she carefully designs cosmetics and tools that showcase her personal beauty tips and tricks.