CLAIM TO FAME: A lightweight liquid foundation that deeply moisturizes skin for an ultra-smooth look
FAST FACTS: Provides perfect coverage even without a concealer; enriched with rice and daffodil extracts to hydrate skin and control excess sebum; seamlessly glides for a radiant and silky finish; made with nourishing ingredients to whiten tone, reduce wrinkles, and protect with SPF30 PA+++
PERFECT FOR: Normal to dry skin
Beautiful natural foundation
January 9, 2017
”Pony Effect foundation has the consistency of water. It is super lightweight, [with] a natural finish (might look more dewy if you have oily skin, I have normal to dry), and light-medium coverage, more towards medium. Not very build-able, you can see a little of my blemishes no matter how many layers you put on, but it covers most of them on the first layer. One pump is more than enough to do your whole face and to your neck, so it’ll last a while. I got ‘fair’, the lightest shade. I’m super pale, sometimes the lightest shades are not light enough for me, but this one is even paler than me, but it works with bronzers and powders. The bottle is glass, it has a pump, the packaging is gorgeous. Overall it’s a really good foundation. Great for natural or light glam days. :)”
–Alexis payne (from amazon.com)
WHAT YOU GET: (1) Seamless Foundation
NET WEIGHT: 30ml
Apply appropriate amount on your face to get a seamless coverage and even out with synthetic liquid foundation brush, blender or fingers. Shake it before you use. Use dry sponge for matte finish, damp sponge for dewy finish.
Rosy Ivory and Rosy Beige: For pink undertones
Natural Ivory and Nude Beige: For yellow undertones
Park Hye Min, or Pony, as she is better known, is a Korean celebrity makeup artist turned K-Beauty icon. After garnering a massive following on her YouTube channel and a hugely successful cosmetic collaboration with Memebox, Pony created her own eponymous makeup line known as Pony Effect. As the brand’s creative director, she carefully designs cosmetics and tools that showcase her personal beauty tips and tricks.
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