CLAIM TO FAME: A nutrient-rich serum that transforms sparse brows into fuller-looking ones
FAST FACTS: Primes, conditions, and smoothens brow hairs with keratin and soy proteins; helps brows look thicker and healthier; extends the wear of brow color; clear gel is suitable for all brows; custom soft-touch applicator dispenses product and combs it through hairs; includes Benefit’s signature Tips & Tricks
PERFECT FOR: Overnight brow conditioning and pre-color brow treatment
WHAT YOU GET: (1) Browvo! Conditioning Primer Mini
NET WEIGHT: 1.3ml
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
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