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Lip in Luxe


CLAIM TO FAME: A rich, pigmented liquid lipstick with a creamy matte finish

FAST FACTS: Provides full color coverage with a single swipe; paints lips in soft, shine-free hues; waterproof, smudge-proof formula lasts all day; formulated with vegan ingredients; talc-free, cruelty-free

PERFECT FOR: Complexion-brightening color

WHAT YOU GET: (1) Lip in Luxe

Swipe onto lips lightly using the wand applicator. Press bottom and top lips together, then use Q-tips or tissue to clean edges. Prep lips with a lip scrub for a smoother application or to easily remove color.


Local beauty brand Ellana is perfect for lovers of oil-free, paraben-free, non-comedogenic, long-lasting, mattifying mineral makeup. Ellana’s wide array of cosmetics feature mineral foundations, blush duos, multi-purpose powders, and more that use 100 percent vegan ingredients. All products are fragrance-free and cruelty-free. Ellana’s high quality, multi-purpose mineral makeup is formulated specifically for Asian skin tones, and promises a healthier alternative to other brands in the market.

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4 reviews

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4.8 out of 5
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Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 31

Great local addition to your liquid lippie collection

It's amazing how local brands are stepping it up in terms of quality! This one truly gives foreign brands a run for their money. The colors compliment Filipina skintones beautifully,. The formula is pigmented in one swipe, and is transfer proof once it dries down. It's not the most comfortable formula that I've tried, for me it can still be a bit drying but this is not uncommon for matte liquid lipsticks. I also suggest to stick with one layer only; more than that, the formula can feel rather heavy. One layer is all you need anyway, since you can already get the pigmentation you need.

4 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 38

Very impressed!

I have 5 shades of this lip in luxe - love is true, love is the reason, love is noble, love is amazing, and love is a song. I love them all equally! It is seriously smudge proof, water proof and kiss proof! It is very easy to apply as the texture starts a little wet but then quickly dries down, so it leaves you a bit of time to make sure you apply properly. I love that every shade be it the bold red one from the bright pink to the light peachy nude look good on my skin tone. I believe that every shade can work for any kind of skin tone. Plus it registers really well on photos! Another plus is that it is cruelty free and proudly Pinoy made! I am so impressed with this brand and will support it forever!

6 months ago
Top Reviewer
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 24

Give this lippie more love!

This is one of the best local liquid lipsticks on the market, if not THE best. I bought Love Is True on a whim one day, over the Ellana makeup counter in TriNoMa, and boy did I wish I bought all of the colors instead of just one. I cannot get enough of this formula. The pigment is true to packaging - i.e. if it looks deep red on the tube, it applies deep red on your lips without fail, every time! - and it doesn't dry your lips out like a desert once it sets to a perfect matte finish. It's transfer-proof, it doesn't get flaky upon reapplication, and the colors compliment skintones so well no matter what undertone you've got! I'm on a hunt like a mad woman for all the colors, and I am begging for more shades in the future! We've got to give this product way more love than it's currently receiving - so underrated but so, so good!!!

12 months ago
  • Skin Type on
  • Skin Tone on
  • Facial Features on
  • Age 22

Luxurious indeed!

What's not to love about Lip in Luxe? It's highly pigmented, non-drying, long-wearing, cruelty-free, and affordable too! The price is php200 cheaper than my go-to local liquid lipstick brand. It doesn't streak, and can survive a heavy meal. Wish they would add more shades! Love is True looks amazing on all skin tones.

about 1 year ago