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Lip in Luxe


CLAIM TO FAME: A rich, pigmented liquid lipstick with a creamy matte finish

FAST FACTS: Provides full color coverage with a single swipe; paints lips in soft, shine-free hues; waterproof, smudge-proof formula lasts all day; formulated with vegan ingredients; talc-free, cruelty-free

PERFECT FOR: Complexion-brightening color

WHAT YOU GET: (1) Lip in Luxe

Swipe onto lips lightly using the wand applicator. Press bottom and top lips together, then use Q-tips or tissue to clean edges. Prep lips with a lip scrub for a smoother application or to easily remove color.


Local beauty brand Ellana is perfect for lovers of oil-free, paraben-free, non-comedogenic, long-lasting, mattifying mineral makeup. Ellana’s wide array of cosmetics feature mineral foundations, blush duos, multi-purpose powders, and more that use 100 percent vegan ingredients. All products are fragrance-free and cruelty-free. Ellana’s high quality, multi-purpose mineral makeup is formulated specifically for Asian skin tones, and promises a healthier alternative to other brands in the market.

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7 reviews

Share your experience with this product
4.7 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
Certified Buyer
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Morena
  • Age 26

Love is definitely TRUE with this lippyy!!

Was so excited to try this since I ran out of April Skin Fixing Tint Bloody Mary. When I tried it on my lips the day I received it, WHOAA!!! I'm very as in VERY SATISFIED with my Love is True Lip in Luxe!!! The formula is so good on the lips and the red color compliments me well. So far best red color lippy I tried!!

11 days ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 24

It's a great liquid lipstick, but I expected more.

First off, hands down to the formula. It's not heavy, sticky, and crumbly. It lasted quite a while, even after eating and continuous drinking. That's why I am now very curious with the other shades that Ellana lippies has to offer! But for this particular color, I expected more. I thought it will be like a shiny, metallic red, but it's just a metallic brownish-red so I was a bit disappointed about that. I will still wear again though. The shade is still pretty :D

23 days ago
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 38

Love it!

Ellana was introduced to me by a friend more than a year ago and it became one of my favorite brands eversince! I love how this local brand is organic and kind to my acne-prone, sensitive skin. Their Lip in Luxe are as good as Max Factor's Lipfinity. It stays all day unless I eat something oily haha. The colors I love the most is Love is Devotion and Love is a Life which is great for nude makeup look.

2 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 31

Great local addition to your liquid lippie collection

It's amazing how local brands are stepping it up in terms of quality! This one truly gives foreign brands a run for their money. The colors compliment Filipina skintones beautifully,. The formula is pigmented in one swipe, and is transfer proof once it dries down. It's not the most comfortable formula that I've tried, for me it can still be a bit drying but this is not uncommon for matte liquid lipsticks. I also suggest to stick with one layer only; more than that, the formula can feel rather heavy. One layer is all you need anyway, since you can already get the pigmentation you need.

6 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 38

Very impressed!

I have 5 shades of this lip in luxe - love is true, love is the reason, love is noble, love is amazing, and love is a song. I love them all equally! It is seriously smudge proof, water proof and kiss proof! It is very easy to apply as the texture starts a little wet but then quickly dries down, so it leaves you a bit of time to make sure you apply properly. I love that every shade be it the bold red one from the bright pink to the light peachy nude look good on my skin tone. I believe that every shade can work for any kind of skin tone. Plus it registers really well on photos! Another plus is that it is cruelty free and proudly Pinoy made! I am so impressed with this brand and will support it forever!

8 months ago
Top Reviewer
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 24

Give this lippie more love!

This is one of the best local liquid lipsticks on the market, if not THE best. I bought Love Is True on a whim one day, over the Ellana makeup counter in TriNoMa, and boy did I wish I bought all of the colors instead of just one. I cannot get enough of this formula. The pigment is true to packaging - i.e. if it looks deep red on the tube, it applies deep red on your lips without fail, every time! - and it doesn't dry your lips out like a desert once it sets to a perfect matte finish. It's transfer-proof, it doesn't get flaky upon reapplication, and the colors compliment skintones so well no matter what undertone you've got! I'm on a hunt like a mad woman for all the colors, and I am begging for more shades in the future! We've got to give this product way more love than it's currently receiving - so underrated but so, so good!!!

about 1 year ago