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Loose Multipurpose Pigment by Ellana

Loose Powder Multipurpose Pigment

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CLAIM TO FAME: Potted multi-functional loose powders that can be used as eyeshadow, blush, contour, and highlighter

FAST FACTS: Buildable formula provides sheer to full color coverage; rich pigmented powders deliver true color payoff; can be used wet or dry to add depth and dimension to fave features

PERFECT FOR: Pure, gorgeous color

WHAT YOU GET: (1) Loose Powder Multipurpose Pigment

Tap out a measured amount on the cap of the jar. Use your fave cosmetic tools to apply as eyeshadow, bronzer, or blush.

Local beauty brand Ellana is perfect for lovers of oil-free, paraben-free, non-comedogenic, long-lasting, mattifying mineral makeup. Ellana’s wide array of cosmetics feature mineral foundations, blush duos, multi-purpose powders, and more that use 100 percent vegan ingredients. All products are fragrance-free and cruelty-free. Ellana’s high quality, multi-purpose mineral makeup is formulated specifically for Asian skin tones, and promises a healthier alternative to other brands in the market.

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Certified Buyer

Shine bright!!

I got mine in Beam. thank you to those you reviewed this . It's very pigmented and blend-able . the downside is that it is placed inside a cutie bitsy itsy container. similar for contact lens case. but just the other half. but all in all, you will have the highlighter you need. It has glittery effect. A bit of it will go a long way and it will stick on your face for hours Good for all skin types and wont irritate your skin at all. Purchased another one this week,

about 1 month ago
Certified Buyer

My fav highlighter 💖🦄

This was my first ever loose pigment and I loved it so much 😍😘 I really have pale skin so I got Halo, & its probably the best highlighter I've ever bought (& I do have a strange addiction to highlighters woops 😅). When you first put the pigment on your finger, the white seems too much, but when you blend them into your skin (& yes it does blend perfectly) , it gives off a shade of magenta/ slightly pink !! I was so mesmerised by the colors & I'll definitely buy a lot more of this pigment! 💖💛🦄

4 months ago
Top Reviewer
Certified Buyer

Superb Quality!

I purchased this Ellana Loose Powder Multipurpose Pigment in two shades: Halo and Caress and I must say that I am very impressed with this eyeshadow! The color output is very pigmented and a little goes a long way! Prime your eyes and the color will pop more! I am in love with this eyeshadow and I will definitely repurchase!

4 months ago
Certified Buyer

Ideal Highlighter

For my very first highlighter, I must say that i am very impress because the color is subtle, it can be used as a highlighter or even an extra sparkle to eyeshadow! I like it! Plus it doesn't make me itchy. Also, this highlighter is really fine thus it is not hard to put on. Well done!

4 months ago


Love this in Beam! Highly pigmented and I just love it when my eyes sparkle and this does the trick. I haven't tried using this as an eyeshadow with an eye primer, but it wears off beautifully. I'm not too sure if I'll get this in the darker colors since they kind of dust off around where you're putting them (duh they're loose), but I'll be buying Halo next to use as a highlighter and I'm eggzoited, alright. Btw, tried using Beam as a highlighter on my nose and cheeks and... well the shade's a bit dark for me for that purpose. Still... I love it for my eyes!

4 months ago
Top Reviewer


I switched to Ellana Cosmetics after my skin broke out really bad. I have their loose powder foundation, multip purpose pressed pigments, dual ended brush, and this multipurpose loose pigments. I find this very useful especially that you can use it in many ways. For the price of 199, you get as much product for about 3 months of everyday use. I love Ellana and I’m never coming back to the brands I used before.

4 months ago