CLAIM TO FAME: A rich and velvety lipstick that provides high-impact color
FAST FACTS: Made with saturated hyper-color pigments; delivers full coverage over the lip; opaque and creamy clay base promises one-stroke intensity; formulated with conditioning honey nectar for a soft matte finish; available in a range of pigment-loaded shades; dermatologist- and allergy-tested
PERFECT FOR: Vibrant, look-at-me lips
BONUS: Certain Loaded Bolds are available in the #InWithTheBold Bundles, a special collaboration between Listerine and Maybelline. To see the bundles, click here.
WHAT YOU GET: (1) Loaded Bolds Lipstick
NET WEIGHT: 3.9g
STEP 1: Apply starting in the center of your upper lip with the darkest shade downward.
STEP 2: Work from the center to the outer edges, and then follow the contours of your mouth.
STEP 3: Glide the lipstick across the entire bottom lip with the darkest shade upward.
From a small, family-owned business that began with a tube of mascara, Maybelline has grown to capture a market of modern muses around the world. Inspired by trends from the catwalk and the sidewalk, Maybelline New York empowers women to make a statement, explore new looks, and flaunt their own creativity and individuality. Now the No. 1 cosmetics company in America, Maybelline’s iconic tagline encourages women to be strong, confident, and unique. “Maybe she’s born with it. Maybe it’s Maybelline.”
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