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Loaded Bolds


CLAIM TO FAME: A rich and velvety lipstick that provides high-impact color

FAST FACTS: Made with saturated hyper-color pigments; delivers full coverage over the lip; opaque and creamy clay base promises one-stroke intensity; formulated with conditioning honey nectar for a soft matte finish; available in a range of pigment-loaded shades; dermatologist- and allergy-tested

PERFECT FOR: Vibrant, look-at-me lips

BONUS: Certain Loaded Bolds are available in the #InWithTheBold Bundles, a special collaboration between Listerine and Maybelline. To see the bundles, click here.

WHAT YOU GET: (1) Loaded Bolds Lipstick

STEP 1: Apply starting in the center of your upper lip with the darkest shade downward.
STEP 2: Work from the center to the outer edges, and then follow the contours of your mouth.
STEP 3: Glide the lipstick across the entire bottom lip with the darkest shade upward.


From a small, family-owned business that began with a tube of mascara, Maybelline has grown to capture a market of modern muses around the world. Inspired by trends from the catwalk and the sidewalk, Maybelline New York empowers women to make a statement, explore new looks, and flaunt their own creativity and individuality. Now the No. 1 cosmetics company in America, Maybelline’s iconic tagline encourages women to be strong, confident, and unique. “Maybe she’s born with it. Maybe it’s Maybelline.”

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are worth the wait!

34 reviews

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4.6 out of 5
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Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium


Perfect when your feeling bold and sultry. I really like that its super creamy and easy to apply. I got the shade chocoholic so it was easy to wear it everyday. I usually put it on top of another nude lipstick and blend. I find that i can create a perfect nude/brown shade everytime i do this. I also use this with a lip liner so that my lips would be snatched!

2 months ago
Top Reviewer
Certified Buyer
  • Skin Type Sensitive
  • Skin Tone Medium
  • Facial Features Morena
  • Age 30

Gorgeous !

Bold kong bold. Gaganda ng kulay and pigmented. Maybelline never fails me when it comes to thier lippies. I bought this since naka sale and bday yun ng friend ko. She loves the color, d man to transfer transfer proof pero it will leave a nice stain to your lips the whole day. Definitely buy another color pag sale 😊

3 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 25

Berry bossy lips

I got the shade 'berry bossy' since i wanted to try the plum lips look. I was not disappointed with the effect. The color is soo rich and pigmented. The quality is almost the same as those expensive brands out there. The lasting power is also not bad. Mine lasts for an average of five hours before I need to do some touch up.

4 months ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 30

Worth the wait

I was excited when I saw this being reviewed by U.S. vloggers. I remembered sending a message to Maybelline's Facebook page asking when this will be available in the Philippines. No regrets in buying this product. It's very pigmented and it leaves a stain on your lips (which I like). I bought 5 colors and my favorite is Berry Bossy.

7 months ago
Top Reviewer
  • Skin Type Dry
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 21


Dynamite Red is the perfect orangey-red color that's a classic! I love it especially during summer because it's the perfect summer color especially if you're into bold bright colors like me from time to time. It's super pigmented so only 1-2 swipes and you've got the full color on your lips.

7 months ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 24

Pitch Black

I bought this since I've always wanted to own a black lipstick and I saw that this was on sale. I loved that this has a great color payoff -- one swipe was all I needed to have black lips. I tried layering it over a pink lipstick and I was surprised when it turned into lilac/light lavender. I love how layering this with my existing lipsticks can create different shades.

8 months ago
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