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Loaded Bolds

₱299.00 ₱199.00

CLAIM TO FAME: A rich and velvety lipstick that provides high-impact color

FAST FACTS: Made with saturated hyper-color pigments; delivers full coverage over the lip; opaque and creamy clay base promises one-stroke intensity; formulated with conditioning honey nectar for a soft matte finish; available in a range of pigment-loaded shades; dermatologist- and allergy-tested

PERFECT FOR: Vibrant, look-at-me lips

BONUS: Certain Loaded Bolds are available in the #InWithTheBold Bundles, a special collaboration between Listerine and Maybelline. To see the bundles, click here.

WHAT YOU GET: (1) Loaded Bolds Lipstick

STEP 1: Apply starting in the center of your upper lip with the darkest shade downward.
STEP 2: Work from the center to the outer edges, and then follow the contours of your mouth.
STEP 3: Glide the lipstick across the entire bottom lip with the darkest shade upward.


From a small, family-owned business that began with a tube of mascara, Maybelline has grown to capture a market of modern muses around the world. Inspired by trends from the catwalk and the sidewalk, Maybelline New York empowers women to make a statement, explore new looks, and flaunt their own creativity and individuality. Now the No. 1 cosmetics company in America, Maybelline’s iconic tagline encourages women to be strong, confident, and unique. “Maybe she’s born with it. Maybe it’s Maybelline.”

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37 reviews

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4.6 out of 5
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Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 37

Certified Chocoholic!

This lipstick is truly bold, loaded and sensational! I’m into deep shades so Chocoholic is perfect for me because it’s that nice brownish red color I’m looking for. It’s creamy, applies easily and gives me such a rich color payoff in just one swipe... no tugging at all! Since it has a creamy matte formulation, it’s not as long lasting as liquid lipsticks but lasts for a good couple of hours (without drinking or eating). My hack is to use a lip liner first and end with a tissue blot to help the product sit longer on my lips. The color tends to wash off on the inner part of my lips after some time (as expected), but it does leave a nice stain. Sometimes I find that it emphasizes my lip lines a bit, but I don’t mind it that much because boldly colored lippies tend to do that anyway. Although I don’t find it moisturizing on the lips, it’s not drying either... which is good enough for me. All in all, it looks great, performs well and gives me great value for money. I’m a certified Chocoholic for sure!

2 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 25

Pitch black darkness

I have been wanting a black lipstick forever but I was always too scared thanu bestie got me Pitch Black fory birthday and my dreams came true. It has a matte formula but not drying like usual Maybelline lippies. It is a bit sheer so I have to layer it a little and it has a faint purple tint to it. I still like it and it's affordable.

3 months ago
Top Reviewer
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 19

Rich and Pigmented

When Maybelline said bold colors, they really meant bold colors. I love the shades "Berry Bossy" and "Pitch Black". The pigment in these lipsticks are rich and amazing. They're also really smooth and easy to apply because they're creamy. It also feels light on my lips which is a huge plus. Will definitely recommend

4 months ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium


Perfect when your feeling bold and sultry. I really like that its super creamy and easy to apply. I got the shade chocoholic so it was easy to wear it everyday. I usually put it on top of another nude lipstick and blend. I find that i can create a perfect nude/brown shade everytime i do this. I also use this with a lip liner so that my lips would be snatched!

6 months ago
Top Reviewer
Certified Buyer
  • Skin Type Sensitive
  • Skin Tone Medium
  • Facial Features Morena
  • Age 30

Gorgeous !

Bold kong bold. Gaganda ng kulay and pigmented. Maybelline never fails me when it comes to thier lippies. I bought this since naka sale and bday yun ng friend ko. She loves the color, d man to transfer transfer proof pero it will leave a nice stain to your lips the whole day. Definitely buy another color pag sale 😊

6 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 25

Berry bossy lips

I got the shade 'berry bossy' since i wanted to try the plum lips look. I was not disappointed with the effect. The color is soo rich and pigmented. The quality is almost the same as those expensive brands out there. The lasting power is also not bad. Mine lasts for an average of five hours before I need to do some touch up.

7 months ago
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