CLAIM TO FAME: A rich and velvety lipstick that provides high-impact color
FAST FACTS: Made with saturated hyper-color pigments; delivers full coverage over the lip; opaque and creamy clay base promises one-stroke intensity; formulated with conditioning honey nectar for a soft matte finish; available in a range of pigment-loaded shades; dermatologist- and allergy-tested
PERFECT FOR: Vibrant, look-at-me lips
BONUS: Certain Loaded Bolds are available in the #InWithTheBold Bundles, a special collaboration between Listerine and Maybelline. To see the bundles, click here.
WHAT YOU GET: (1) Loaded Bolds Lipstick
NET WEIGHT: 3.9g
STEP 1: Apply starting in the center of your upper lip with the darkest shade downward.
STEP 2: Work from the center to the outer edges, and then follow the contours of your mouth.
STEP 3: Glide the lipstick across the entire bottom lip with the darkest shade upward.
From a small, family-owned business that began with a tube of mascara, Maybelline has grown to capture a market of modern muses around the world. Inspired by trends from the catwalk and the sidewalk, Maybelline New York empowers women to make a statement, explore new looks, and flaunt their own creativity and individuality. Now the No. 1 cosmetics company in America, Maybelline’s iconic tagline encourages women to be strong, confident, and unique. “Maybe she’s born with it. Maybe it’s Maybelline.”
I was excited when I saw this being reviewed by U.S. vloggers. I remembered sending a message to Maybelline's Facebook page asking when this will be available in the Philippines. No regrets in buying this product. It's very pigmented and it leaves a stain on your lips (which I like). I bought 5 colors and my favorite is Berry Bossy.3 months ago
Dynamite Red is the perfect orangey-red color that's a classic! I love it especially during summer because it's the perfect summer color especially if you're into bold bright colors like me from time to time. It's super pigmented so only 1-2 swipes and you've got the full color on your lips.3 months ago
I bought this since I've always wanted to own a black lipstick and I saw that this was on sale. I loved that this has a great color payoff -- one swipe was all I needed to have black lips. I tried layering it over a pink lipstick and I was surprised when it turned into lilac/light lavender. I love how layering this with my existing lipsticks can create different shades.4 months ago
I wanted to stand out in our college department's general assembly and thought of putting on dark purple lipstick. It wasn't really a first for the people there but it was definitely a first for me. I was instantly attracted to Maybelline's Fearless Purple lipstick and immediately bought one. I like how smooth and creamy the texture is and how it doesn't feel tacky at all, unlike some of this brand's other Color Sensational lipsticks (I'm talking about Blackest Berry which I bought months after Fearless Purple. Its formulation was very watery and just really bad in general but that's another story to tell lol). The quality was understandable and actually okay considering its price. It just fades to a pinkish hue once it wears off just like the other Maybelline lipsticks. Overall, Fearless Purple is definitely worth checking out and while I don't use it that often, my sister uses it as eyeshadow and pulls it off really well!4 months ago
If you're like me who is on a quest to find the ultimate affordable blue lipstick... Keep looking. This is probably the first time Maybelline disappointed me. It's sheer and slips and slides on my lips and when it does you can definitely see because of the color. I can't speak for the entire loaded bold collection but this particular color was a letdown. I tried to supplement the sheerness and the slipping with a blue lip pencil as well but it just didn't seem to help.5 months ago
I got the shades Chocoholic, Berry Bossy, and Pitch Black and I am very impressed with the product's color pay-off. Truly, it's a one-swipe instant pigment kind of lipstick. Chocoholic and Berry Bossy are very wearable and are perfect for those days when you are too lazy to do your make-up. Just put on some face powder, do your brows and this lipstick will already do. It's matte but non-drying. This is not kiss-proof and transfer-proof but staying power is 4-6 hours.5 months ago