Ninoy Aquino Day Customer Service Schedule:

In observance of Ninoy Aquino Day, our Customer Service Team will be offline on August 21. We will respond to inquiries when office hours resume on August 22, 10AM.

Hello Flawless Oxygen Wow! Liquid Foundation


Sold Out

Wanna get notified when this product is back in stock?

Create an account or log in to your existing account.


CLAIM TO FAME: An oil-free liquid foundation that brightens and perfects your complexion

FAST FACTS: Buildable texture provides light to medium coverage; conceals blemishes and imperfections; smoothens skin and leaves a lightweight natural finish; hydrates, nourishes, and revitalizes; long-wearing formula lasts for hours; protects with SPF 25 PA+++

PERFECT FOR: Revitalized, healthy-looking skin

Favorite Foundation
January 23, 2017
*”Love that it’s: “Great coverage but not cakey””

”This foundation is lush. I have PROBLEM skin: extremely oily in some areas, extremely dry in other areas and many spots. This foundation covers my spots, doesn’t look cakey and gives me a natural glow. And when I used it with the Porefessional primer I was so impressed.”
–HAN (from benefitcosmetics.com/US)

WHAT YOU GET: (1) Hello Flawless Oxygen Wow! Liquid Foundation
NET WEIGHT: 30.0ml

Blend onto skin using brush or fingertips, layering for light to medium coverage. To get an unbelievably even application, start with the POREfessional and follow-up with Hello Flawless Oxygen Wow! The PRO balm quickly minimizes the appearance of pores and helps foundation wear all the more gorgeous.


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

View all from this brand
Sit tight, beautiful things
are worth the wait!

10 reviews

Share your experience with this product
4.0 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
Certified Buyer
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 30

Just okay...

Bought this foundation for a change from my usual. Color is a neutral beige with a thick, creamy consistency. It doesn’t really blend very easily without primer. It leaves a very natural finish once applied but does cake after a few hours. Packaging is nice with a pump, lightweight but a little bulky. It is quite expensive as well. Probably won’t repurchase.

7 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 40

Used to be great for me but not anymore

I have used this product for years and have loved how my face looks after applying. Flawless indeed. I don't have really white skin but I still use the shade Ivory I'm Pure for Sure and since my skin is acidic it eventually darkens to a more natural clearer shade. Unfortunately after several bottles, I have gotten a serious case of allergy to the product. I don't know if they changed the more recent formulation but my skin looked like I had skin asthma so I sadly had to stop this and even had to medicate to get my skin back to normal. I am now still on the quest for a good everyday liquid foundation but at least I am now looking at cheaper alternatives. If you don't mind the price and if you don't have sensitive skin then this is actually a great product but sadly I have to break up with this former love.

about 1 year ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 31

Natural finish

This is my first mid-high range foundation I have ever bought with my own money way back years ago. I am not into reviewing foundations at that time because of the limited number of foundations I have, which mostly is drugstore. However, when I first used this I am really surprised by how flawless my face looks. It is a light to medium coverage foundation, with a luminous finish. I have combination oily skin and as much as I would like a dewy look, I prefer a matte finish. But this foundation works well with my skin type. This lasts on me for a maximum of 6 hours before I blot. I think this is a good long wearing foundation despite it being not matte finish. It gives radiance and pearlescent finish on my skin which I love.

over 1 year ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 26

Love it! (but pricey)

Before I switched to BB creams, I absolutely loved this product! This is very lightweight and doesn't clog pores. This didn't break me out at all. A small amount of the product goes a looonnnggg way! The only downside is that it is pricey, but I will willingly switch back to this product if I got a lotta money 😅👍🏻👍🏻👍🏻

almost 2 years ago
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 28


I have been using Hello Flawless Oxygen Wow! Liquid Foundation (in IVORY) for approximately 3yrs. now. What I like about this product is that it looks like I have minimal to almost none makeup look. I also like the fact that when people take a picture (with or without flash) with me in it. It doesn't make my face look pale or white, unlike what other foundation does. This product feels light on the face and really does make you look flawless too. It does give off a dewy and slightly oily look after a few hours, but this can easily be fixed with loose powder. A tube of this can last you for months. I swear! I haven't found any foundation that can beat this.

almost 2 years ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 42

Photographs well, feels light, brightens the face <3

I'm NC35 in Mac and the shade "I'm Plush and Precious Petal" is a perfect match. I did tons of online research to know what shade suits NC35 best, and I made the purchase when I was sure that Petal was the perfect shade. Too bad now that BMNL doesn't have it, but will be on the lookout when this restocks. I'm oily on the T-zone but normal everywhere else. I use a primer (Banila Co Prime Primer in Classic Matte) and this stays put for a good 8 hours with little to no touch-ups. It's pricey, but it does not break me out (I'm acne-prone) and it looks amazing on photos. Will repurchase for sure.

almost 2 years ago

Related Stories See all stories

6 Foundations That Feel Super Light

6 Foundations That Feel Super Light

As recommended by our regulars.

Top Reviews This Week: Detail, Banila Co + More

Top Reviews This Week: Detail, Banila Co + More

Your faves that bopped to the top!

Promobox brtc
Promo touch in sol

Reviews Brands Best Sellers New Arrivals