They're Real! Mascara by Benefit

They're Real! Mascara

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CLAIM TO FAME: A long-wearing mascara that adds dramatic length and fullness

FAST FACTS: Lengthens, curls, volumizes, lifts, and separates lashes; jet black formula won’t smudge or dry out; specially designed brush delivers base-to-tip curl; leaves lashes looking bigger, bolder, and sexier; winner of Glamour’s Beauty Award for Best Designer Mascara, 2017, Temptalia’s Reader’s Choice Award for Best High-End Mascara, and Allure Readers’ Choice for Best Mascara (department stores, specialty stores), 2014

PERFECT FOR: Fine, short lashes

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September 15, 2016
”Love that it’s: “amazing, lengthening, great quality””
”This mascara is AMAZING!!!! The best one I’ve ever used in my life. Usually I feel like every mascara is the same but this one is definitely special. It makes my lashes look like falsies. I will definitely repurchase this mascara and to be honest I may not buy a different mascara ever again. I do recommend getting the black one though because when I tried one of the colored ones it didn’t seem to have the same effect but that could just be me. Overall 10/10 would recommend <3”
–ALY 03 (from benefitcosmetics.com/US)

WHAT YOU GET: (1) They’re Real! Mascara

Hold the wand horizontally and give the brush a wiggle from side to side and base to tip for maximum volume, length, and lift. Flip your grip. Hold the wand vertically and stroke upward to curl and separate. Layer generously, as you wish.

Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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Top Reviewer

They're Definitely Real

I liked it how it makes my eyelashes fuller and thicker. The sleek, silver packaging screams quality that makes my vanity area stylish. It does not dry up inside the tube and crumbles, which I find very rare among mascaras that have been used for a very long time. I've been using this for four months now and nearly emptied the entire tube. Although stated in the claim, an eyelash curler is still needed because it does not curl up the lashes.

10 months ago

The easiest mascara to use!

there are so many things to love about this mascara. First is the shade of the mascara, it is a really jet black color which is amazing because some of the mascara that I have tried has some grayish to medium black tone and it really annoys e because I need to put more layers to have that black tint. Another is the wand, I am a huge fan of plastic applicator because it is easier to use and it really gathers all of my eyelashes and lengthens it so well. another is how the formula is well made and balanced it is not that runny and not that thick and that really gives so much to the product.

20 days ago
Certified Buyer

No, I didn't get a lash extension!

Ever since I started using this product 6 months ago, a lot of people have been asking me if I'm wearing falsies or had lash extensions done. My lashes are quite long but thin. I found that this mascara makes them look even longer and bigger. I absolutely love the volumizing effect which makes my eyes look more open and bright. It also doesn't clump my lashes together which is a big plus! However, there is some minimal smuding sometimes, especially at the end of a long day. I don't mind this little bump as long as it makes my lashes look bigger.

about 2 months ago

My holy grail!!

This is one of the best mascara's I've tried. Made my lashes look fuller and longer. I love the fact that I could just wear this mascara and be set for the day! Pros of this mascara include, lengthens lashes, makes lashes look fuller, does not irritate my eyes, and is relatively easy to use. The cons of this product that it's not really affordable that it dries up really quick although, I still recommend this product. I love it!

3 months ago
Certified Buyer


This mascara is definitely real love the boldness it give to my lashes looks like i have falsies on. Bought this product together with other benefit product. I can say every benefit product is worth the try even though its really pricey. Had a lot of mascara that i tried but this one is my favorite.

4 months ago
Top Reviewer


This product makes you look like you have naturally dark and long lashes. Doesn't clump at all and doesn't smudge or run. It is on the pricier side but i guess it's for you to decide if it's worth buying or not but if you do decide to buy this product. I assure you, you won't regret it

4 months ago