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They're Real! Mascara

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CLAIM TO FAME: A long-wearing mascara that adds dramatic length and fullness

FAST FACTS: Lengthens, curls, volumizes, lifts, and separates lashes; jet black formula won’t smudge or dry out; specially designed brush delivers base-to-tip curl; leaves lashes looking bigger, bolder, and sexier; winner of Glamour’s Beauty Award for Best Designer Mascara, 2017, Temptalia’s Reader’s Choice Award for Best High-End Mascara, and Allure Readers’ Choice for Best Mascara (department stores, specialty stores), 2014

PERFECT FOR: Fine, short lashes

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September 15, 2016
”Love that it’s: “amazing, lengthening, great quality””
”This mascara is AMAZING!!!! The best one I’ve ever used in my life. Usually I feel like every mascara is the same but this one is definitely special. It makes my lashes look like falsies. I will definitely repurchase this mascara and to be honest I may not buy a different mascara ever again. I do recommend getting the black one though because when I tried one of the colored ones it didn’t seem to have the same effect but that could just be me. Overall 10/10 would recommend <3”
–ALY 03 (from benefitcosmetics.com/US)

WHAT YOU GET: (1) They’re Real! Mascara

Hold the wand horizontally and give the brush a wiggle from side to side and base to tip for maximum volume, length, and lift. Flip your grip. Hold the wand vertically and stroke upward to curl and separate. Layer generously, as you wish.


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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23 reviews

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1 star
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 22

My fave!!!

This mascara is my fave ever!! It just not lengthens my eyelashes, it makes it so look natural! It has a brown shade which really makes my eyelashes so natural. It’s very light and easy to use. I really love this product and definitely I’m gonna buy this again! I’m totally in love with this ❤️.

about 2 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 31

Thick, heavy, and smudgy

This will give you thick eyelashes but it's very heavy and smudgy. When this came out, I was so excited to try it on my short, thin lashes. Unlike the Roller Lash, you need to use a eyelash curler for this. After a few hours my lashes drooped! The product is too heavy and it smudges with the slightest touch, this gives me panda eyes. :(

about 2 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 24

Wont budge

Pros: Really gives volume and definition, very tinted and "thick", stays on FOREVER, smudgeproof and waterproof | Cons: Expensive like all other Benefit items, hard to remove even with a makeup remover, the bristles are hard and tends to hurt my lids lol, for those who are prone to find eye makeups "heavy", this is definitely heavy-- I can feel the weight on my lashes and how the formula makes each lashes thick and stiff which may be something not comfortable for girls like me

about 2 months ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena

Hard to remove

Sure, this does make my lashes look like falsies. This is great for special events, but not really ideal for daily use. My biggest problem with this is that it's such a pain to remove. I feel like I end up loosing a couple of lashes every time I wash it off. Besides, I think you can get similar effects with a cheaper mascara.

5 months ago

I used to love this product

I used to love this product. I previously was given a tester kit with a small primer and small tube of mascara. Even without the primer, my lashes were so long and no smudges. LOVED IT. Swore by it. So obviously I was so excited when I got my second and now full sized tube of mascara. I don't know if they've changed the formula or if its because I no longer put primer but I have several problems with it. 1. My lashes don't appear as long as they did with the first tube. I've tried applying more, less, used different techniques, etc. Nope. Not the same. 2. The wand is slightly more spiky than the previous one to the point that there's slight pain if I'm not EXTREMELY gentle. 3. This is my biggest problem: this product smudges like crazy. No matter where I am or what I am doing it smudges constantly. I'm just finishing this tube because it isn't the cheapest product on the market but I don't think I'll be purchasing it again.

8 months ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 18

The easiest mascara to use!

there are so many things to love about this mascara. First is the shade of the mascara, it is a really jet black color which is amazing because some of the mascara that I have tried has some grayish to medium black tone and it really annoys e because I need to put more layers to have that black tint. Another is the wand, I am a huge fan of plastic applicator because it is easier to use and it really gathers all of my eyelashes and lengthens it so well. another is how the formula is well made and balanced it is not that runny and not that thick and that really gives so much to the product.

8 months ago

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