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They're Real! Mascara

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CLAIM TO FAME: A long-wearing mascara that adds dramatic length and fullness

FAST FACTS: Lengthens, curls, volumizes, lifts, and separates lashes; jet black formula won’t smudge or dry out; specially designed brush delivers base-to-tip curl; leaves lashes looking bigger, bolder, and sexier; winner of Glamour’s Beauty Award for Best Designer Mascara, 2017, Temptalia’s Reader’s Choice Award for Best High-End Mascara, and Allure Readers’ Choice for Best Mascara (department stores, specialty stores), 2014

PERFECT FOR: Fine, short lashes

THIS COMES IN A MINI! Click here to get it.

September 15, 2016
”Love that it’s: “amazing, lengthening, great quality””
”This mascara is AMAZING!!!! The best one I’ve ever used in my life. Usually I feel like every mascara is the same but this one is definitely special. It makes my lashes look like falsies. I will definitely repurchase this mascara and to be honest I may not buy a different mascara ever again. I do recommend getting the black one though because when I tried one of the colored ones it didn’t seem to have the same effect but that could just be me. Overall 10/10 would recommend <3”
–ALY 03 (from benefitcosmetics.com/US)

WHAT YOU GET: (1) They’re Real! Mascara

Hold the wand horizontally and give the brush a wiggle from side to side and base to tip for maximum volume, length, and lift. Flip your grip. Hold the wand vertically and stroke upward to curl and separate. Layer generously, as you wish.


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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30 reviews

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3.8 out of 5
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Top Reviewer
  • Skin Type Oily
  • Facial Features Morena
  • Age 25

Great mascara!

This is my every day mascara! I find it to be both lengthening and voluminizing, not too wet and not too dry, and it doesn't leave too much residue on my lower lid throughout the day. The packaging is cute, and it is overall a great mascara. Would definitely recommend.

8 days ago
Top Reviewer
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Morena
  • Age 28

Good product!

First the good - it does give length to my sparse lashes and it holds a curl reasonably well. Makes my lashes look lush and natural, not fake. It also doesn't clump or smudge too badly. However, the brush is just too fat and spiky for small Asian eyes. Almost poked my eyeball out a couple of times! For that, i wouldn't buy this again.

27 days ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 32

My HG mascara!!

I have tried mascaras from maybelline, marc jacobs, and even the roller lash from benefit. But believe me, this topped all of them by a mile. It doesn't clump, it is smudge proof, it doesnt irritate my eyes and when applied it just makes my lashes beautifully defined and woke with life. It makes a lot of difference in my makeup routine and makes me look that I've slept for 8hours or more!

4 months ago
  • Skin Type Normal
  • Skin Tone Deep
  • Facial Features Chinita
  • Age 23


i live for this mascara. idk but the formula is perfect for me. it has a nice thin consistency that we can build up depending on how dramatic we like our mascara. we love a non spidery mascara look. it also works well with my lower lash line and it lasts pretty long. i do recommend using an oil cleanser when removing kasi medyo mahirap siya iremove dahil waterproof. but over all, it’s my HG

12 months ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 25

Not really worth the money

Kind of expensive for what it is! I actually don't believe in splurging too much on mascara as drugstore brand mascaras honestly do such a great job (Maybelline and L'Oreal are so good), so I was a bit disappointed in this. It's a good product but honestly not worth the money.

12 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 26


I received it as a gift from my dad. I tried it out kaagad and yes, it really holds the curl up! But sad cause it clumps! I get to the point where my eyelashes look like spider legs! Also, this product smudges easily and gives me panda eyes. Not gonna repurchase. You can def find a better mascara for a cheaper price.

over 1 year ago

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