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They're Real! Mascara

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CLAIM TO FAME: A long-wearing mascara that adds dramatic length and fullness

FAST FACTS: Lengthens, curls, volumizes, lifts, and separates lashes; jet black formula won’t smudge or dry out; specially designed brush delivers base-to-tip curl; leaves lashes looking bigger, bolder, and sexier; winner of Glamour’s Beauty Award for Best Designer Mascara, 2017, Temptalia’s Reader’s Choice Award for Best High-End Mascara, and Allure Readers’ Choice for Best Mascara (department stores, specialty stores), 2014

PERFECT FOR: Fine, short lashes

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September 15, 2016
”Love that it’s: “amazing, lengthening, great quality””
”This mascara is AMAZING!!!! The best one I’ve ever used in my life. Usually I feel like every mascara is the same but this one is definitely special. It makes my lashes look like falsies. I will definitely repurchase this mascara and to be honest I may not buy a different mascara ever again. I do recommend getting the black one though because when I tried one of the colored ones it didn’t seem to have the same effect but that could just be me. Overall 10/10 would recommend <3”
–ALY 03 (from benefitcosmetics.com/US)

WHAT YOU GET: (1) They’re Real! Mascara

Hold the wand horizontally and give the brush a wiggle from side to side and base to tip for maximum volume, length, and lift. Flip your grip. Hold the wand vertically and stroke upward to curl and separate. Layer generously, as you wish.


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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20 reviews

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4.1 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena

Hard to remove

Sure, this does make my lashes look like falsies. This is great for special events, but not really ideal for daily use. My biggest problem with this is that it's such a pain to remove. I feel like I end up loosing a couple of lashes every time I wash it off. Besides, I think you can get similar effects with a cheaper mascara.

3 months ago

I used to love this product

I used to love this product. I previously was given a tester kit with a small primer and small tube of mascara. Even without the primer, my lashes were so long and no smudges. LOVED IT. Swore by it. So obviously I was so excited when I got my second and now full sized tube of mascara. I don't know if they've changed the formula or if its because I no longer put primer but I have several problems with it. 1. My lashes don't appear as long as they did with the first tube. I've tried applying more, less, used different techniques, etc. Nope. Not the same. 2. The wand is slightly more spiky than the previous one to the point that there's slight pain if I'm not EXTREMELY gentle. 3. This is my biggest problem: this product smudges like crazy. No matter where I am or what I am doing it smudges constantly. I'm just finishing this tube because it isn't the cheapest product on the market but I don't think I'll be purchasing it again.

5 months ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 18

The easiest mascara to use!

there are so many things to love about this mascara. First is the shade of the mascara, it is a really jet black color which is amazing because some of the mascara that I have tried has some grayish to medium black tone and it really annoys e because I need to put more layers to have that black tint. Another is the wand, I am a huge fan of plastic applicator because it is easier to use and it really gathers all of my eyelashes and lengthens it so well. another is how the formula is well made and balanced it is not that runny and not that thick and that really gives so much to the product.

6 months ago
Certified Buyer
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Morena
  • Age 21

No, I didn't get a lash extension!

Ever since I started using this product 6 months ago, a lot of people have been asking me if I'm wearing falsies or had lash extensions done. My lashes are quite long but thin. I found that this mascara makes them look even longer and bigger. I absolutely love the volumizing effect which makes my eyes look more open and bright. It also doesn't clump my lashes together which is a big plus! However, there is some minimal smuding sometimes, especially at the end of a long day. I don't mind this little bump as long as it makes my lashes look bigger.

7 months ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 21

My holy grail!!

This is one of the best mascara's I've tried. Made my lashes look fuller and longer. I love the fact that I could just wear this mascara and be set for the day! Pros of this mascara include, lengthens lashes, makes lashes look fuller, does not irritate my eyes, and is relatively easy to use. The cons of this product that it's not really affordable that it dries up really quick although, I still recommend this product. I love it!

8 months ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 20

You can get better value elsewhere :(

I've had this mascara for a while and I've finished 2 tubes. I thought it was great at first but it really made my lashes look clumpy. It did make my lashes look volumized though. Also, it gave me racoon eyes because it's not waterproof. It couldn't take the heat of our country :( It's quite expensive for a tube and to be honest, I don't think this is worth its price. You can get a better mascara from drugstore brands! or you could aslo try the Roller Lash from the same brand :) That, I really lilke.

8 months ago

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