CLAIM TO FAME: A long-wearing mascara that adds dramatic length and fullness
FAST FACTS: Lengthens, curls, volumizes, lifts, and separates lashes; jet black formula won’t smudge or dry out; specially designed brush delivers base-to-tip curl; leaves lashes looking bigger, bolder, and sexier; winner of Glamour’s Beauty Award for Best Designer Mascara, 2017, Temptalia’s Reader’s Choice Award for Best High-End Mascara, and Allure Readers’ Choice for Best Mascara (department stores, specialty stores), 2014
PERFECT FOR: Fine, short lashes
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I’M IN LOVE WITH THIS MASCARA!!!!! :D
September 15, 2016
”Love that it’s: “amazing, lengthening, great quality””
”This mascara is AMAZING!!!! The best one I’ve ever used in my life. Usually I feel like every mascara is the same but this one is definitely special. It makes my lashes look like falsies. I will definitely repurchase this mascara and to be honest I may not buy a different mascara ever again. I do recommend getting the black one though because when I tried one of the colored ones it didn’t seem to have the same effect but that could just be me. Overall 10/10 would recommend <3”
–ALY 03 (from benefitcosmetics.com/US)
WHAT YOU GET: (1) They’re Real! Mascara
NET WEIGHT: 8.5g
Hold the wand horizontally and give the brush a wiggle from side to side and base to tip for maximum volume, length, and lift. Flip your grip. Hold the wand vertically and stroke upward to curl and separate. Layer generously, as you wish.
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
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