They're Real! Mascara

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CLAIM TO FAME: A long-wearing mascara that adds dramatic length and fullness

FAST FACTS: Lengthens, curls, volumizes, lifts, and separates lashes; jet black formula won’t smudge or dry out; specially designed brush delivers base-to-tip curl; leaves lashes looking bigger, bolder, and sexier; winner of Glamour’s Beauty Award for Best Designer Mascara, 2017, Temptalia’s Reader’s Choice Award for Best High-End Mascara, and Allure Readers’ Choice for Best Mascara (department stores, specialty stores), 2014

PERFECT FOR: Fine, short lashes

THIS COMES IN A MINI! Click here to get it.

September 15, 2016
”Love that it’s: “amazing, lengthening, great quality””
”This mascara is AMAZING!!!! The best one I’ve ever used in my life. Usually I feel like every mascara is the same but this one is definitely special. It makes my lashes look like falsies. I will definitely repurchase this mascara and to be honest I may not buy a different mascara ever again. I do recommend getting the black one though because when I tried one of the colored ones it didn’t seem to have the same effect but that could just be me. Overall 10/10 would recommend <3”
–ALY 03 (from benefitcosmetics.com/US)

WHAT YOU GET: (1) They’re Real! Mascara

Hold the wand horizontally and give the brush a wiggle from side to side and base to tip for maximum volume, length, and lift. Flip your grip. Hold the wand vertically and stroke upward to curl and separate. Layer generously, as you wish.


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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33 reviews

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3.9 out of 5
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Top Reviewer
  • Skin Type Sensitive
  • Skin Tone Medium
  • Facial Features Morena
  • Age 24

A good mascara

LOVEEEE! Fantastic product! I only ever had the mini’s but I loved them. The applicator was great, I never had to worry about my lashes clumping and it gave my lashes this beautiful fan look. Highly recommend to anyone who is looking for a good mascara. It adds length to my eyelashes that it turns out beautiful and easily glide.

2 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 25

doesn't give me raccoon eyes with this.

I love this line of mascara; it's the most natural-looking stuff I've ever had, lengthening and slightly volumizing without any clumps at all. They don't market it as waterproof, but this stuff has only ever budged when snow has landed and then melted on my eyelashes. Rain and even showering doesn't give me raccoon eyes with this.

3 months ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 25

They're real!

If you need a mascara that makes your eyelashes touch the moon, this is the mascara for you. There is so much product that is on the wand and there is never a need to double dip. If you want more of the natural look get the brown one but if you want more drama get the back one.

3 months ago
Top Reviewer
  • Skin Type Oily
  • Facial Features Morena
  • Age 25

Great mascara!

This is my every day mascara! I find it to be both lengthening and voluminizing, not too wet and not too dry, and it doesn't leave too much residue on my lower lid throughout the day. The packaging is cute, and it is overall a great mascara. Would definitely recommend.

4 months ago
Top Reviewer
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Morena
  • Age 28

Good product!

First the good - it does give length to my sparse lashes and it holds a curl reasonably well. Makes my lashes look lush and natural, not fake. It also doesn't clump or smudge too badly. However, the brush is just too fat and spiky for small Asian eyes. Almost poked my eyeball out a couple of times! For that, i wouldn't buy this again.

4 months ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 32

My HG mascara!!

I have tried mascaras from maybelline, marc jacobs, and even the roller lash from benefit. But believe me, this topped all of them by a mile. It doesn't clump, it is smudge proof, it doesnt irritate my eyes and when applied it just makes my lashes beautifully defined and woke with life. It makes a lot of difference in my makeup routine and makes me look that I've slept for 8hours or more!

7 months ago

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