They're Real! Mascara

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CLAIM TO FAME: A long-wearing mascara that adds dramatic length and fullness

FAST FACTS: Lengthens, curls, volumizes, lifts, and separates lashes; jet black formula won’t smudge or dry out; specially designed brush delivers base-to-tip curl; leaves lashes looking bigger, bolder, and sexier; winner of Glamour’s Beauty Award for Best Designer Mascara, 2017, Temptalia’s Reader’s Choice Award for Best High-End Mascara, and Allure Readers’ Choice for Best Mascara (department stores, specialty stores), 2014

PERFECT FOR: Fine, short lashes

THIS COMES IN A MINI! Click here to get it.

September 15, 2016
”Love that it’s: “amazing, lengthening, great quality””
”This mascara is AMAZING!!!! The best one I’ve ever used in my life. Usually I feel like every mascara is the same but this one is definitely special. It makes my lashes look like falsies. I will definitely repurchase this mascara and to be honest I may not buy a different mascara ever again. I do recommend getting the black one though because when I tried one of the colored ones it didn’t seem to have the same effect but that could just be me. Overall 10/10 would recommend <3”
–ALY 03 (from benefitcosmetics.com/US)

WHAT YOU GET: (1) They’re Real! Mascara

Hold the wand horizontally and give the brush a wiggle from side to side and base to tip for maximum volume, length, and lift. Flip your grip. Hold the wand vertically and stroke upward to curl and separate. Layer generously, as you wish.


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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27 reviews

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3.7 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
  • Skin Type Normal
  • Skin Tone Deep
  • Facial Features Chinita
  • Age 23


i live for this mascara. idk but the formula is perfect for me. it has a nice thin consistency that we can build up depending on how dramatic we like our mascara. we love a non spidery mascara look. it also works well with my lower lash line and it lasts pretty long. i do recommend using an oil cleanser when removing kasi medyo mahirap siya iremove dahil waterproof. but over all, it’s my HG

7 months ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 25

Not really worth the money

Kind of expensive for what it is! I actually don't believe in splurging too much on mascara as drugstore brand mascaras honestly do such a great job (Maybelline and L'Oreal are so good), so I was a bit disappointed in this. It's a good product but honestly not worth the money.

8 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 26


I received it as a gift from my dad. I tried it out kaagad and yes, it really holds the curl up! But sad cause it clumps! I get to the point where my eyelashes look like spider legs! Also, this product smudges easily and gives me panda eyes. Not gonna repurchase. You can def find a better mascara for a cheaper price.

about 1 year ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Deep
  • Facial Features Morena
  • Age 34


I curl my lashes before putting mascara on. All mascaras I use hold the curl but this mascara is so heavy it drags my lashes back down. I liked the primer but not the mascara itself :( tried wiping off the extra product but its heavy regardless. Drugstore brands are better and cheaper. If you have this mascara already, save yourself the time and dont bother curling your lashes.

about 1 year ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 22

My fave!!!

This mascara is my fave ever!! It just not lengthens my eyelashes, it makes it so look natural! It has a brown shade which really makes my eyelashes so natural. It’s very light and easy to use. I really love this product and definitely I’m gonna buy this again! I’m totally in love with this ❤️.

about 1 year ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 31

Thick, heavy, and smudgy

This will give you thick eyelashes but it's very heavy and smudgy. When this came out, I was so excited to try it on my short, thin lashes. Unlike the Roller Lash, you need to use a eyelash curler for this. After a few hours my lashes drooped! The product is too heavy and it smudges with the slightest touch, this gives me panda eyes. :(

about 1 year ago

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