CLAIM TO FAME: An eyeshadow primer that helps prevents smudging and smearing
FAST FACTS: Primes the area around the eyes; helps lock in makeup for long-lasting wear; enhances color vibrancy of eyeshadows; prevents creasing or flaking; hydrates and conditions with sodium hyaluronate, and vitamins C and E; can be used alone to diffuse discoloration and dark circles for a no-makeup look
PERFECT FOR: All skin types, especially those with oily lids
Best eyeshadow primer
April 4, 2017
”I have such oily eyelids that eyeliner and eyeshadow fades or creases. I love Benefit so I was hoping that they would have a product that eliminates the oil and makes my makeup stay put. OMG this primer is magic! My eyeshadow and eyeliner stays put and looks gorgeous all day long!”
–ALEX (from benefitcosmetics.com/US)
*The secret for a fresh & natural look
August 17, 2016
”Love that it’s: “Gives me a fresh and natural look””
”This is the first and only product that has ever hid the dark circles and the wrinkles under my eyes. I use it all alone with the “they are true” mascara and “bad girl eyeliner “without any blush or powder or foundation and it gives me a fresh, natural and beautiful look. It’s long lasting too. You don’t have to check if it filled in the wrinkles if you have any. On the contrary, it soothes them 💕Love this product though I have used many from the best makeup brands but this is the one that suited me best. Best used after wearing your eye moisturizer🤗Than you benefit for such a great product”
WHAT YOU GET: (1) Stay Don’t Stray Primer
NET WEIGHT: 10.0mL
Apply three tiny dots under your eyes and blend. Next apply three dots on eyelids and blend. Let set before applying concealers and eyeshadows.
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
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