CLAIM TO FAME: A travel-sized version of Benefit’s award-winning bronzing powder with a matte finish
FAST FACTS: Provides buildable color without the sparkle or shine; leaves a smooth, silky, shine-free finish; can also be used to contour or leave a healthy natural-looking tan; includes a soft natural-bristle brush
PERFECT FOR: A warm glow and soft contour
The cuteness. I simply cannot.
March 2, 2016
”Love that it’s: “functional, adorable””
”HOOLA had a baby and its even more perfect than the original. The size is perfect for on the go, but its also perfect just to stare and coo at in the palm of your hand. SO cute. Why can’t all brands miniaturize everything? I’m glad the formula is the same, so now I can carry it with me wherever I go. I don’t like to be away from my HOOLA for very long. I start to get bronzing separation anxiety.”
–BANANABABE (from benefitcosmetics.com/US)
WHAT YOU GET: (1) Hoola Box o’ Powder Mini
NET WEIGHT: 3.5g
Sweep across chin, cheeks and forehead with accompanying brush. Always tap off excess powder to avoid applying too much color. To chisel those cheekbones and flatter that jawline, contour with our blush brush.
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
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