It's Potent! Eye Cream

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CLAIM TO FAME: A brightening cream that helps diminish the appearance of dark circles

FAST FACTS: Helps fade under-eye discoloration for a lighter, brighter look; hydrates and smoothens the look of fine lines; formulated with a peptide complex to help restore elasticity and firmness; protects from free radical damage with a blend of botanical and loquat extracts

PERFECT FOR: Daily use

* It ACTUALLY works!!!!
July 12, 2016
*”I’ve been struggling with dark circles my entire life, and to be fair, I’ve never really tried anything aside from make up to help my situation. But am I glad I did… I’ve always trusted Benefit and they did NOT disappoint. About a week, and my circles are the same color as the rest of my face. Well worth the $$”

—-BEAN (from benefitcosmetics.com/US)

WHAT YOU GET: (1) It’s Potent! Eye Cream

Gently apply It’s Potent! under the eyes. For extra sleepy eye support, dab on Erase Paste and blend to conceal and brighten those dark circles. For those extra woozy mornings, mix a little bit of Ooh La Lift into It’s Potent! to get those eyes shipshape.


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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12 reviews

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Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita

Must Have Moisturizer!

I personally use this on my eyes as a moisturizer and if I had more than what I should get, I also spread this on my face. It is very effective in making my under eye stay hydrated. No creases if applied properly beneath a concealer or a foundation. A little goes a long a way. It is expensive though, but for those of you who doesn't look at the price but the performance of a product, this moisturizer is exactly for you!

2 months ago
Top Reviewer
  • Skin Type Dry
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 20

better than other roll ons

listen guys! this is one of the best eye creams for the price. If you are looking for moisture this is it. The cream is soothing and non irritating. It doesn’t over stimulate and cause redness or discoloration like many eye creams do. I have never suffered from dark circles under my eyes so I can not speak to that benefit but I have had irritation caused by other products that this product quickly remedied. My under eye is bright and clear. I use a different product for firming at night but love this Benefit cream for day time use.

8 months ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 18

Goodbye dark circles

This one really really reallyyyy helps in getting rid of the dark circles under my eyes. I've been using this for almost 4 months now and I can really see the difference compared to before I started using this product. One of my holy grail products. You guys should try this too hehe

9 months ago
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 21

It stings!

I don’t know why but everytime I put some of this product it really sores my eyes. When I apply this at first it is fine and when I am in an airconditioned room but once I got to a very humid and dry place(which is very commin to out country ofc) , the products starts to melt and all of the products goes to your eyes and it sores and SUCH A PAIN IN MY EYES!! I mean, I have an eye cream already and just tried this because I got it as a tester from one of my orders and I know how should an eye cream work and mine might melt but doesn’t pain my eyes.

12 months ago
  • Skin Type Oily
  • Skin Tone Medium
  • Age 22


Fashion design is my course and it's stressful, we fashion students experience sleepless nights during midterms and finals, totally no sleep, sometimes we get few hours of sleep not enough as 8 to 10 hours of sleep (and we get eyebags or dark circles bc of that). So I tried this product & I apply this every morning and evening. You'll totally see the results in 2 weeks+ as it brightens and hydrates! Sashay away puffiness & dark circles!

about 1 year ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Mestiza

Moisturizes but needs better packaging

I was looking for an eye cream I can use because I do not want to use a facial moisturizer not particularly formulated for the sensitive eye area. I usually stay up late for work but this cream removes the heaviness on my undereyes that I usually feel because of lack of sleep. I use this twice a day (morning & night). I just really hope this comes in a squeeze tube or something other than a pot which is not very hygienic.

about 1 year ago

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