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It's Potent! Eye Cream

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CLAIM TO FAME: A brightening cream that helps diminish the appearance of dark circles

FAST FACTS: Helps fade under-eye discoloration for a lighter, brighter look; hydrates and smoothens the look of fine lines; formulated with a peptide complex to help restore elasticity and firmness; protects from free radical damage with a blend of botanical and loquat extracts

PERFECT FOR: Daily use

* It ACTUALLY works!!!!
July 12, 2016
*”I’ve been struggling with dark circles my entire life, and to be fair, I’ve never really tried anything aside from make up to help my situation. But am I glad I did… I’ve always trusted Benefit and they did NOT disappoint. About a week, and my circles are the same color as the rest of my face. Well worth the $$”

—-BEAN (from benefitcosmetics.com/US)

WHAT YOU GET: (1) It’s Potent! Eye Cream

Gently apply It’s Potent! under the eyes. For extra sleepy eye support, dab on Erase Paste and blend to conceal and brighten those dark circles. For those extra woozy mornings, mix a little bit of Ooh La Lift into It’s Potent! to get those eyes shipshape.


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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9 reviews

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1 star
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 21

It stings!

I don’t know why but everytime I put some of this product it really sores my eyes. When I apply this at first it is fine and when I am in an airconditioned room but once I got to a very humid and dry place(which is very commin to out country ofc) , the products starts to melt and all of the products goes to your eyes and it sores and SUCH A PAIN IN MY EYES!! I mean, I have an eye cream already and just tried this because I got it as a tester from one of my orders and I know how should an eye cream work and mine might melt but doesn’t pain my eyes.

about 2 months ago
  • Skin Type Oily
  • Skin Tone Medium
  • Age 22


Fashion design is my course and it's stressful, we fashion students experience sleepless nights during midterms and finals, totally no sleep, sometimes we get few hours of sleep not enough as 8 to 10 hours of sleep (and we get eyebags or dark circles bc of that). So I tried this product & I apply this every morning and evening. You'll totally see the results in 2 weeks+ as it brightens and hydrates! Sashay away puffiness & dark circles!

3 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Mestiza

Moisturizes but needs better packaging

I was looking for an eye cream I can use because I do not want to use a facial moisturizer not particularly formulated for the sensitive eye area. I usually stay up late for work but this cream removes the heaviness on my undereyes that I usually feel because of lack of sleep. I use this twice a day (morning & night). I just really hope this comes in a squeeze tube or something other than a pot which is not very hygienic.

5 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 24

Didnt notice any significant effects :(

I bought this because of the reviews I read here and outside of Beautymnl. It's very expensive so I had my fingers crossed. I have deep set eyes, prone to scratching my eyes due to allergy, and I think it's somehow genetic? Regardless, dark circles have ALWAYS been my problem since childhood. The formula is lightweight and does make the skin under my eyes hydrated. But other than that I did not see any noticeable effects in terms of lightening my dark circles or even any improvement on my lines. Im disappointed that my 2 grand was for nothing.

6 months ago
Certified Buyer
  • Skin Type Dry
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 22


I was really surprised by how effective this eye cream was, especially since Benefit isn't necessarily known for their skincare line. Compared to the other eye creams I have tried, this is the most effective. I've noticed that my under eyes are brighter and well hydrated. Even if I don't get enough sleep, I manage to look rested. It doesn't just sit on your skin but sinks in really well. It's been easier to apply makeup on my under eyes because it doesn't crease anymore. I first got a small sample of this but I was so impressed with the results that I bought the full sized version!

about 1 year ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 32

Surprisingly effective

I had a mini version of this and it surprisingly worked! Benefit isn't really known for their skincare so I was a little skeptical about this. I don't really have dark circles under my eyes, but my eyes tend to get puffy. I noticed that my eyes got brighter and less puffy with just one use. It smells really good, too! I wish it came in a pump instead though, because I don't really like the thought of dipping my fingers in a pot, since bacteria tends to grow more there. Pumps are definitely the most sanitary and hygienic way to go. Might repurchase in the future.

about 1 year ago
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