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It's Potent! Eye Cream

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CLAIM TO FAME: A brightening cream that helps diminish the appearance of dark circles

FAST FACTS: Helps fade under-eye discoloration for a lighter, brighter look; hydrates and smoothens the look of fine lines; formulated with a peptide complex to help restore elasticity and firmness; protects from free radical damage with a blend of botanical and loquat extracts

PERFECT FOR: Daily use

* It ACTUALLY works!!!!
July 12, 2016
*”I’ve been struggling with dark circles my entire life, and to be fair, I’ve never really tried anything aside from make up to help my situation. But am I glad I did… I’ve always trusted Benefit and they did NOT disappoint. About a week, and my circles are the same color as the rest of my face. Well worth the $$”

—-BEAN (from benefitcosmetics.com/US)

WHAT YOU GET: (1) It’s Potent! Eye Cream

Gently apply It’s Potent! under the eyes. For extra sleepy eye support, dab on Erase Paste and blend to conceal and brighten those dark circles. For those extra woozy mornings, mix a little bit of Ooh La Lift into It’s Potent! to get those eyes shipshape.


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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16 reviews

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4.2 out of 5
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Top Reviewer
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 21

Great moisturizing eye cream!

This eye cream is very light and moisturizing. I find other eye creams heavy, so I like how this one doesn't feel like I put anything on my face. The downside is it has a slight sting when you apply it, as if there's some alcohol in the formulation. Aside from that, its a great product.

24 days ago
Top Reviewer
  • Skin Type Normal
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 28


This is perfect before makeup because it's light enough that it does not cake your foundation and/or concealer. I'm not sure of the elasticity and firmness factor but my skin below my eyes does seem better but then again I do use a different eye cream at night. I'll try it next time for morning and night to see better results.

5 months ago
Top Reviewer
  • Skin Type Oily
  • Facial Features Morena
  • Age 25


I honestly love everything in this line of skincare from Benefit Cosmetics. This eye cream was great. It hydrated. It felt a little bit cooling, but in a comfortable barely there type of way. I would definitely repurchase this eye cream. If you can get the skincare set, I recommend doing so. They all work so well together. ... at least for my aging oily/combo skin. They are fragranced, so just a heads up for those whom react to fragrance.

6 months ago
Top Reviewer
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Morena
  • Age 28

Good Product!

I personally don’t think eye cream is necessary because the moisturizer I use does everything that this claims to do. But I guess it did help with my dark circles and if you like using eye creams I do recommend this one. I also recommend putting this in the fridge overnight before applying in the morning for better effects. The one thing I don’t like about this is the heaviness of the product.

7 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita

Must Have Moisturizer!

I personally use this on my eyes as a moisturizer and if I had more than what I should get, I also spread this on my face. It is very effective in making my under eye stay hydrated. No creases if applied properly beneath a concealer or a foundation. A little goes a long a way. It is expensive though, but for those of you who doesn't look at the price but the performance of a product, this moisturizer is exactly for you!

10 months ago
Top Reviewer
  • Skin Type Dry
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 20

better than other roll ons

listen guys! this is one of the best eye creams for the price. If you are looking for moisture this is it. The cream is soothing and non irritating. It doesn’t over stimulate and cause redness or discoloration like many eye creams do. I have never suffered from dark circles under my eyes so I can not speak to that benefit but I have had irritation caused by other products that this product quickly remedied. My under eye is bright and clear. I use a different product for firming at night but love this Benefit cream for day time use.

over 1 year ago

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