CLAIM TO FAME: A brightening cream that helps diminish the appearance of dark circles
FAST FACTS: Helps fade under-eye discoloration for a lighter, brighter look; hydrates and smoothens the look of fine lines; formulated with a peptide complex to help restore elasticity and firmness; protects from free radical damage with a blend of botanical and loquat extracts
PERFECT FOR: Daily use
* It ACTUALLY works!!!!
July 12, 2016
*”I’ve been struggling with dark circles my entire life, and to be fair, I’ve never really tried anything aside from make up to help my situation. But am I glad I did… I’ve always trusted Benefit and they did NOT disappoint. About a week, and my circles are the same color as the rest of my face. Well worth the $$”
—-BEAN (from benefitcosmetics.com/US)
WHAT YOU GET: (1) It’s Potent! Eye Cream
NET WEIGHT: 14.2g
Gently apply It’s Potent! under the eyes. For extra sleepy eye support, dab on Erase Paste and blend to conceal and brighten those dark circles. For those extra woozy mornings, mix a little bit of Ooh La Lift into It’s Potent! to get those eyes shipshape.
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
I was really surprised by how effective this eye cream was, especially since Benefit isn't necessarily known for their skincare line. Compared to the other eye creams I have tried, this is the most effective. I've noticed that my under eyes are brighter and well hydrated. Even if I don't get enough sleep, I manage to look rested. It doesn't just sit on your skin but sinks in really well. It's been easier to apply makeup on my under eyes because it doesn't crease anymore. I first got a small sample of this but I was so impressed with the results that I bought the full sized version!6 months ago
I had a mini version of this and it surprisingly worked! Benefit isn't really known for their skincare so I was a little skeptical about this. I don't really have dark circles under my eyes, but my eyes tend to get puffy. I noticed that my eyes got brighter and less puffy with just one use. It smells really good, too! I wish it came in a pump instead though, because I don't really like the thought of dipping my fingers in a pot, since bacteria tends to grow more there. Pumps are definitely the most sanitary and hygienic way to go. Might repurchase in the future.8 months ago
I just got a sample of this It's Potent! Eye Cream when I purchased a few things from the Benefit counter years back and I can still remember how much I adored this eye cream. I like that it is moderately thick but it sinks right into my skin. It is not greasy in any way. It performs well under make up too. It is very hydrating and really potent.8 months ago
I bought Origins Ginzing eye cream and I have got to say, this one worked twice as better! It got rid of my milia, and it gave my under eyes hydration that I never knew could be possible. Also, it works well with makeup application because it makes the skin around the eye area so smooth it feels like a baby’s butt! Going to repurchase for sure!9 months ago
Since then, I really had a problem with dark circles since I need to stay up late at night to study. This helped me diminish my dark circles under my eyes. The only product that worked after trying other products hahaha worth the buy! Would definitely recommend this to those who have puffy eyes also. It is somewhat cool when applied.9 months ago
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