CLAIM TO FAME: A brightening cream that helps diminish the appearance of dark circles
FAST FACTS: Helps fade under-eye discoloration for a lighter, brighter look; hydrates and smoothens the look of fine lines; formulated with a peptide complex to help restore elasticity and firmness; protects from free radical damage with a blend of botanical and loquat extracts
PERFECT FOR: Daily use
* It ACTUALLY works!!!!
July 12, 2016
*”I’ve been struggling with dark circles my entire life, and to be fair, I’ve never really tried anything aside from make up to help my situation. But am I glad I did… I’ve always trusted Benefit and they did NOT disappoint. About a week, and my circles are the same color as the rest of my face. Well worth the $$”
—-BEAN (from benefitcosmetics.com/US)
WHAT YOU GET: (1) It’s Potent! Eye Cream
NET WEIGHT: 14.2g
Gently apply It’s Potent! under the eyes. For extra sleepy eye support, dab on Erase Paste and blend to conceal and brighten those dark circles. For those extra woozy mornings, mix a little bit of Ooh La Lift into It’s Potent! to get those eyes shipshape.
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
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