CLAIM TO FAME: A travel-sized eyeliner that closely hugs the lash line with a matte black gel
FAST FACTS: Helps you achieve a wide-eyed look; easily enhances eyes with thin to thick strokes; innovative soft AccuFlex Tip delivers a super tight line; waterproof formula won’t smudge, budge, or dry out for up to 24 hours
PERFECT FOR: Visibly bigger and brighter eyes
WHAT YOU GET: (1) They’re Real! Liner Mini
NET WEIGHT: 0.36g
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.