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They're Real! Push-up Liner (Black)


CLAIM TO FAME: A gel liner in a handy pen format that closely hugs the lash line

FAST FACTS: Effortlessly draws on thick, bold lines with a matte black gel; innovative soft AccuFlex Tip delivers a super tight line; waterproof formula won’t smudge, budge, or dry out for up to 24 hours; winner of Allure Best of Beauty Award for Beauty Breakthrough, 2014 and Allure Best of Beauty for Best Gel/Cream Eye Liner, 2014

PERFECT FOR: Visibly bigger and brighter eyes

THIS COMES IN A MINI! Click here to get it.

My Fave!
Mar 29, 2017
”Love that it’s: “Easy to use””
”I’m shocked to see so many negative reviews because this is my favorite eyeliner. It’s a perfect hybrid of a liquid and pencil and so easy to apply. In fact, I was able to successfully achieve a cat eye on my first try thanks to this gem! Each tube lasts forever. Just twist the bottom once and pinch the top a little. The perfect amount for one eye will come out.”
–JACKIE O (from benefitcosmetics.com/US)

WHAT YOU GET: (1) They’re Real! Push-up Liner (Black)

First time users: Prep the pen by removing the orange AccuFlex Tip protector (you can toss ‘er). Twist base until gel appears, then wipe off excess.
For everyday use: Wipe off leftover gel before each use, then slowly twist the base until a tiny amount of gel appears. Rest the tip on the base of your lashes and guide along your lash line from either the inner or outer corner. The angled AccuFlex Tip smoothly works both ways.


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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11 reviews

Share your experience with this product
2.7 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 40

Real Flop

I have always liked Benefit but this one was a real flop for me. When it was demoed, it felt fuss free and easy to use so I bought it. I really struggled in using it and only used it for less than 10 times. I sadly bought 2 of this (one for each shade) and I really regretted doing so.

11 months ago
  • Skin Type Normal


I love this product. I was a bit skeptical because I had never used a gel liner before (in fact this was just in my make up bag taking space for some time) but I was pleasantly surprised that application was so easy because of the rubber tip. The time I dedicate to eyeliner application has significantly reduced and thank God, because it is so easy for me to make a mistake and destroy everything I've worked so hard for. This eyeliner also makes it easier for me to get smaller lines, closer to my lashes. I am able to decide to go thicker if that is what I wish instead of by accident (with every other product). It's a very pigmented product which I love and lasts the WHOLE DAY. I used this while on vacation and I never had to worry about re-touching. The only thing I am having a hard time with is creating wing tips but I'm hopeful that with time I'll be able to perfect it.

12 months ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 19

Expensive and dries out

This product STAYS ALL DAY and wont budge, and is the blackest eyeliner I've ever used, and that my favorite thing about it. But its just too expensive, and then it dries out agad. I dont know if I bought an old stock, but it dried out agad in 3 months and I didn't even get to finish the product. Not worth the price

12 months ago
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 22

Won't budge...for better or worse

The spongy tip definitely helps with application, and the gel formula itself glides on easily. It stays put, too. I have oily lids so it tends to transfer onto them if I don't use a primer, but other than that it's fine. It's a little TOO long lasting, if you ask me - removing it makes you look like a raccoon. So, you know, just make sure you remove it at home.

about 1 year ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 20

Not that great :(

I was really disappointed with this eyeliner :( It was hard to control, it dried up pretty quickly and it was too thick. Sometimes the product would just break off so it was really disappointing for such an expensive price tag. The only thing that's good about it is that the shape makes it easier for you to create a winged liner. I just wished the formulation was better.

about 1 year ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 32

Not worth it at all.

The hype for this product was not real. Benefit made it look so easy to apply the liner, but in reality, it was such a headache to do. It dries within seconds of it being dispensed from the pen, you never get just the right amount of product, it's either too little or too much. It crumbles all over your face, making you look like a mess a couple of hours after you put it on, and it's a pain to remove. You need a special kind of makeup remover for this that's also ridiculously overpriced, and will sting the heck out of your eyes. There are probably cheaper, better gel liners out there that don't cause so much frustration.

over 1 year ago

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