CLAIM TO FAME: A gel liner in a handy pen format that closely hugs the lash line
FAST FACTS: Effortlessly draws on thick, bold lines with a matte black gel; innovative soft AccuFlex Tip delivers a super tight line; waterproof formula won’t smudge, budge, or dry out for up to 24 hours; winner of Allure Best of Beauty Award for Beauty Breakthrough, 2014 and Allure Best of Beauty for Best Gel/Cream Eye Liner, 2014
PERFECT FOR: Visibly bigger and brighter eyes
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Mar 29, 2017
”Love that it’s: “Easy to use””
”I’m shocked to see so many negative reviews because this is my favorite eyeliner. It’s a perfect hybrid of a liquid and pencil and so easy to apply. In fact, I was able to successfully achieve a cat eye on my first try thanks to this gem! Each tube lasts forever. Just twist the bottom once and pinch the top a little. The perfect amount for one eye will come out.”
–JACKIE O (from benefitcosmetics.com/US)
WHAT YOU GET: (1) They’re Real! Push-up Liner (Black)
NET WEIGHT: 1.4g
First time users: Prep the pen by removing the orange AccuFlex Tip protector (you can toss ‘er). Twist base until gel appears, then wipe off excess.
For everyday use: Wipe off leftover gel before each use, then slowly twist the base until a tiny amount of gel appears. Rest the tip on the base of your lashes and guide along your lash line from either the inner or outer corner. The angled AccuFlex Tip smoothly works both ways.
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
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