They're Real! Push-up Liner (Black)


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CLAIM TO FAME: A gel liner in a handy pen format that closely hugs the lash line

FAST FACTS: Effortlessly draws on thick, bold lines with a matte black gel; innovative soft AccuFlex Tip delivers a super tight line; waterproof formula won’t smudge, budge, or dry out for up to 24 hours; winner of Allure Best of Beauty Award for Beauty Breakthrough, 2014 and Allure Best of Beauty for Best Gel/Cream Eye Liner, 2014

PERFECT FOR: Visibly bigger and brighter eyes

THIS COMES IN A MINI! Click here to get it.

My Fave!
Mar 29, 2017
”Love that it’s: “Easy to use””
”I’m shocked to see so many negative reviews because this is my favorite eyeliner. It’s a perfect hybrid of a liquid and pencil and so easy to apply. In fact, I was able to successfully achieve a cat eye on my first try thanks to this gem! Each tube lasts forever. Just twist the bottom once and pinch the top a little. The perfect amount for one eye will come out.”
–JACKIE O (from benefitcosmetics.com/US)

WHAT YOU GET: (1) They’re Real! Push-up Liner (Black)

First time users: Prep the pen by removing the orange AccuFlex Tip protector (you can toss ‘er). Twist base until gel appears, then wipe off excess.
For everyday use: Wipe off leftover gel before each use, then slowly twist the base until a tiny amount of gel appears. Rest the tip on the base of your lashes and guide along your lash line from either the inner or outer corner. The angled AccuFlex Tip smoothly works both ways.


Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.

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15 reviews

Share your experience with this product
2.7 out of 5
5 stars
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1 star
Top Reviewer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 17


Compared to a felt tip eyeliner, this gel eyeliner is easier to maneuver. It's creamier too, hence making it easier to worth with if a cat eye look is the goal. The obly downside is it hardened pretty fast so I was unable to to make the, most of it. It tends to smudge too. So, considering the price, this isn't worth it for me.

5 months ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 22

It’s okay.

I bought this one 2 years ago. It’s definitely easy and smooth to apply. It’s also really dark and it doesn’t come off easily with water as it’s also waterproof. Putting on a winged eyeliner is so easy with this one. However, when I try to apply it after I put on my eyeshadow, it doesn’t work. It’s faded because of the powder on my eyes. It would only work on my bare eyes. So, now it’s just taking up space in my make up bag as I don’t really want to wear an eyeliner without an eyeshadow.

6 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita

Not Worth the Price

Everybody knows how a catliner can change your look and I am one of those girls who cannot go out without a flip on the side of my eyes. So I bought this knowing that it's from Benefit so I did not check some reviews before splurging into this product. And I hope I would be a help to those who are curious about this. Girls listen.. It's not worth your money. It dries up too fast and if you twist more than what you need, you can't put it back anymore and you'll just have to wipe the excess on a tissue paper. What a waste of product and a waste of money.

10 months ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 20

hard to use

The product looks great when applied properly. It lasts long too. However, using it might take some time getting used to. The design is different from the usual liners in the market. I needed to practice using it before perfecting application. I got this as a set in one of Benefit's set. Im using it now but I would not repurchase again.

10 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 40

Real Flop

I have always liked Benefit but this one was a real flop for me. When it was demoed, it felt fuss free and easy to use so I bought it. I really struggled in using it and only used it for less than 10 times. I sadly bought 2 of this (one for each shade) and I really regretted doing so.

over 2 years ago
  • Skin Type Normal


I love this product. I was a bit skeptical because I had never used a gel liner before (in fact this was just in my make up bag taking space for some time) but I was pleasantly surprised that application was so easy because of the rubber tip. The time I dedicate to eyeliner application has significantly reduced and thank God, because it is so easy for me to make a mistake and destroy everything I've worked so hard for. This eyeliner also makes it easier for me to get smaller lines, closer to my lashes. I am able to decide to go thicker if that is what I wish instead of by accident (with every other product). It's a very pigmented product which I love and lasts the WHOLE DAY. I used this while on vacation and I never had to worry about re-touching. The only thing I am having a hard time with is creating wing tips but I'm hopeful that with time I'll be able to perfect it.

over 2 years ago

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