CLAIM TO FAME: A dual-ended pencil with an ultra fine tip that easily defines the brows with hair-like strokes
FAST FACTS: Draws, shapes, and shades brows with precision; rich, blendable color delivers a natural look; waterproof, budge-proof formula provides 12-hour wear; twist-up tip requires no sharpener; built-in spoolie blends color and combs strands for a groomed look; includes Benefit’s signature Tips & Tricks; winner of Glamour 2017 Beauty Award for Best Brow Product
PERFECT FOR: Polishing shapeless, undefined brows
Great Brow Pencil
”Love that it’s: “Precise””
”I really like Precisely my brow eyebrow pencil as it is so easy to use. I can apply the colour very precisely and it blends in really well with the colour of my brows. I won’t be without this product.”
–LONDONGAL (from benefitcosmetics.com/US)
WHAT YOU GET: (1) Precisely, My Brow Pencil
NET WEIGHT: 0.08g
Hold the brow pencil by the custom control grip. Start at the base of the brow and use tiny hair-like flicks – light, short, upward strokes – to draw in the direction of your natural hair growth.
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
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