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Wet n’ Wild is one of the most recognizable and popular drugstore brands out there—but it’s certainly more than just-your-average. The LA-based company was one of the first to offer makeup under a dollar, without sacrificing hot beauty trends. The brand has always centered on the spirit of experimenting with color, staying up to date with fashion, and having fun with your makeup. Today, Wet n’ Wild has reinvented itself with sexy new packaging and new formulations with skincare benefits. That’s right, girls—they go way beyond nail polish!

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About Wet n’ Wild

Wet n’ Wild is perhaps one of the most popular and recognizable drugstore brands ever. This company based in Los Angeles, California was the first to offer makeup that cost under a dollar. All this, without sacrificing on color and always staying on top of the hottest beauty trends.

Even with today’s better economy, Wet n’ Wild has managed to stay true to their price point, making it a staple in every girl or young woman’s beauty kit. It isn’t uncommon to hear a girl say “Wet n’ Wild was the first brand I ever bought.” This company is all about encouraging others to play and experiment with color, even though—surprisingly—their most popular product has absolutely no color at all.

Their number-one best-selling product (and perhaps the number one best-seller in the entire beauty industry) is their clear nail top coat. It’s been praised for its ability to keep nail polish gleaming and brand-new, and even looks great all on its own, without leaving any residue or turning your nails into a weird shade. Talk about bang for your buck!

Wet n’ Wild was also the first to introduce black nail polish to drugstores. And when it comes to make-up, they have over 400 versatile shades – this is definitely a company that isn’t afraid to play with color. The brand also prides itself on being cruelty-free and only works with cruelty-free vendors. Their lipsticks contain no lead, and even celebrities are fond of this low-cost brand for high fashion and style.

This is the same company who created the Brandywine shade of lip liner, which was praised for being “universally flattering, works well with any skin tone, long-lasting and budget-friendly.” So indulge and walk on the wild side once in a while—you’ll definitely fall in love with their vibrant colors.