What do we love about homegrown label VMV? They’re the only beauty brand with a rating system that grades a product’s safety based on the number of allergens it does NOT contain. In fact, VMV’s skincare and makeup are free of most (if not ALL) 76 allergens as listed by the North American Contact Dermatitis Group + European Surveillance System on Contact Allergies. From its sunscreens to its concealers, VMV’s range is free of fragrance, dye, phthalate, paraben, preservatives, coca-surfactant, SLES, and SLS. All products are formulated to be non-comedogenic, non-drying, pH-adjusted, and suitable for all skin types. What’s NOT to love?
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VMV Hypoallergenics is a homegrown beauty brand that has been around since 1979. The company was founded by renowned researcher and dermatologist Dr. Vermen M. Verallo-Rowell, whose maiden initials feature in the company’s name. VMV makes full use of its founder’s expertise on dermatology and dermatopathology, leveraging her knowledge in contact allergies and cosmetic dermatology to provide high quality cosmetics that don’t irritate your skin.
As a brand, VMV aims to provide an effective yet allergen-free alternative to existing makeup and skincare brands. This is best demonstrated by how each product is graded on the number of allergens it does NOT contain. Among all beauty brands, VMV Hypoallergenics is the only one that uses such a rating system. This proprietary “VH-Number” system guarantees that VMV products are free of most or even all of the common 76 allergens in cosmetics, as listed by the North American Contact Dermatitis Group and the European Surveillance System on Contact Allergies.
Complementing their dedication for allergen-free cosmetics is a rigorous testing method. With each new product checked under a high level of scrutiny, VMV guarantees that every item is effective and also safe for regular use. To further minimize unwanted skin reactions, the brand also relies heavily on natural ingredients, growing their virgin coconut oil from their own certified organic farm in Leyte. This penchant for local sourcing also allows the brand to give back to Filipino families. The brand providing free education for the children of farmers who are enrolled in schools in the area.
While international cosmetics and skincare brands are currently taking hold in the country, VMV is busy spreading its wings abroad. Having opened its first US store in New York a couple of years back, this beauty brand will continue to provide people a great choice for healthy and great-looking skin. Order their products now via BeautyMNL.